licensing factory new europe - event programe

8/14/2019 Licensing Factory New Europe - Event Programe

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Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIAT: +385 1 6608 733, F: +385 1 6608 737, E: [email protected]

YOUR GATEWAY TO MARKET OF 400 MILLION PEOPLE !

Licensing FactoryNew Europe is the International Show and Conference of Licensing and Merchandising Industry inNew Europe. For the first time, licensing and merchandising industry gathers vast range of professionals from Central andEastern Europe, South-East Europe and CIS region.

Who will attend, visit, exhibit ?

More then 50 exhibitors confirmed exhibiting, including leading players from New Europe countries already involved inlicensing business. First time ever will be represented 9 properties from New Europe which have all potential to becomemore then "local". In total, 224 properties till now are confirmed to be represented at Licensing Factory.

More then 250 conference participants is confirmed. Estimated/expected number of conference participants in total isabout 500 people. Registered participants for conference are managing directors, marketing managers, brand managers,category managers, entrepreneurs, representing buyers from major retail multiples, distributors, publishers, media,

licensees, manufacturers, licensing agents, sales promotion, advertising and creative agencies.

Representatives of retail companies from New Europe countries, distributors, publishers and media will participate inconference also as a speakers or panelists in part of conference which will give concrete overview and information'sabout markets and companies in New Europe. Representatives of governments institutions will give information's aboutlegal status and regulations regarding IP protection.

Are you among already registered visitors or conference attendees ?

If not, there is still some time left to register. Dont miss this ready made opportunity. Very special promotional ratesfor participation at conference; presentation of your company, product and properties; accommodation, helpsto meet every budget and make it possible. Even for the smallest budgets we can offer acceptable solution. Take a lookon next pages for more detailed informations about this unique offer.

Why you should attend ?

For anyone involved in the business of brands, licensed products or consumer trendsLicensing Factory New Europe is amust-attend event. Meet new people and products through networking. Establish new connections in a new way. Beexcited with marketing potential and moneymaking power of this 400 million people market. Meet personally mainretailers, distributors, licensors, licensees, agents, producers, publishers Learn finally Who is Who, how to approachand get in connection with right people / key players in this, for licensing business, almost untapped part of the world.

We will give you real, relevant and reliable facts for your business in New Europe.

FIND OUT WHAT YOU NEED TO KNOW ABOUT STILL UNDISCOVERED, UNDERESTIMATED BUT HIGHLYEMERGING MARKETS of New LicensingEurope:Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic,Estonia, Georgia, Greece, Hungary, Israel, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia,Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan,Ukraine, Uzbekistan.

, W: www.licensingfactory.com


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BASIC INFORMATIONS

Start date: September 22, 2009 End date: September 25, 2009

Venue: TDR Landmark Historical Industrial Complex

City / Country: Rovinj, Croatia (local name: Hrvatska)

Industry: Business Services

Organizer: Creata Ltd, Croatia

Public Date: September 26 Old town Rovinj Rovinj as Fairy Tale City

Travel: Modern highways lead you to Rovinj, regardless whether youre coming from the direction of Zagreb, Trieste orLjubljana and it is has excellent connections towards numerous European destinations, including 6 international airportsin its vicinity: Venice and Trieste in Italy; Pula, Rijeka and Zagreb in Croatia; Ljubljana in Slovenia. To the nearest airportin Pula are available direct flights from London, Manchester, Birmingham, Kijev, Lyon, Moscow, Paris, Wienna, St

Petersburg, Cologne and Zurich. To Venice you can flight from any place on the world. Free shuttle services from airportsto Rovinj are secured.

Accommodation: In the wide range of numerous hotels and resorts, Maistra establishments stand out thanks to thequality of accommodation facilities, the extensive offer of contents and amenities and impeccable service. We can offeryou very special rates foraccommodation, starting from 16,30 only per person per night. Hotels are very near venuewhere Licensing Factory will be held. Most of hotels are 6-10min walking distance from venue. Anyway, shuttleservice is secured free of charge for all Licensing Factory participants.

EVENT PROFILELicensing Factory New Europe is the premium international show and conference of licensing and merchandising industryin 35 countries of New Europe; it's brand and property marketplace unique place of concentrated licensing opportunity.

In four days, it is an ideal place for deals, connections, and ideas which will boost businesses and create networkingbetween Developed licensing world (West) and New Europe (East).

VISITOR'S & CONFERENCE ATTENDEES PROFILEBuyers from major retail multiples, Distributors, Publishers, Media representatives, Licensees, Manufacturers, LicensingAgents, Sales promotion agencies, Advertising and creative agencies, Lawyers, Designers, Brand Managers, CategoryManagers, Marketing consultants, other supportive services.

EXHIBITOR'S PROFILEExhibitors include Licensors/brand owners, Retailers, Producers & Manufacturers, Licensing agents, Media, Artists andartist representation, Service providers, TV & film production companies, Book publishers, CD and computer gamespublishers, Licensees looking to reach retailers, Chambers of Commerce representing countries and companies.


Day & Date:

Monday, September 21

Tuesday, September 22

Wednesday, September 23

Thursday, September 24

Friday, September 25

Registration Hours:

11:00 AM 8:00 PM

8:00 AM 5:00 PM

8:00 AM 5:00 PM

8:00 AM 5:00 PM

8:00 AM 1:00 PM

Show Floor Hours:

9:00 AM 5:00 PM

9:00 AM 5:00 PM

9:00 AM 5:00 PM

9:00 AM 3:00 PM

Conference Hours:

10:00 AM 5:00 PM

10:00 AM 4:00 PM

10:00 AM 4:00 PM

10:00 AM 2:00 PM

For detailed informations about Licensing Factory New Europe, registration, show & conference, travel information,accommodation, sponsorship opportunities, and all other info you may need please call: +385 1 6608 733 or send use-mail at [email protected]..
http://www.maistra.com/Home.aspx?PageID=29http://www.maistra.com/Home.aspx?PageID=30mailto:[email protected]:[email protected]://www.maistra.com/Home.aspx?PageID=30http://www.maistra.com/Home.aspx?PageID=29


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Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIAT: +385 1 6608 733, F: +385 1 6608 737, E: [email protected], W: www.licensingfactory.com

LICENSING FACTORY CONFERENCE - DISCOVER EXCELLENT LICENSING OPPORTUNITIES

With the most comprehensive licensing education program available, the Licensing Factory New Europe Conferencegives you timely information like no other event can. Stay ahead of the competition by learning about new trends,markets, research, regulations in New Europe countries and regions, and more in this one-of a kind program developedby specialist. Get up to speed on the issues that are impacting your company today and come away with the knowledgeto succeed in todays quickly-changing marketplace. The 2009 CONFERENCE PROGRAM includes an executiveroundtable, keynote sessions, panels, workshops, specialist meetings and case studies designed especially for you.Conference Modul about New Europe will give you all relevant and up-to-date information that matters for your businessand essential legal summary in countries and regions of New Europe!

Licensing Factory 2009 Conference Program Overview

September 22 Day First

9:00 - 9:45 Licensing and merchandising in advance welcome

10:00 - 11:30 Keynote Address: DISNEY INSTITUTE - From Inspiration to InnovationIt has been said that creativity and innovation will be the keys for successful organizations in the rapidly changing 21stcentury. In this equaly fast-paced and thought-provoking presentation, speaker will share processes used by the WaltDisney Companys acclaimed Imagineers to bring creative ideas to life. Audience members will walk away with ideas onhow to increase creativity and innovation in their own organization.

11:45 - 12:45 The Development of Licensing and Merchandising Worldwide and the Potential of Licensing andMerchandising in New Europe, Speaker: Francesca Ash, Total Licensing

13:00 - 14:15 Lunch

14:30 - 17:00 KEY SESSION ABOUT LICENSING AND MERCHANDISINGMarty Brochstein, LIMA & Gregory J. Battersby, Grimes & Battersby LLP, LIMA

Putting the right property together with the right product A look at the factors that must be considered bymanufacturers and property owners as they seek the right marriage Speakers: Martin Brochstein, Senior VP of LIMA,plus others TBA The Licensing Contract and The Legal Basis for Licensing An examination of the elements that go into a basiclicensing contract, and how they affect the ultimate shape of a licensing deal Speaker: Gregory J. Battersby, Co-Founderand Senior Partner, Grimes & Battersby LLP, and General Counsel of LIMA The Role of the Agent, And How To Build The Right Relationship A look at how agents function, their role in thelicensing business, and pointers on how to fi nd the right one Speakers: Martin Brochstein, Senior VP of LIMA, plusothers TBA

September 23 Day Second

9:00 - 9:45 International licensing status - report about L & M industry 08/09 Ira Mayer, The Licensing Letter

10:00 - 11:15 Introducing New Europe: THE ECONOMIST INTELLIGENCE UNIT - Nenad PacekBusiness Strategies and Economic Outlooks in Emerging Markets Why some companies succeed in emerging marketsand why so many fail to reach their objectives? How should companies approach and structure their business inemerging markets? What is best practice for companies that want to step up the effort and do more in emergingmarkets? Which regions and countries offer the best sales and profi t opportunities in the short, medium and long-term?

11:20 - 13:45 Introducing New Europe: Countries and regions - moderator Nenad Pacek & Reps of countries

In focus: Russia - one of the best-kept business secrets in the world.Russian Federation market from all anglesWhat kind of licensing and merchandising approach can have the most positive results on your business ?

Important aspects: CIS Commonwealth of independent states Armenia, Azerbaijan, Belarus, Georgia,Kazakhstan, Kyrgyzstan, Republic of Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan

14:00 - 15.15 Lunch

15:30 - 18:00 Introducing New Europe: Countries and regions - moderator Nenad Pacek & Reps of countries

Shortcut: Northern Europe / Baltic states: Estonia, Latvia, Lithuania

What about: Central Europe: Austria, Czech Republic, Hungary, Poland, Slovakia


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Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIAT: +385 1 6608 733, F: +385 1 6608 737, E: [email protected], W: www.licensingfactory.com

Undiscovered potential: Southeastern Europe: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Greece,Republic of Macedonia, Kosovo, Montenegro, Romania, Serbia, Slovenia, Turkey

Missing connection: Israel, Lebanon, Malta15:30 17:00 BRAND LICENSING WORKSHOP with Ciaran Coyle, Managing Director, The Beanstalk Group

September 24 Day Third

8:30 - 9:15 Licensing and merchandising in New Europe

9:30 - 13:45 Introducing New Europe: Countries and regions - as it is needed

9:30 - 10:30 How to develop property into a product Christopher Byrne, Editor-At-Large, Toys and familyEntertainment, Royalties

10:45 - 11.45 Brand licensing - rediscovered treasure of companies and how to benefi t from fame of ownbrands and popularity of visual recognitionCiaran Coyle, Managing Director, The Beanstalk Group

12.00 - 13:45 LICENSING AND MERCHANDISING IN THE TOY INDUSTRY Andrew Dobbie, CEO, GamePlan Europe

1. How important is character licensing to the global toy industry?What percentage of toys sold are licensed?How does the importance of licensing vary by country? Toys which themselves become character licenses for otherproducts.2. Selecting the right character license. Assessing performance in other countries. What is the programme forgenerating awareness?3. What drives the sales of licensed toys?Differences in dynamics of demand generated by books, TV series, movies.4. Maximising profitability of licensed toys.Selecting the right license. Guarantees. Timing.5. Synergy between license character and the product. Labelling standard product. Developing distinctive toys relatingto the positioning

14:00 - 15:15 Lunch

15:30 - 16:15 Global licensing and retailing - results of research study about licensed product in retail and howleading retail chains use Licensing&Merchandising to enter new market, Ira Mayer, TLL

16:30 - 17:30 RETAIL PANEL - How to sell: Know the property, understand the audience, find the right partnersModerator plus others TBC or

16:25 - 16:55 Case Study 1

17:00 - 17:30 Case Study 2

15:30 - 17:00 TELEVISION WORKSHOP with BBC and Freemantlemedia Merchandising television program:Creating brand synergy and revenue streams

September 25 Day Fourth

9:00 9:45 Local - Global : Global - Local

How the localization of global hit creative properties can result in a stronger worldwide brand presence. Howlocal hit creative properties from countries and regions of New Europe can be globalised. Famous character and entertainment properties from New Europe overview

10:00 15.30 Case Studies / Company presentations

14:15 15:30 Lunch

Important note: Series of case studies is opportunity to learn from successfull properties on the market. Owners orrepresentatives of properties have concrete presentation throughout slides, clips, short overview of episodes, panels...This part of program is developing with exhibitors on show and conference.

Price for participation on conference > All sessions > 4 days > Flat promotional rate: 450 + VAT 23%


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SHOW EXHIBIT & CONFERENCE FLOOR PLAN

This is the Exhibit hall floor plan for the 2009 International Licensing and Merchandising Industry Show and Conference ofNew Europe in Rovinj, Croatia. The floor plan posted currently is showing booths and exhibit formations of various sizes andlocations. Note that the sizes and locations of booths may change on the plan once all final space assignments are made.

This is your opportunity: interact with the top decision makers of the Industry,and more intensively with opinionmakers and influential business people from countries and regions of 400 million people market.Meet face-to-face with manufacturers, retailers, distributors, publishers, media representatives, marketing agencies,entrepreneurs, influential business people interested in licensing and merchandising. Find your strategic partnership in NewEurope.


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VENUE

The entire show and conference took place in the old Rovinj tobacco factory (TDR). TDR Landmark is redecorated especially for theoccasion into a unique show and conference venue. Historical industrial complex of totaly renewed buildings create a charm andlifestyle of event and also environment with imagination industry concept.On site where long time TDR company makes products with enormous success, we are establishing four-day Lisencing Factory to setNew Europe International Licensing Show & Conference premier event.

Date Time Licensing Factory New Europe 2009 - Schedule at a glance

Tuesday,September 22

08:00 AM 05:00 PM09:00 AM 05:00 PM10:00 AM 12:00 PM12:30 AM 04:00 PM

12:30 AM 05:00 PM08:00 PM

Attendee Registration / Exhibitor Check-inSHOWKEYNOTEModule for New Europe: Unlock the power of licensing and merchandisingModule for Developed licensing world: New Europe: Emerging market insightsMeetings of specialistsNetworking@Party:Welcome Party / Start Networking

Wednesday,September 23

08:00 AM 05:00 PM08:30 AM 09:00 AM09:00 AM 05:00 PM09:00 AM 04:00 PM

08:00 PM

Attendee Registration / Exhibitor Check-inGood Morning Tea / CoffeeSHOWModule for New Europe: Unlock the power of licensing and merchandising

Module for Developed licensing world: New Europe: Emerging market insightsNetworking@Party:Mediterranean Party / Leisure Networking

Thursday,September 24

08:00 AM 05:00 PM08:30 AM 09:00 AM09:00 AM 05:00 PM10:00 AM 12:00 PM12:00 PM 04:00 PM

08:00 PM

Attendee Registration / Exhibitor Check-inGood Morning Tea / CoffeeSHOWKEYNOTEWorkshops / Case StudiesNetworking@Party:New Europe Party / Direct Networking

Friday,September 25

08:00 AM 01:00 PM08:30 AM 09:00 AM09:00 AM 03:00 PM10:00 AM 02:00 PM

08:00 PM

Attendee Registration / Exhibitor Check-inGood Morning Tea / CoffeeSHOWWorkshops / Case StudiesNetworking@Party:Gala Farewell Party / Total Networking



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ACCOMMODATION AT ROVINJ - ENJOY ON FASCINATING ADRIATIC COAST

The stimulating spirit ofRovinj has been recognized by great masters of creativity. Jules Verne. James Joyce. Yevgeny

Yevtushenko. Each of this writers create whole world of own imagination. Each of them like this beautiful part of the world.Our event is surrounded by this spirit which is still alive on squares and streets of Rovinj and its vibrant energy. Rovinj,the town whose beauty dominates above the sea, is surely one of the most famous "nests of stone" in the Adriatic.

Thanks to our partner company Maistra, we can offer you very special rates foraccommodation, starting from16,30 only per person per night. Visit www.licensingfactory.com and under Accommodation section make a choice.


Maistra HOTEL & RESORT LIST in ROVINJSpecial rates for Licensing Factory New Europe participants

NAME CATSINGLE ROOM

EURDOUBLE ROOM

EURSUITES

EURHOTEL DISTANCE FROMLicensing factory VENUE

MONTE MULINI 5* 244,80 144,00 432,00 12 min WALKING DISTANCEEDEN 4* 130,60 76,80 256,00 12 minWALKING DISTANCEISTRA 4* 115,60 68,00 - 15 min by BOAT

AMARIN* 4* 37,70 27,10 - 10 min by CAR/SHUTTLEPARK 3* 95,20 56,00 - 6 minWALKING DISTANCE

ADRIATIC 3* 101,00 59,40 - 5 min WALKING DISTANCEKATARINA 3* 122,40 72,00 273,60 5 min by BOATVALDALISO 2* 27,70 16,30 - 10 min by CAR/SHUTTLE

VILLAS RUBIN* 2* 35,50 20,90 - 10 min by CAR/SHUTTLE

*RESORTS*BREAKFAST

INCLUDED

*BREAKFASTINCLUDED

*PRICE IS PERPERSON

*BREAKFAST INCLUDED

*PRICE ISPER SUITE

SHUTTLE SERVICE AND BOATTRANSFER ARE ORGANIZED FREE

OF CHARGE

Please find further details for each hotel on http://www.maistra.hr. Rates are per person per night including Croatian VAT (PDV)and including breakfast. Residance Tax is not included in above prices and is 7,00kn (approx. 0.9) per person per night. Minimumstay is 3 nights. For shorter stays prices rise 20% per night. For long stays, 5 nights and more, reduction is 25% per night.
http://www.maistra.com/http://www.maistra.hr/http://www.maistra.hr/http://www.maistra.com/


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HOW TO COME ? TRAVEL TO ROVINJ, CROATIA

Modern highways lead you to Rovinj, regardless whether youre coming from the direction of Zagreb, Trieste or Ljubljanaand it is has excellent connections towards numerous European destinations, including 6 international airportsin its vicinity:Venice and Trieste in Italy; Pula, Rijeka and Zagreb in Croatia; Ljubljana in Slovenia.To the nearest airport in Pula are availabledirect flights from London, Manchester, Birmingham, Kijev, Lyon, Moscow,Paris, Wienna, St Petersburg, Cologne and Zurich. To Venice you can flight from almost any place on the world.Free shuttle services from airports to Rovinj are secured.

Road route to Rovinj

Direction Route

From the north Ljubljana Koper Katel or Plovanija border crossing Buje Rovinj

Villach Udine Trieste Koper Katel or Plovanija border crossing Buje Rovinj

From the east Zagreb Rijeka Uka Tunnel Rovinj

More information about travel possibilities is available at: http://www.licensingfactory.com/index.php?introduction.


licensing factory new europe - event programe

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