licensing essentials & basics
TRANSCRIPT
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Licensing BasicsLesson One
Copyright © 2005 Microsoft Corporation. All rights reserved. Microsoft and other Microsoft products are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Microsoft makes no warranties, express or implied, in this document. This information is provided to help guide your authorized use of products you license; it is not your agreement. Your use of products licensed under your volume license agreement is governed by the terms and conditions of that agreement. In the case of any conflict between this information and your agreement, the terms and conditions of your agreement control.
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Lesson One OverviewLesson One Overview
After completing this lesson,
you will be able to: Define a license Define intellectual
property Identify the steps to
building an effective licensing solution
Identify the Volume Licensing programs offered by Microsoft
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Microsoft Volume Licensing: Microsoft Volume Licensing: Introduction Introduction Software is an intellectual property
that requires a license for its usage. A software license is the legal right to
install, use, access, display, run, or otherwise interact with a software program.
Your rights in using software are controlled by the terms of a software license and these rights are detailed in a license agreement.
Customers benefit from License compliance as:
They are protected from incomplete software
They can avail technical services and support
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Building Licensing Solutions Building Licensing Solutions
The three-step process to design, develop, and deliver an effective Volume Licensing solution is:
1. Know your customer
2. Develop a solution
3. Close the deal
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Key Customer Characteristics Key Customer Characteristics
Customer characteristics that determine an appropriatelicensing solution include:
Group
Segment
Structure
Size
Location
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Key Channel Partner Segments Key Channel Partner Segments
Microsoft
Distributors
Enterprise Software Advisors (ESAs)
Large Account Resellers (LARs)
Authorized EducationResellers (AERs)
Independent SoftwareVendors (ISVs)
Original EquipmentManufacturers (OEMs)
Value Added Resellers(VARs)
System Builders
Orders for Microsoft Open Licenses (including Academic Open) must be placed with the Distributors
Licenses for Enterprise Agreement,Select, and Academic Select must be ordered directly from Microsoft
Resellers
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License Types License Types
The different license programs offered by Microsoft are:
Full Packaged Product (FPP) Original Equipment Manufacturers Volume Licensing Downloaded Software
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License DocumentationLicense Documentation
A software license: Governs your rights over the software Covers downgrade rights Specifies whether the license is perpetual
The content of license agreements differ between specific licensing programs.
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License Documentation (Cont.) License Documentation (Cont.)
End User License Agreement – Governs a single software title acquired by an individual and software acquired with the purchase of a computer from an OEM.
Volume License Product Use Rights – Provides the use rights for a specific license in the Volume Licensing programs.
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Check-point Question (1 of 3)Check-point Question (1 of 3)
Which of the following software license types would accompany a personal laptop computer with pre-
loadedsoftware, purchased from a consumer outlet?A. Certificate of Authenticity and End User Licensing
Agreement B. Certificate of Authenticity and Product Use RightsC. Product Use Rights and End User Licensing
AgreementD. Product Use Rights
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Which of the following software license types would accompany a personal laptop computer with pre-
loadedsoftware, purchased from a consumer outlet?A. Certificate of Authenticity and End User Licensing
Agreement B. Certificate of Authenticity and Product Use RightsC. Product Use Rights and End User Licensing
AgreementD. Product Use Rights
Check-point Question (1 of 3): Solution Check-point Question (1 of 3): Solution
Option A is correct.Option A is correct.
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Check-point Question (2 of 3)Check-point Question (2 of 3)
Which of the following statements is correct?A. When customers acquire software licenses, they
receive an EULA that grants them the right to use the software.
B. When customers acquire software licenses, they receive ownership of the software.
C. When a customer acquires a computer from an OEM with pre-installed software, the customer receives ownership of the software.
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Which of the following statements is correct?A. When customers acquire software licenses, they
receive an EULA that grants them the right to use the software.
B. When customers acquire software licenses, they receive ownership of the software.
C. When a customer acquires a computer from an OEM with pre-installed software, the customer receives ownership of the software.
Check-point Question (2 of 3) : Check-point Question (2 of 3) : SolutionSolution
Option A is correct.Option A is correct.
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Check-point Question (3 of 3)Check-point Question (3 of 3)
Major Widget Industries (MWI) has grown rapidly over the last two years, and are exploring the possibility of standardizing their software. They are interested in Microsoft Office® 2003. Which one of the following options is most likely to be the best licensing program for WMI? A. OEMB. Volume
LicensingC. FPP
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Major Widget Industries (MWI) has grown rapidly over the last two years, and are exploring the possibility of standardizing their software. They are interested in Microsoft Office® 2003. Which one of the following options is most likely to be the best licensing program for WMI?
Check-point Question (3 of 3) : Check-point Question (3 of 3) : SolutionSolution
A. OEMB. Volume
LicensingC. FPP
Option B is correct.Option B is correct.
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Lesson SummaryLesson Summary
What is a license? What is intellectual property? What are the steps required to build an effective
licensing solution? What are the Volume Licensing programs offered
by Microsoft?
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Volume LicensingLesson Two
Copyright © 2005 Microsoft Corporation. All rights reserved. Microsoft and other Microsoft products are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Microsoft makes no warranties, express or implied, in this document. This information is provided to help guide your authorized use of products you license; it is not your agreement. Your use of products licensed under your volume license agreement is governed by the terms and conditions of that agreement. In the case of any conflict between this information and your agreement, the terms and conditions of your agreement control.
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Lesson Two OverviewLesson Two Overview
After completing this lesson,
you will be able to: Explain Volume Licensing
programs. Compare and contrast
the various Volume Licensing programs offered by Microsoft.
Describe the various Volume Licensing solutions.
Identify appropriate Volume Licensing programs to create specific solutions.
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Volume Licensing ProgramsVolume Licensing Programs
With Volume Licensing programs, customers can:
Acquire the licenses they need without the additional media and documentation.
Avail of benefits that are not provided by FPP and OEM.
Benefit from significant savings.
Volume Licensing programs meet specific needs, such as:
Streamlined licensing acquisition. Cost reduction and improved cash
flow. Access to software upgrades. Software asset management.
Microsoft Open ValueMicrosoft Open Value
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Features and Benefits Features and Benefits
Downgrade to any previous version of the software.
Use other language versions of the software.
Copy software onto multiple devices.
Supplementary benefits that customers receive include the right to:
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Comprehensive ProgramsTransactional Programs
Features and Benefits: Licensing Features and Benefits: Licensing OptionsOptions
Require periodic consolidated payments
Open License Business and Open License Volume for small and mid-sized organizations
Minimal administrative overheads required
Organizations can control costs
Licensing process is simplifiedOrganizations can buy a license only if they need one
Select License for large organizations
Open Value and Open Value Subscription programs for small and mid-sized organizations
Enterprise Agreement, and Enterprise Subscription Agreement for large organizations
Require up-front investment
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Perpetual Licenses Non-perpetual Licenses
Perpetual and Non-Perpetual LicensesPerpetual and Non-Perpetual Licenses
Everlasting Temporary
Valid if software is used in accordance with the EULA
Provide a time-limited right to use a particular product until a specific end-date
Available when acquiring software from a local computer store
Available through certain Comprehensive Programs
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Points and Pools Points and Pools
To calculate the discount level for a customer:1. Volume Licensing products
are grouped into product pools
2. A point value is assigned to the products, based on the size of the order
3. The points are added up to calculate the discount level for that order
16,50016,500
1500 15000
500 +
Open Volume
Points
A
BC
D
1,500 –11,99912,000–29,99930,000–74,99975,000 +
Select License
Levels
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The Commercial Portfolio The Commercial Portfolio
Transactional Programs
Comprehensive Programs
Perpetual Licenses
Perpetual Licenses
Non-Perpetual Licenses
Microsoft Microsoft ©© Open Value Subscription Open Value Subscription
MicrosoftMicrosoft©© Open Open ValueValue
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Microsoft Open LicenseMicrosoft Open License
Volume Licensing programs available with the Open License family, include the following: Open License Business Open License Volume Open Value program
Open Value (plain) Open Value Companywide Open Value Subscription
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Licensing for Academic Licensing for Academic Organizations Organizations
Public research establishments
Governmental educational organizations
Colleges and universities
Kindergarten to 12th grade schools
Eligible Academic Institutions
Non-PerpetualPerpetual
School Agreement
Campus Agreement
Academic Open
Academic Select
Academic Licenses Offered
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Product Options Product Options
Microsoft Open License
Microsoft Select License
Microsoft Enterprise Agreement
Microsoft Enterprise Subscription Agreement
Microsoft School Agreement
Microsoft Open Value Subscription
Microsoft Open Value
Microsoft Campus Agreement
Desktop SystemsDesktop ApplicationsServer Applications
Microsoft Windows XP Professional Upgrade
Microsoft Office Professional
Core CALEnterprise Desktop Platform
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Software AssuranceSoftware Assurance
Software Assurance: Is offered in Volume Licensing Helps customers deploy and use software
efficiently Includes software upgrades
Software Assurance is mandatory with: Open Value Enterprise Agreement Enterprise Agreement Subscription Open Value Subscription
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The Channel ModelThe Channel Model
Microsoft
Reseller Reseller
Customer
DistributorDistributor
Distribution Channel Model
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Microsoft Licensing FulfillmentMicrosoft Licensing Fulfillment
Media kits (CD-ROMs) used to install Microsoft products are separated from the licenses. Media kits are offered in the required quantities.
Microsoft Licensing Fulfillment is the primary means of delivery for media kits that are supplied through authorized distributors at low cost.
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A large mining group in Colorado plans to standardize its 2,000 computers on Microsoft Windows XP Professional and Office Professional. They also need Core CAL. Which Volume Licensing program best fits this organization's requirements?A. Microsoft Campus Agreement B. Enterprise AgreementC. Select LicenseD. Open License
Check-point Question (1 of 3)Check-point Question (1 of 3)
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A large mining group in Colorado plans to standardize its 2,000 computers on Microsoft Windows XP Professional and Office Professional. They also need Core CAL. Which Volume Licensing program best fits this organization's requirements?A. Microsoft Campus Agreement B. Enterprise AgreementC. Select LicenseD. Open License
Option B is correct.Option B is correct.
Check-point Question (1 of 3)Check-point Question (1 of 3)
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A New York based insurance group wants the flexibility of enabling its regional offices, with 200 computers each, choose and purchase Microsoft products when required. It is also interested in making an initial purchase of 1,000 Microsoft Office Professional licenses. Which program best fits these requirements?A. Enterprise Agreement B. Enterprise Subscription AgreementC. Open LicenseD. Select License
Check-point Question (2 of 3)Check-point Question (2 of 3)
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Check-point Question (2 of 3): SolutionCheck-point Question (2 of 3): Solution
Option D is correct. Option D is correct. Option D is correct. Option D is correct.
A New York based insurance group wants the flexibility of enabling its regional offices, with 200 computers each, choose and purchase Microsoft products when required. It is also interested in making an initial purchase of 1,000 Microsoft Office Professional licenses. Which program best fits these requirements?A. Enterprise Agreement B. Enterprise Subscription AgreementC. Open LicenseD. Select License
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A medium-sized distributor of diesel engine lubricants in Canada, needs to standardize its computer applications. The organization is concerned about the overhead of managing licenses and staying current with the technology. Which Volume Licensing program would you recommend to this customer?A. Original Equipment Manufacturer B. Open License VolumeC. Select LicenseD. Open Value
Check-point Question (3 of 3)Check-point Question (3 of 3)
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Check-point Question (3 of 3): SolutionCheck-point Question (3 of 3): Solution
Option D is correct.Option D is correct.
A medium-sized distributor of diesel engine lubricants in Canada, needs to standardize its computer applications. The organization is concerned about the overhead of managing licenses and staying current with the technology. Which Volume Licensing program would you recommend to this customer?A. Original Equipment Manufacturer B. Open License VolumeC. Select LicenseD. Open Value
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Lesson SummaryLesson Summary
What is Volume Licensing? Can you differentiate between Transaction
Programs and Comprehensive Programs? Can you identify the different Volume Licensing
solutions? Can you identify the appropriate Volume Licensing
programs that can be used to create specific solutions?
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Product LicensingLesson Three
Copyright © 2005 Microsoft Corporation. All rights reserved. Microsoft and other Microsoft products are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Microsoft makes no warranties, express or implied, in this document. This information is provided to help guide your authorized use of products you license; it is not your agreement. Your use of products licensed under your volume license agreement is governed by the terms and conditions of that agreement. In the case of any conflict between this information and your agreement, the terms and conditions of your agreement control.
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Lesson Three OverviewLesson Three Overview
After completing this lesson, you will be able to: Describe the process for
licensing: Applications Developer tools Servers Online services
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Introduction to Product LicensingIntroduction to Product Licensing
An organization’s licensing options for software products are affected by the following factors: The number of servers The number of client devices Network accessibility
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Licensing Desktop ApplicationsLicensing Desktop Applications
Customers using desktop application software may:
Install and use one copy, any component, and any prior version of the software on a licensed device.
Install one copy of the software on a networked device.
Install another copy of the software on a portable device, to be used exclusively by the primary user of the licensed device.
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Licensing Desktop Operating Licensing Desktop Operating SystemsSystemsA customer who has acquired a Desktop OS license may: Install a maximum of two copies of the software on a
single device. Allow only one user to use the software at a time, with
the exception of Device Connections. Install a prior version in place of the licensed version for
either or both copies of the software. Use the copies on the device on which they were first
installed. Use the software on up to two processors on that
device at one time. Also access and use the software using remote access
technologies.
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Licensing Developer ToolsLicensing Developer Tools
Licensing on a per developer basis allows developers to:
Install and use the application on numerous devices, provided that only the designated developer uses the application.
Use the application only for: Designing Testing Demonstration Development
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Server LicensingServer Licensing
Licensing ModelLicensing Model Licenses RequiredLicenses Required
Servers – Operating SystemsServers – Operating Systems Server license + CAL + optional Server license + CAL + optional external connector external connector
Servers – Server/CALServers – Server/CAL Server license + CAL + optional Server license + CAL + optional external connector external connector
Servers – Management ServersServers – Management Servers Server license + device Server license + device management licensemanagement license
Servers – Per ProcessorServers – Per Processor Per processor licensePer processor license
Servers – Specialty ServersServers – Specialty Servers Server licenseServer license
Microsoft servers can be licensed according to the following five licensing models.
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Customers: May install and use one copy of the server software on one server. May install and use, on any device, any additional software listed
in the PUR. Must acquire a server license for each individual server being
used. Must acquire appropriate number of device or user CALs. May acquire an External Connector that is linked to the server
rather than to the client.
Licensing Server Operating Systems Licensing Server Operating Systems and Server/CAL and Server/CAL
Standard Licensing Terms*
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Server/CAL Licensing: ExampleServer/CAL Licensing: Example
Microsoft Windows XP ProWindows Server 2003 CAL
Microsoft Windows XP ProWindows Server 2003 CAL
Client Licenses
Microsoft Windows XP ProWindows Server 2003 CAL
Windows Server 2003 External Connector License
The Internet
External User
CAL
CAL
External User
Server Licenses Exchange Server
Windows Server 2003
Terminal LicensesWindows Server 2003 CALTerminal Server CALExchange CAL
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Separate server software licenses are required for each processor on the server, except processors that cannot access any copy of the operating system on which the server software is run.
Any number of copies of the server software can be installed on the server.
CALs are not required for other devices accessing the server software.
Any additional components that are listed in the PUR document may be installed and used on any device.
Licensing Servers (Per Processor)Licensing Servers (Per Processor)
Standard Licensing Terms*
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Per Processor Licensing: ExamplePer Processor Licensing: Example
The Internet
Data Analyzer
Terminal LicensesWindows CAL
Terminal Server CAL
Data AnalyzerWindows CAL
Data AnalyzerWindows CAL
Client Licenses
Data AnalyzerWindows CAL
Server Licenses 4 SQL Processors Licenses
Windows Server 2003
4 Processors4 SQL
Processor Licenses
Data Analyzer
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Licensing Microsoft Specialty Licensing Microsoft Specialty ServersServers
Customers may: Install and use one copy of the server software on one server. Install and use, on any device, any additional software listed
in the PUR. Be offered Microsoft Operations Manager (MOM) packs with the
server software.
Standard Licensing Terms*
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Licensing Online ServicesLicensing Online Services
CORE LICENSING MODEL FOR ONLINE SERVICESCORE LICENSING MODEL FOR ONLINE SERVICES
Services Subscription
License (Services SL)
User Subscription
License (User SL)
Add-on Subscription
License (Add-on SL)
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Licensing Online Services: ExampleLicensing Online Services: Example
Services SL – annual fee for activation & maintenance of basic service
User SL – annual fee required for each user
Add-on SL – (as needed)
Server License
Company A PremisesMicrosoft
Online Services
Microsoft Online
Services
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Check-point Question (1 of 2) Check-point Question (1 of 2)
What is a CAL?A. A CAL is a software product that enables a user to
access the services of the server.B. A CAL is a license that gives a user the right to
access the services of the server.C. A CAL is a software product license for preferred
customers.D. A CAL is a special kind of license used by Original
Equipment Manufacturers (OEMs).
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What is a CAL?A. A CAL is a software product that enables a user to
access the services of the server.B. A CAL is a license that gives a user the right to
access the services of the server.C. A CAL is a software product license for preferred
customers.D. A CAL is a special kind of license used by Original
Equipment Manufacturers (OEMs).
Check-point Question (1 of 2): Solution Check-point Question (1 of 2): Solution
Option B is correct. Option B is correct.
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Check-point Question (2 of 2)Check-point Question (2 of 2)
?
?
?
?
?
?
If a customer chooses the per server licensing method, which client and terminal licenses are required for the network configuration depicted here?
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Check-point Question (2 of 2): Check-point Question (2 of 2): SolutionSolution
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Lesson SummaryLesson Summary
Can you describe the process for licensing applications?
Can you describe the process for licensing developer tools?
Can you describe the process for licensing servers?
Can you describe the process for licensing online services?
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Software AssuranceLesson Four
Copyright © 2005 Microsoft Corporation. All rights reserved. Microsoft and other Microsoft products are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Microsoft makes no warranties, express or implied, in this document. This information is provided to help guide your authorized use of products you license; it is not your agreement. Your use of products licensed under your volume license agreement is governed by the terms and conditions of that agreement. In the case of any conflict between this information and your agreement, the terms and conditions of your agreement control.
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Lesson Four OverviewLesson Four Overview
After completing this lesson, you will be able to:
Define Software Assurance
Describe the benefits of Software Assurance
Describe the entities who get Software Assurance benefits, and how they get them
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Introduction to Software AssuranceIntroduction to Software Assurance
Software Assurance is a: Microsoft Volume Licensing offer
that far exceeds the traditional upgrade and support contracts available in the industry.
Manageable and cost-effective way to take advantage of Microsoft product upgrades during the term of the agreement.
Collection of support services, deployment tools, and training resources that provide business value and reduce costs.
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Maximize Value And Maximize Value And Empower People To SucceedEmpower People To Succeed
New Version New Version RightsRights
Spread PaymentsSpread Payments
Windows Vista Windows Vista Enterprise Enterprise
Virtual PC ExpressVirtual PC Express
Training – Enhanced Training – Enhanced for Enterprise for Enterprise Customers in 2006Customers in 2006
eLearningeLearning
Home Use ProgramHome Use Program
Employee Purchase Employee Purchase ProgramProgram
Enterprise Source Enterprise Source License ProgramLicense Program
Desktop Deployment Desktop Deployment Planning ServicesPlanning Services
Information Work Information Work Solution ServicesSolution Services
Windows Pre-Windows Pre-Installation Installation EnvironmentEnvironment
Extended Hotfix Extended Hotfix Support 2006Support 2006
Windows Windows Fundamentals for Fundamentals for Legacy PCsLegacy PCs
24x7 Problem 24x7 Problem Resolution SupportResolution Support
TechNet PlusTechNet Plus
Cold Back Up for Disaster Cold Back Up for Disaster RecoveryRecovery
Corporate Error ReportingCorporate Error ReportingNote: Enhancements and new benefits are in orange text
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Your Potential. Our Passion.Your Potential. Our Passion.