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Sport & Intellectual Property Panel

7th October 2016

LIDC Congress 2016

Marianne Wüthrich, Senior Legal Counsel

Rio 2016 Rightsprotection Program

2

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Means of Protection

3

IP Legislation /Olympic/Sports

LegislationNairobi Treaty

Trademarkregistrations

Olympic

Olympiad

Olympics

Copyright

Rio 2016

Preemptive measures

4

- Ensure effective IP Protection implemented

- Education of the marketplace

- Close collaboration with Olympic stakeholders

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3

Social media

5

Everything is onsocial media

- Strong presence from the IOCon social media platforms

- Collaboration with platforms –e.g take down process

- Evolving digital environment

Marks monitoring

6

Focus on social media platforms (dependingon the edition of the Olympic Games) andapplications platforms

Olympic properties monitored :Olympic, Olympics, «city+year», Otherrelated terminology

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4

Applications

7

Relationships developed with Mobile Phoneplatforms

Process in place to facilitate the removal ofinfringing applications

Creation of an official Olympic Games sectiondisplayed on the home page of each platform

Internal Strategy developed in collaborationwith marketing and communication

Applications

8

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5

- More than 700 cases reviewed by IOC Legal Department

- Other cases dealt by NOCs in their respective territories

- Very good cooperation with major companies

Marks monitoring results upon the occasion of Rio 2016

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Olympic rings

10

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Use of hashtags

11

Belarus

12

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Pokemon Go

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Sochi 2014 torch relay

14