lidia scarlat - storytelling in a jungle of video communication
TRANSCRIPT
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STORYTELLINGIN A JUNGLE OF VIDEO COMMUNICATION
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one year later…
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– Newton N. Minow about Television
“vast wasteland”
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the world of Pinterest and tutorials
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creative
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for the sake of being creative, many people keep reinventing the bicycle
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storytelling renaissance
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STORYTELLING TOOLKIT
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clarity
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plot set out to resolve a conflict
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“cold open” for on-demand entertainment
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everything intenSional emphasis & repetition
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marriage between medium & story
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DOs & DON’Ts from mystery to certainty
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dynamic stills
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Captain America: The Winter Soldier Main on End Title Sequence. Created by Sarofsky for Marvel. Main Title Director/Lead Designer: Erin Sarofsky
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focus the eye
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motioncan the same message be transmitted through PowerPoint?
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have balls for the bizarre
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switch off the sound
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infuse wonder
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Do great things together Asana video
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STORYTELLING TOOLKIT• clarity
• plot - set out to resolve a conflict
• “cold open”
• everything intenSional
• emphasis & repetition
• marriage between medium & story
• DO’s & DON’Ts
• dynamic stills
• focus the eye
• motion, not powerpoint
• have balls for the unfamiliar
• switch off the sound
• infuse wonder
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A story is not a widget. It’s not exact.
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Stay curious.