licensing news content in a digital world newspaper and periodicals working group ifrro world...
TRANSCRIPT
![Page 1: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/1.jpg)
Licensing News Content in a Digital WorldNewspaper and Periodicals Working GroupIFRRO World Congress, October 25, 2011
Presented by:
Edward ColleranSenior Director, International DivisionCopyright Clearance Center
![Page 2: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/2.jpg)
2
The Rise of Digital Content
• 15 years ago, news and scholarly information was primarily consumed via print media
• That world has changed
• Internet use has exploded and content is created every day
![Page 3: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/3.jpg)
3
Tools Make Content Sharing Easy
• Web
• Linking
• File-sharing
![Page 4: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/4.jpg)
4
The Result: More Sharing
• Information forwarding has increased 63% compared to 5 years ago
• 60% of employees share information with clients weekly
Data (c) 2010 Outsell, Inc
![Page 5: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/5.jpg)
5
Making Copyright Work
Rightsholders Content Users
Licensing solutions
Rights Management
Content Delivery
Copyright Education450+ million rights from:
• Publishers
• Authors
• Creators
35K companies
400 of Fortune 500
Workers in 180 countries
1,200 colleges/univ.
![Page 6: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/6.jpg)
6
Monetize Your Content
CCC’s Rightsholder Services
• Annual Copyright Licenses
• Pay-Per-Use
• Point-Of-Content
• Republication
![Page 7: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/7.jpg)
7
Annual Copyright Licenses
Annual Copyright License - Businesses• Enables employees to use print and digital content within
a business or government agency
Annual Copyright License – Academic Institutions• For sharing print and digital content for course work,
research and administrative purposes within an academic institution
![Page 8: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/8.jpg)
8
Pay-Per-Use
Copyright.com
• Automated, Streamlined Permissions
• Over 1 Million Visitors Annually
Title Search
![Page 9: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/9.jpg)
9
Results Page: Pay-Per-Use Purchasing Options
Print and digital permissions available for purchase
![Page 10: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/10.jpg)
Point-of-Content Licensing
RightsLink: Grow your business and exceed customer expectations
• Permissions, Reprint & e-Print orders
• Single Article Sales
• Print-On-Demand
• Administration of Author Programs – Color Charges – Page Charges– Open Access Submission Fees– Reprints
![Page 11: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/11.jpg)
Rightsholder Places Link on Content
Link placement
![Page 12: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/12.jpg)
Customer Clicks And Opens RightsLink
![Page 13: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/13.jpg)
Licensing Options Are Set By The Publisher
Flexible Licensing
![Page 14: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/14.jpg)
Customer Answers Questions Regarding Reuse
Publisher maintains control of the licensing process
![Page 15: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/15.jpg)
Instant Price Estimates in Multiple Currencies
Price estimates are based on order details
![Page 16: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/16.jpg)
Order Verified And Completed in Minutes
Instant licensing
![Page 17: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/17.jpg)
Customer Never Leaves Publisher’s Site
![Page 18: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/18.jpg)
18
Beyond Text LicensingSpringer’s new image database utilizes point of content licensing for
more than 1.7m images
![Page 19: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/19.jpg)
Now Available via Mobile Devices
• Users can access licensing solutions wherever they find valuable content
![Page 20: Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World Congress, October 25, 2011 Presented by: Edward Colleran](https://reader038.vdocument.in/reader038/viewer/2022110209/56649e555503460f94b4c71a/html5/thumbnails/20.jpg)
RightsLink is Highly Customizable
Available for licensing of all types:
• For publishers of all sizes
• For all content types, including text, audio, images and video