ELEVATE YOUR BUSINESS IQ WITH CAREER-CHANGING

ADVICE FROM INDUSTRY LEADERS

Featuring: Zoe Belisle-Springer I @z_elspring

WHAT COMES FIRST: BRANDING OR

MARKETING

Understand the value of building a strong brand, why

marketing without a strong brand doesn't set you up for

growth and how marketing can help communicate your

salon's vision.

TELL ME ABOUT YOUR RETENTION & l'LL

TELL YOU ABOUT YOUR BRAND

Understand what first-time client retention entails and why

you should track it. Discover what FTCR values reveal about

your brand. Develop five client-retention strategies.

OLAPLEX. NO EXCUSE BUSINESS BUILDING

SPONSORED BY OLAPLEX®

Featuring: Joe Santy

We'll cover practical and usable ideas on service, adv'.ertising,

growth and marketing with OLAPLEX®. Plan to enhance your

income and career with the help of OLAPLEX®.

Featuring: Ben Mollin

THE EMPOWERMENT PROJECT

Empower your life and conquer toward success! Join Ben as

he guides you into the creative mind, and you discover the

tools you need to propel your career.

THE ART OF COMMUNICATION

Perfect your verbal tools and stand out as a competent

conversationalist. Discover the resources and confidence

to speak, sell and engage in any situation.

EMPOWERING YOU®

Featuring: Amy Carter

BLUEPRINT TO SIX-FIGURES

Freedom, finances & five-star service attract high-paying

clients. Build your business for Freedom so it earns BIG.

Boost profits into six-figures with five tested tips.

MONEY MAKING MACHINE

This session provides you with: a guide to profits, a

roadmap to profitability and secrets to making more by

working less with a profitable team.

HELP YOUR CLIENTS DEAL WITH THIN HAIR

Featuring: Christine DiBenedetto I @chrissydbiglife

Thinning hair. Feel more confident approaching the subject

and increase revenue by being able to address this touchy

subject. Improve your clients' lives and improve your

business ..

BE A MARKET LEADER: CREATING

SPECIALTIES IN YOUR SALON

This class will help you increase revenue and set yourself

apart. Define your specialties and become a market leader

to increase cash flow and confidence.

EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO

STAG The industry's top influencers, educators & stylists

are taking over the cut & color stage for the learning

experience of the year

I DO: BRIDAL AND BRAIDED STYLING

Lala Chihaia I @lalasupdos

Explore the art of upstyling, bring your skills to the next level,

and learn how to work smart, not hard. Learn Lala's quick and

innovative techniques.

c?1cosmo Prof Artistic TeamHOW-TO-PLATINUM CARD

Amelia Fugitt I @ameliahairmakeup

Educating on the fundamentals of color, with an advanced

approach. Live experiments to show how to properly work

with color and developers according to your client's canvas.

c?1cosmo Prof Artistic TeamCURL EXCLUSIVE - CUTTING TEXTURE WITH

MOVEMENT & CONFIDEN CE

Daisy Henson I @curlyhairdaze

Learn styling techniques of Daze! Dry-Cutting curls in their

natural state, creating amazing shapes and insane volume.

Daze will demonstrate styling tips and her simple "Kinetic"

Cutting Technique that will change the way you cut curly hair.

EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO. CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.

CUT, COLOR &STYLE

BOSLEY. PROFESSIONAL STRENGTH SCALP & HAIR CARE

OLAPLEX

<=?'cosmo Prof. Artistic Team

ONE-SESSION TRANSFORMATIONS USING

COLOR THEORY FUNDAMENTALS

Amelia Fugitt I @ameliahairmakeup

Setting realistic expectations and how to communicate with your

client while creating a total transformation. This class will teach

how to achieve those major changes in one session with multiple

techniques.

<=?'cosmo Prof. Artistic Team

CURL EXCLUSIVE - STYLE & CUT TEXTURE

WITH CONFIDENCE

Daisy Henson I @curlyhairdaze

Learn styling techniques of Daze! Dry-Cutting curls in their natural

state, creating amazing shapes and insane volume. Daze will

demonstrate styling tips and her simple "Kinetic" Cutting Technique

that will change the way you cut curly hair.

FINEOMETRY FUNDAMENTALS

A look at Bosley Professional Strength products, plus an introduction

to FineOmetry, our exclusive cutting system developed for clients

with low-density, volume-challenged hair.

BEST OF BOSLEY PRO HAIRCUTTING

Change the way clients feel about their fine, thin hair with tips and

techniques for creating fullness, movement and layers in low-density,

volume-challenged hair.

OLAPLEX 101 AND BEYOND

We'll start with the basics and work through the whole line. See

how OLAPLEX will open the door for servicing clients that have

compromised hair

TEXTURE DYNAMICS WITH OLAPLEX

This seminar will explore the differences and nuances on choosing

which service will best fit your client's needs and how OLAPLEX fits in.

TEXTURAL TRANSFORMATIONS

TAKE ON TEXTURE!

BaBylissPRO® shows you voluminous waves, sleek styles and

transformative tools that turn heads and go from every day to the

red carpet.

PAUL Mll-CI--IELL.

#PAULMITCHELLCOLOR Celebrating 40 years of People, Product and Planet.

Legacy education. Show-exclusive product savings. Sustainably-minded booth.

#PAULMITCHELLSTYLE Celebrating 40 years of People, Product and Planet.

Legacy education. Show-exclusive product savings. Sustainably-minded booth.

#PAULMITCHELLGROOMING Celebrating 40 years of People, Product and Planet.

Legacy education. Show-exclusive product savings. Sustainably-minded booth.

KENAA. PROFESSIONAL

Featuring:

Kelly Humphreys

& Brittany Gillespie

1F Featuring:

Jennifer Hoxworth

REDAVID'

FORWARD MOMENTUM COLLECTION: COLOR,

CUT & STYLE

Inspired by Kenra Professional's Forward Momentum Collection.

You will learn all about how the looks were created from color, to

cut, to finish.

KEN RA PLATINUM SIGNATURE STYLING

Learn classic and trending looks in this class by Kenra Platinum.

You will walk away with some new techniques to create fasntastic

looks.

EXTENSIONS CERTIFICATION CLASS

Get Twisted Fringe certified! Discover how to install, blend,

maintain and remove tape-in extensions. Imagine installing a

full head of extensions in just 30 minutes! *This class requires a

separate $99 ticket, please visit licensedtocreate.com to

TWISTED FRINGE TAPE EXTENSIONS BOOTH DEMOS

Experience revolutionary Twisted Fringe Tape Extensions! Learn

to install, troubleshoot, maintain and market extensions. Explore

before-and-after shots, pricing and adding volume and longer

length.

ON TREND: LOOK & LEARN NEXT SEASON'S

STYLES NOW

Trends are always evolving, but what's in and what's out?

Review the hairstyles that are on the way out and the trends

you need to master NOW!

EXHIBITORS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO

� trionics Featuring:

Sarai Speer

Xfusion®

aquage®

RUSK.

#�dentityf �

Featuring:

Jared Reynolds

NEXT LEVEL COLOR & BALAYAGE WITH

ENZYME DEVELOPERS

Gain better color results with far less damage! From basic

color to balayage, learn about enzyme developers and new

techniques to grow your business.

THINNING HAIR: SCIENCE+ NUTRITION +

COSMETICS

Hair loss is a rapidly growing epidemic. Review the science

and solutions that are available to stylists while incorporating

business-building tips for retail success.

"THE ART OF NATURAL TEXTURE" STYLING

AND FINISHING

Learn Aquage best practices of enhancing or transforming

natural textured hair. Tools and techniques that gives

confidence to care for all hair types and textures!

"CHASING SUMMER" BLONDING TECHNIQUES

Gain confidence in creating today's hottest blonde looks with

the full range of RUSK blonding tools, featuring a wide range of

levels and tones.

"OWN YOUR TONE" COLOR PLACEMENT

TECHNIQUES

Create signature looks using the full RUSK color palette!

Discover how to approach creative or corrective color with

confidence and consistency using RUSK tools and techniques!

DISCOVER YOUR #MYDENTITY

Learn how to recreate the unique formulas seen on Guy_Tang's

social media in your salon. In this interactive class you will learn

how to utilize the entire line.

STOP RUNNING FROM HAIR LOSS

The topic NO one wants to talk about! Hair loss. After this class,

you will have the knowledge to help your clients reach their

goals. And how Actiiv can help.

FAROUK. CHI" I B I O S I L K.

�c w lness beauty collectt0n

.. Av10N THE SCIENCE

of H A I R CA R E @

pro

d(lub

Schw!zkopf'PROFESSIONAL

Featuring:

Rossa Jurenas

FUNDAMENTALS OF CHI® COLOR & STYLING

Let your color creativity soar. Get inspired with new balayage,

ombre, color melt, marble, pixel and watercolor techniques for

captivating or extreme color.

911: HAIR EMERGENCY!

These simple solutions for common color catastrophes will help

you prevent future 911 hair emergencies and revive traumatized

hair giving you back your color confidence.

THE ARCHITECTURE OF CORRECTIVE COLOR

Develop the fundamental skills to take the frustration out of

corrective color. Learn how to design, prepare, construct, and

maintain your color in any situation.

CUTTING AND STYLING RELAXED AND

NATURAL TEXTURED HAIR

Transform your services for natural and relaxed hair. Take our

techniques out for a spin with cutting, shaping and styling

techniques based on head shape.

THE ARTISTRY AND SCIENCE OF SAME DAY

COLORING AND RELAXING

A relaxer plus color can equal success. Learn how Avlon's

FiberGuard Serum lets you do both chemical services in the

same day on clients.

WAVE REVOLUTION! WHERE HOLLYWOOD

MEETS MODERN TREND

Pull out the red carpet! From sassy to sleek, the Classic

Wave and Ocean Wave short to medium hairstyles are soft,

moisturized and glamorous.

PERFECTING YOUR BALAYAGE AND

HIGHLIGHTING SKILLS

Learn when to choose balayage or foiling. Perfect your

application techniques for extraordinary blondes, dimensional

brunettes, and radiant Redheads.

DISCOVER SCHWARZKOPF PROFESSIONAL

Be inspired by IGORA ROYAL� Earthy Clay and Ashy

Cedar ranges of sophisticated browns. Dive into creating

multifaceted tones with our NEW IGORA ROYAL shades!

CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO.

BARBERING CONFIDENCE WITH CLIPPERS

Change up your approach to clippers. From fading, tapering, edge­

ups, designs, undercuts and beards, take your cutting techniques

to the next level with BaBylissPRO®.

FADE AWAY THE FEAR

Take your barbering techniques to fearless success! Learn fading,

tapering, edge-ups, designs, undercuts and more. Boost your

confidence and creativity with sophisticated, modern men's cuts.

Featuring:

Danny Amorim

@successaddict

JOHNNY B. Featuring:

Alexis Rivera

AMERICAN

CREW Official Supplier to Men·

andis

1\1\VRCI( •MITCH

� l:

Uncommon Barbering

WAHL

LET'S GET TAPERED & FADED

Take your FADING & TAPERING to the Next Level! Learn the latest

Techniques from Danny Amorim "The SuccessAddict" for Temple

and Nape Tapers, Low Fades and more.

GET READY TO CUT, STYLE & TEXTURIZE

Learn the importance of consultation, demonstrations and step­

by-step on how to achieve the best look for the client/model.

Knowledge to Enhance the Texture and style without tons of

product.

BEARDS ... THEY GROW ON YOU

Learn in depth from sculpting and trims, to blending and building

a connection from the haircut to the Beard and of course the

aftercare and Beard Maintenance.

ELITE CLIPPER-CUTTING TECHNIQUES

In-depth instruction by veteran Johnny B. educators ensures

that participants walk away with an enhanced knowledge of the

skills required for today's grooming trends.

AMERICAN CREW BARBERSHOP: BE A MASTER OF MEN'S GROOMING

Become a grooming master with American Crew! Discover 10

modern and classic looks developed to meet men's needs and

their individual style.

BARBERING FOR COSMETOLOGISTS

Unlock your creativity in lucrative men's grooming! Sharpen

your cutting skills with both shears and clippers to gain more

clients and increase your tool knowledge.

UNCOMMON BARBERING WITH MVRCK™

Barbering craftsmanship meets unconventional style with

MVRCK™. Learn to elevate your skills with hair, beard & shave

techniques designed to drive service and repeat customers.

THE WAHL GENTLEMAN

Learn the most common and requested gentleman's haircuts.

Wahl Team Members will demonstrate how to use our latest and

most innovative tools to create men's haircuts.

THE WAHL 2020 COLLECTION

Inspired by the fashion looks pulled from the runways of fashion

week. Wahl's Education and Artistic Team combines the art of

clipper cutting with men's high fashion.

CLASSES AND ARTISTS ARE SUBJECT TO CHANGE. VISIT LICENSEDTOCREATE.COM FOR THE MOST UPDATED INFO CLASSE S AND ARTISTS ARE SUBJECT TO CHANGE. VISIT L ICENSED TOCREATE.COM FOR THE MOST UPDATED INFO

NAILS & NAIL ART

ORLY.

. . . .

CND ART-RAGEOUS

We'll focus on two trendy techniques to make you feel ever so

art-full. Embellishing techniques, featuring Swarovski" crystals

with CND™ SHELLAC™ Gel Polish and BRISA™ Gel.

SKILL BOOSTER: RETENTION+™

LIQUID

& POWDER

Proven to turn a nail bitten into a nail masterpiece! Boost your

techniques with hands-on training and gain the confidence

you need to be your salon's L&P Pro.

GELISH® DIP: DIP YOUR WAY TO GORGEOUS

NAILS!

Join a Harmony Educator to learn the fast and easy French,

one color application and even the ombre. Gelish Dip will

give you outstanding durability with over 120 colors!

GELISH® POLYGEL: LIGHTER. STRONGER.

EASIER.

Join a Harmony educator and take back control of your

enhancement product! Learn astonishingly simple, chase-free

flawless salon applications.

ORLY BUILDER IN A BOTTLE HANDS-ON

WORKSHOP + BRIDAL ART

Build natural-looking extensions in a fraction of the time with

no stickiness or acrylic smell! Learn forms application, filing

& shaping techniques and art techniques focusing on bridal

aesthetics.

This class requires a separate $125.00 ticket, please visit /icensedtocreate.com to purchase.

ORLY BUILDER IN A BOTTLE HANDS-ON

WORKSHOP

Build beautiful, natural-looking nail extensions without sticky

gels and smelly acrylics! Learn skills for nail prep, forms

application, filing, shaping and removal techniques.

This class requires a separate $99.00 ticket, please visit !icensedtocreate.com to purchase.

• . . . . . .. • •I • I e