1002 S. Orange Ave., Sarasota, FL 34236 941-373-0700 (USA)

Email: Brian@chapteraday.com

“Like a piece of chocolate on my pillow every morning.”

– a reader describing her book club

A Proposal for the

Chapter-a-DayLibrary Online Book Clubs

Dear Librarian:

Many people “think” they're too busy to read. Every day, they’re bombarded with information and activities, leaving them little time to enjoy a book.

I started Chapter-a-Day for the busiest people in the world, my employees, stay-at-home moms. All they had time to read were children's books. So I started including parts of books in their email each morning.

In just a few days, they were thanking me for getting them back into reading. They were leaving their TV's off at night and discussing books with their husbands. One employee admitted that she was sneaking over to her computer late at night to see if I had sent the next day’s email early.

We now have over 3,000 libraries, businesses, county governments, public schools and web sites offering Chapter-a-Day book clubs to their members. I work with over 80 book publishers and people as far away as Moscow and China are reading with us.

The secret of Chapter-a-Day is making it easy for people to get involved in books. Once that happens, they can't stop. After they experience the feelings that come from reading, they want to continue. If people wait until they get a chance to go to the library, or have a free weekend, or go on vacation, reading will never become part of their lives.

Start an OnLine Book Club at your library and see what a powerful tool it can be in your community. Reach out to thousands of people who don't have time for reading. Together we can change the world, five minutes a day, one reader at a time. Call me at 941-373-0700 or email me at Suzanne@chapteraday.com.

SUZANNE BEECHERChapter-a-Day

Chapter-a-Day

Suzanne Beechersuzanne@chapteraday.com

Chapteraday.com • 1002 S. Orange Ave., Sarasota, FL 34236 • 941-373-0700

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Here’s how your email book club work

Your patrons sign up for your OnLine Book Clubs at your library or at a web page that we custom design for you. They choose what type of books they want to read: fiction, non-fiction, business, romance, teen, horror/sci-fi, mystery, or inspirational. They can also choose audio books.

The following day, they start receiving one of your OnLine Book Clubs. The

emails have your library ’s name at the top and they include information about

your library. Your patrons see the book club as another service of your library.

Chapter-a-Day works in the background, so you get all the credit.

Each day's email includes a portion of the book that takes about five-minutes

to read. Over the course of a week, your patrons read two or three chapters

from a book. They can finish the book by reserving it at your library. Every

Monday, we start new books.

Your Public Library

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FridayThursday

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Your Public Library

Your Public Library

Your Public Library

Your Public Library

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“Publishers should take note, too: [Chapter-a-Day is] a win-win situation for them also, extending the life of a book beyond the bookstore’s short shelf life, giving them a chance to promote new titles, and making readers of nonreaders.”

Francine FialkoffEditor, Library Journal

“Move Over Oprah”

“This service really gets one ‘hooked.’ Like a kid in the candy store, one taste of this, one taste of that and I’m hooked for

life. It’s something to look forward to when others clutter up this form of

communication.”

Jim Pletz Chicago Public Library,

Director Adult Services

“Like a kid in a candy store.”

LibraryNet Best Practices

Recently, the Windsor Public Library won a LibraryNet 2001 Best Practices award for the

Email Book Clubs. Brian Worrall, Manager of Communications and Media at the library

comments, “Being in the limelight like this, we’re very glad that Chapter-a-Day has never

let us down. Chapter-a-Day’s customer service is friendly, prompt and problem-free.”

Brian WorrallWindsor Public Library

Windsor, Ontario, Canada

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d“You are SO right I’m completely hooked. I’ll have to make a trip to my

local library this very evening.” —Bonnie

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“I look forward to reading a new chapter each day in fact I’m addicted

to it!” —Jane

“I have so many friends who tell me they don’t have time

to read anymore, but with something like this, you get hooked on a

book and HAVE to read it!” —April

“After dinner I sneak downstairs to the computer, log on and hungrily go

for this day's read. It is often just the break I need to go back upstairs

revived and fresh to deal with the family in a better frame of mind.”

—Deborah

“I thought that your book club would be a great thing, but it’s torture! I

can’t stand having to wait another day to find out what comes next! If I

had this Alice Hoffman book in my hands, I’d make it a sick day and

stay in bed reading all day!”—Katherine

—A Teen Reader

hank you for making the book club available to us. It's always

a highlight of my weekday mornings. The catch is - how will I

ever get all those books read that have caught my interest. I

am 81! Faye

“You Know what I like about the book club is that I can read for a

long time; and my mom Knows why I'm in my room all

Saturday-Sunday.”

“Wow! This book has

really captured my attention.

I just read your latest email

and I’m sitting here

with a lump in my throat.

Thanks for sharing.”

—Diane

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“I’ve already signed up my daughter and Mom so we can share some of the

same books together. Good luck, this is such a wonderful idea and I want to

share it with other friends. —Margo

“My sister hooked me up to your service and I love it! Reading is my favorite

thing to do. And reading at work is even better!!!” —Lisa

“I love this book! I have talked with so many people about it

and have forwarded the excerpts to many as well.” —Barbara

“Good idea. I got your message from my daughter from Kodak.

I have forwarded it to some friends of mine in Alaska.” —Dave

“I just signed up. What a great idea. My daughter told me

about this and I think it is great. Thank you so much.” —Sally

“I forward your chapters to a small group of friends each day.

One friend was so motivated by the book last week that she

started to write poetry again. She submitted her poems

to ‘Themestream’. We' all so proud of her spunk

and determination. Sincerely.” —Marilyn

“I’m finding that I can’t wait

to get the next email to see how

things are turning out.

I’m resolved that I’m going

to have to get this book.”

Gail—

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We contact the publishers and authors

• Over eighty major publishers work with us • Librarian Advisory Board assists in book choices • Eight week advance notice given to libraries

We prepare the daily emails: • Your library's name and logo are at the top. It's your club. • A short introduction to that day's read • A five minute read or listen from the chapter • Library news and events, with links to your website • General information and additional links • Emails delivered Monday through Friday

We manage the subscription list • We provide a sign up page that you add to your website • Signups are automatically added to your list • Patrons can subscribe or unsubscribe at any time • Your OnLine Book Club list is separate from other libraries • No limit on number of people who can sign up

We offer ten OnLine Book Clubs Original Book Club: a mixture of fiction and nonfiction Audio Book Club: books on tape delivered in your email Business Book Club: latest business books Teen Book Club: books for young adults Good News Book Club: books that inspire Fiction Book Club: the best of fiction Romance Book Club: romance is in the air Mystery Book Club: start looking for clues Horror/Sci-Fi: Book Club: things that go bump in the night PrePub Book Club: read book before they’re published

We provide promotional assistance We have an entire web site full of resources and ideas:

• OnLine Book Club logo with your library's name• Artwork for bookmarks, table top displays and signs• Sample press releases and public service announcements• Ideas for community promotions• Examples of how libraries are promoting their Book Clubs• Monthly newsletter with upcoming books and ideas

www.chapteraday.com/marketing

Original Book Club

Fiction Book Club

The Original Book Club offers a variety of books from fiction to nonfiction, self-

help to inspirational, and just about any book that we think will catch your

interest and imagination. If you’re in a reading rut, this is the club for you. Every

week, you’ll discover a new book.

This club features a variety of fiction books. One week you might read a Tom

Clancy book and the next week a novel by a first-time author. You'll be amazed

at what you'll discover in this book club.

Mystery Book ClubDon't miss a single clue. If you enjoy a good mystery, be sure to sign up

for this book club. Each week we'll feature a new and mysterious book.

Teen Book ClubOur Teen Book Club features mysteries, comedies, true-life adventures

and even some science fiction. Every day a new five minute read along

with an introduction from a teen reader. Reading was never so easy.

Audio Book Club

PrePub Book Club

Enjoy a daily dose of spoken word with audio books from fiction, nonfiction, self-

help, business books and more. All delivered to your email address. The Audio

Book Club is delivered every other week. Just sit back and listen—no reading

necessary.

Be an "insider" in the publishing industry. Our PrePub Club is your "stage pass"

to start reading books before they're published. Every other week you'll receive

an Advanced Reading Copy in your email from a book that's not yet published.

This is a special invitation, just for our book club readers.

Romance Book ClubRomance is in the mail–email that is. We’ll feature your favorite authors and

introduce you to new ones.

Horror/SF Book ClubNot quite awake in the morning? We've teamed up with the Horror Writer's

Association to bring you ghosts, ghouls, and things that go bump in the night.

This book club features a horror selection one week and a science fiction

selection the next. Come on, sign up now. What are you afraid of?

Business Book Club

Good News Book Club

Our Business Book Club delivers the latest ideas in sales, marketing,

management, customer service, and e-commerce. Start every day with new

ideas that you can put to work in your job and your business.

Our Good News Book Club features wholesome books that will make you laugh,

cry and really think about what is important in your life. These are books that

you can share with your whole family.

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What is the OnLine Book Club?

The OnLine Book Club is a service that you

provide your library patrons and other people

in your community. Over 3,000 libraries offer

their patrons Chapter-a-Day Book Clubs.

Monday through Friday, they receive an

email from your library with a portion of a

chapter from a popular book. The daily

emails take about five minutes to read. After

receiving 2 or 3 complete chapters from a

book, they start receiving a new book.

What's included in the daily emails?

The daily emails have five parts. The first is your library's name and logo. The

second part is a brief lead-in to the book excerpt, written by our staff. The third

part is chapter selection which takes about five minutes to read. The fourth part

is news and events from your library, including links to your web page. The last

part has general information encouraging people to forward the daily emails to

their friends, information on address changes, and links to other resources.

How does this benefit your library?

First and foremost it encourages people to read.

Patrons are introduced to different types of

books. But more important, the OnLine Book

Club allows you to reach people in your

community, who don't visit your library and

people who don't read. In addition, you're able

to stay in touch with patrons on a daily basis.

You can promote upcoming programs and

speakers. You can introduce new books and

new library staff. If you add a new page or

service on your web site, you can include a link

to your site.

What does your library have to do?The OnLine Book Club has your name on it.

It's your club. You get the credit; we do most of

the work. We get permission from the

publishers and authors. We scan the books and prepare the daily emails. We

maintain the email list for your library and send out the daily emails. All we ask

is a commitment from you to promote your OnLine Book Club in your library

and in your community.

Your patrons are just a click away

from enjoying a book every day with

their morning cup of coffee. Enjoy!