life after the crisis - welcome to the new business world
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Life after the crisis - welcome to the new business worldTRANSCRIPT
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Life after the crisis ...
Welcome
to the dawn of
a new business world
peterfisk@peterfisk.comwww.theGeniusWorks.comwww.theGeniusWorks.com
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London OlympicsLondon Olympics
Italian Destruction
Obama Part 2
Chinese LeadershipChinese Leadership
Worldwide Grid
Welcome to 2012
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Consumer power
Networked markets
p
Social entrepreneurs
Virtual business
Leaders love changeg
... the new business world
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Globally networked
People power
Transparent and trusted
People power
The world’s favourite bank
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Mobilising 2 billion people
New business models
Game changing
The world’s largest airlineg
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Social networked
Instant and Interactive
Business connected
Instant and Interactive
The world’s most trusted brand
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Daily space departures
Time and carbon negative
y p p
Redefining aspirations
The world’s best day outy
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Life after the crisis ...
What happened?What happened?
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Crisis was the cries of a changing worldg g
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West to East
Business to Customer
Product to Service
Business to Customer
Reallocating powerg p
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Connected
Complex
Convergent
Complex
Reshaping marketsp g
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Global and local
Fast and efficient
Virtual and agile
Fast and efficient
Redefining structuresg
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Transparent
Sustainable
p
Thoughtful
Rethinking prioritiesg p
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“The Chinese symbol for crisisThe Chinese symbol for crisis means both threat and
opportunity”
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Life after the crisis ...
What’s changed?What s changed?
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Competitive advantage Rethinking markets
The new business world
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Competitive advantage Rethinking markets
Geography and capability Opportunity and partners
The new business world
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Competitive advantage Rethinking markets
Consumption and image
Geography and capability
Conscience and individuality
Opportunity and partners
Consumption and image Conscience and individuality
The new business world
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Competitive advantage Rethinking markets
Consumption and image
Geography and capability
Conscience and individuality
Opportunity and partners
Consumption and image
Channels and promotions
Conscience and individuality
Networks and advocacy
The new business world
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Competitive advantage Rethinking markets
Consumption and image
Geography and capability
Conscience and individuality
Opportunity and partners
Consumption and image
Channels and promotions
Conscience and individuality
Networks and advocacy
Scale and share Focus and profit
The new business world
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Life after the crisis ...
Who were the winners?Who were the winners?
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Innovators
AdaptorsConnectors
Three kinds of winners
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Connectors
The connectors: Linked In
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Connectors
The connectors: Amazon
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Connectors
The connectors: MoneySupermarkety p
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Connectors
The connectors: Li & Fungg
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Innovators
AdaptorsConnectors
Three kinds of winners
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Adaptors
The adaptors: McDonaldsp
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Adaptors
The adaptors: Avonp
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Adaptors
The adaptors: Zarap
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Adaptors
The adaptors: Lovefilmp
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Innovators
AdaptorsConnectors
Three kinds of winners
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Innovators
The innovators: Nintendo Wii
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Innovators
The innovators : Team Obama
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Innovators
The innovators : Zipcarsp
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Innovators
The innovators : Grameen
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Life after the crisis ...
What did they do?What did they do?
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Strategy is about making choices
Whereshould we compete?
Howshould we be
different?
What should we do
to win?
Secure competitive d t
Create an approachto do this profitabl
Focus resources on the most
compete? d e e t to win?
advantage in chosen markets
to do this profitablyand in a sustainable way.
on the most attractive markets.
Strategic choices
Source: Marketing Genius
g
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Bulk water
Sports drinksro
wth
rate
Retail water
Juice drinksReady-to-drink
tear ave
rage
g
tea
Juices and nectars
5 ye
ar
Juices and nectars
Ready-to-drink coffeeBubble size reflects estimated
CarbonatedSoft-drinksThe Coca-Cola Company
Other brands
global beverage profits
Industry unit margins ($)
Coca-Cola
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Customers
Countries Categories
Adjacent markets
Source: Marketing GeniusCapabilities
j
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DisneySource: Marketing Genius
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Consumerbroader
BusinessBusiness
view
narrowview
narrowview
Business Consumer
Customer perspective
Source: Marketing Genius
p p
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Me
Individual
MeExpression Desire
SimplicityBelonging
Myworld
Theworld
ExplorationConnectionParticipation Protecting
Customers
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“You cannot solve a problemYou cannot solve a problem with the same thinking
that created it”
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Life after the crisis ...
Why did they win?Why did they win?
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Innovate
Adapt
Reduce
Three phases of changep g
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Reduce relevant costs
Focus portfolio
Reduce
Focus pricing
Retain best customers
p g
Reduce risk exposure
Phase 1: Reduce
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Explore better markets
Research customers
p
Redesign solutions
Develop new propositions Adapt
g
Realign the competition
Phase 2: Adaptp
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Enter new markets
Rethink business models
Launch innovative products
Reposition brand Innovate
p
Redefine standards
Phase 3: Innovate
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“Times of turbulence provokeTimes of turbulence provoke the greatest ideas and
opportunities”
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born in a recession
Wikipedia
MTVborn in a
recession2001
born in a
born in a recession1981
Microsoft
HP
born in a recession1975
GEborn in a recession1876
HPborn in a recession1929
Lessons from previous recessions
1876
p
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Life after the crisis ...
What did their leaders do?What did their leaders do?
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When everyone else is losing their minds ...y g
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Performance
Perform
Gain toachieve
Change
Change tomanage
Shock
Denial
Resolve
Risk toovercome
AngerExplore
Time
Accept
Time
... seizing the opportunity of change ...
© GeniusWorks 2009
g pp y g
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Heads down Heads up
Inside out Outside inLeading by control Leading by inspirationManaging the steady-state Managing sustained growthEnsuring consistency Catalyst of changeEnsuring consistency Catalyst of changeReserved and controlling Passionate and energisingCautious and corporate Open and personalOverseeing work Doing workManaging hierarchically Facilitating communitiesManaging hierarchically Facilitating communitiesProcess and tasks Knowledge and innovationDoing what always done Embracing ideas from outsideEnforcing regulations Reinventing the rulesProducts and transactions People and relationshipsProducts and transactions People and relationshipsEvaluating past performance Supporting future performance Generating more sales Creating extraordinary value
... it’s time for “heads up” leadership
© GeniusWorks 2009
p p
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“Learn to love recessionsLearn to love recessions ...with passion, optimism
and courage”
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MAKING GENIUNE
IMPACTIMPACT
Seeing things differentlyg g y
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Thinking different thingsg g
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Achieving extraordinary resultsAchieving extraordinary results
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peterfisk@peterfisk.comwww.theGeniusWorks.comwww.theGeniusWorks.com