life is - caribou coffee · how we do coffee: smart, top-quality, simple. how we do business:...
TRANSCRIPT
How we do coffee: Smart, top-quality, simple.How we do business: Exactly the same.
TOTAL COFFEE SOLUTIONS
IS A
LIFE IS
SPECIAL EXPERIENCE
making sure every cup
®
THIS IS THE START OF AN EXTRAORDINARY RELATIONSHIP
Consumers love us even before their first sip of coffee, because our brand is genuine and approachable, personified by friendly faces in a welcoming space.
Our business partners love us too, knowing that there’s always going to be someone on the other end of the line when they call.
Our goal is to make you feel like you’re our only customer, and our track record shows that this leads to successful partnerships and remarkable opportunities.
MASTER CRAFT ROASTERSone person, one roast, one artful batch at a time6
LET’S BREW SOMETHING EXCEPTIONAL. TOGETHER.
THE RIGHT FIT IN EVERY WAY.
KIOSK COFFEEHOUSE:PARTNERING WITH CARIBOU:
It’s a simple equation: What’s good for your business is good for ours.
• We customize our offerings to fit your needs and goals
• We pride ourselves on being easy to work with
• We have expertise and processes that simplify and streamline
Consumers love the Caribou experi-ence, calling it authentic, uplifting and relaxing.* Our licensed kiosks recreate that vibe, right under your roof. • A modular approach• A traffic-building destination-within- your-destination• Full, expert service starting at initial evaluation—and never stopping*Epsilon consumer research, 2013.
ROAST PROFILES32 including seasonal offerings, limited-edition batches and organic blends.
POURS THE
EXTRAS
THE PARTNERSHIP THAT ON
The first and only major U.S. coffeehouse to serve only:
coffee and espresso.
100% RAINFOREST ALLIANCE CERTIFIED™
18 BILLION$
spent on premiumspecialty coffee every year
FOODSERVICE: SUSTAINABILITY:
FROM AIRPORTS TO ARENAS, CAFETERIAS TO CAMPUSES.
COFFEE WITH CONSCIENCE.
Our foodservice solutions mean consistently high-quality coffee selections, sized and served just as your business demands.
• Drip Brew and Espresso/Drip Brew platforms• Flexible equipment options and multiple distribution choices• Pre-ground, pre-measured and whole bean coffee packs for freshness and convenience
Every last bean of all our coffee is 100% Rainforest Alliance Certified™, the most comprehensive certification available. This ensures:
• Decent wages and thriving communities for workers and their families• Sustainable farming methods• Water conservation and pollution prevention• Protection for forests and wildlife
For more information: [email protected] or call Liva Wolf at 763-592-2276
cariboucoffee.com© 2013 Caribou Coffee Company, Inc. All rights reserved.
After summiting a mountain in OUR FOUNDERS REALIZED
Life is short. Stay awake for it.®
Because life is about a lot more than THAT’S WHY THERE’S COFFEE.
Alaska,
coffee.
”“DANCE floors. Bear hugs It’s grass stains and and belly laughs.
After all, life is brimming with possibilities. It’s where “WHAT IF” runs away with
And savoring every lastheart first.It’s inDIVING & CRUMB.SIP
to DREAM small. So they started a coffee shop with aLIFE IS TOO MISSIONto serve great coffee that inspired even greater experiences.
®
NEVER UNDERESTIMATE THE POWER OF GOOD COFFEE.
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
Caribou Coffee offers foodservice coffee solutions for a variety of needs. Our range of premium coffee products bring your coffee program to a higher level, from airports to arenas, cafeterias to campuses.
EXPAND YOUR MENU, ENHANCE YOUR OFFERINGS• Create your own handcrafted beverages
with Caribou Coffee teas, blended coffee beverages, smoothies and our signature espresso.
• Caribou Coffee syrups can be added to any beverages on your menu.
BRANDED MARKETING MATERIALS • Support your marketing efforts with
Caribou-branded, quality-reinforcing components.
• Proprietary Caribou Coffee-branded cups, sleeves and signature brown lid let your guests do the advertising for you.
ALL THE IMPULSE EXTRAS• Increase your average ticket with
grab-n-go items. • Food items range from sweet to salty
to quick-fix mints and gum.• Attract eco-conscious purchases with
a Caribou Coffee reusable tumbler or ceramic mug.
THE CHOICES ARE UP TO YOU AND YOUR GUESTS.
Artfully craft-roasted coffees that cover a wide roast spectrum.
AVAILABLE AS FRACTIONAL PACKAGES AND BULK WHOLE BEAN• Daybreak• Real Inspiration• Caribou Blend• Decaf Caribou Blend• French Roast
AVAILABLE AS BULKWHOLE BEAN ONLY• Traveler's Roast• Mahogany• Espresso• Decaf Espresso• Obsidian• Eclipse
FOODSERVICEOVERVIEW
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.
FOODSERVICE COFFEES
Our foodservice coffees are available in pre-ground, pre-measured fractional packages and whole bean coffee packages for freshness and convenience.
2.0 oz.FRACTIONAL PACKAGES
42/CASE
2.5 oz.FRACTIONAL PACKAGES
18/CASE
8 oz.FRACTIONAL PACKAGES
32/CASE
2.5 LB. WHOLEBEAN
4/CASE
REAL INSPIRATIONLight Roast ½ Sweet & Thought-Provoking Reminiscent of lightly toasted marshmallow with sweet subtle florals.
sweet & thought-provokingLIGHT ROAST
LIGHT DARK
CARIBOU BLEND + DECAF CARIBOU BLEND**Medium to Dark Roast ½ Snappy and BalancedExperience hints of syrupy bittersweet chocolate with a clean finish.
blend
Sun streams through the kitchen window
as the herd gathers for another
morning migration.
FRENCH ROAST Dark Roast ½ Smokey and Sophisticated Experience hints of buttery croissants with a finish of tart green apples.
The
floo
r beco
mes a t e rrace.
percolate.s t r e e t s
The counter,a bistro
table. Listenas theParisian
smoky & sophisticatedDARK ROAST
LIGHT DARK
TRAVELER’S ROASTMedium Roast ½ Juicy & ComplexFlavors of berry-sweetness and orange rind with a silky, smooth finish.
juicy & complexMEDIUM ROAST
LIGHT DARK
O
n a tra
in splittin
g the grassland. On an
airplan
e slicing
the fog. Every mile is
diffe
rent, yet
every sip like h
ome.
MAHOGANYDark Roast ½ Woodsy & RichRefined with raw honey, heady aromatic woods and clean, dry vanilla sweetness.
woodsy & richDARK ROAST
LIGHT DARK
®
This is my Zen place.
My cozy chair and pen p
lace.
My crossword-doing, muffin-eat
ing,
never-let-it-end
place.
ESPRESSO + DECAF ESPRESSO** Dark Roast ½ Smooth and Sweet Ideal for espresso shots enjoyed in a demitasse or in an espresso based beverage. Experience hints of syrup and creamy caramel.
ESPRESSO
espresso over
ou
r ton
gues a
s nort hern lights torch the sky with color.
Dena
li ra
nge a
t dus
k. Ro
lling
rich
creamy & indulgentDARK ROAST
LIGHT DARK
OBSIDIANDark Roast ½ Heavy, Rich and VelvetyExperience hints of berry flavors with a deep rich body.
The volcanic heart starts to beat Like dark
roast brewingjust before dawn.
a familiar rhythm.
velvety & bittersweetDARK ROAST
LIGHT DARK
ECLIPSEDark Roast ½ Dark & DecadentExperience flavors of bittersweet chocolate, dried cherries and notes of spice, with a clean brisk finish.
dark & decadentDARK ROAST
LIGHT DARK
In a m
omentary lapse of light, morning resets. I take my first sip and the universe f
inds bal
ance a
gain.
** Same great taste is preserved by using a natural decaffeination process. Natural decaf uses no chemicals during the process, only water or carbon dioxide. This protects the natural flavors and leaves no chemical residue.
DAYBREAK MORNING BLENDLight Roast ½ Tangy and LivelyExperience hints of citrus, vanilla and sweet nutty flavor.
blendmorning
Toes po
inted skyward, waiting for daybreak to
fill the
room with light and the start ofa new adventure.
bright & tangyLIGHT ROAST
LIGHT DARK
*Limited Time Offer Coffee
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.
LIGHT DARK
MAHOGANYDAYBREAK
AMY’S BLEND*
REAL INSPIRATION
CARIBOU BLEND
TRAVELER’SROAST
ECLIPSE
FRENCHROASTOBSIDIAN
ESPRESSOREINDEER BLEND*
!!
! !!
!
!!
! !!
INCREASE YOUR AVERAGE TICKET WITH
• To-go hot and cold tumblers• Ceramic mugs• Mints• Gum• Cookies• Select 12oz ground packaged coffee
*Product assortment may vary.
FOODSERVICE GRAB-N-GO
Offer grab-n-go items, merchandise and packaged coffee.
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.
SELF-SERVE ESPRESSO BAR
Offer your guests Caribou Coffee’s gourmet, cra"-roasted coffee and espresso through a branded self-serve espresso bar. It’s convenient size means it can fit in even the smallest footprint.
The Caribou Coffee Self-Serve Espresso Bar allows guests to choose regular or decaf beverages, hot or iced. Beans are ground the moment guests make their selection, offering the freshest brewed cup of coffee. Guests can also choose la#e, mocha, cappuccino or chai la#e.
BEVERAGES SYRUPS
• Ground-to-order coffee • Chai • La"e • Chocolate • Mocha • Caramel • Cappuccino • Hazelnut • Hot Chocolate • Vanilla • Chai Tea La"e • Sugar-Free Vanilla
Beverage size options: 12 oz. and 16 oz.
• Approximately 24 square feet (6'w x 4'd x 8'h)• Limited signage• Two day installation and training• Minimized labor requirements• Hot and iced beverages
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.
MARKETINGPROGRAM
Branded Backdrop, Branded Wrapped Airpots
Communicate to your guests that you’re serving them the best coffee by displaying compelling “We Proudly Brew Caribou Coffee” branded materials.
Set of Branded ID Tags
• 5x7 Table Tent• 12x12 Window Cling• 22x28 Poster
juicy & complexMEDIUM ROAST
LIGHT DARK
O
n a tra
in splittin
g the grassland. On an
airplan
e slicing
the fog. Every mile is
diffe
rent, yet
every sip like h
ome.
The volcanic heart starts to beat Like dark
roast brewingjust before dawn.
a familiar rhythm.
velvety & bittersweetDARK ROAST
LIGHT DARK
sweet & thought-provokingLIGHT ROAST
LIGHT DARK
woodsy & richDARK ROAST
LIGHT DARK
®
This is my Zen place.
My cozy chair and pen p
lace.
My crossword-doing, muffin-eat
ing,
never-let-it-end
place.
dark & decadentDARK ROAST
LIGHT DARK
In a m
omentary lapse of light, morning resets. I take my first sip and the universe f
inds bal
ance a
gain.
blend
Sun streams through the kitchen window
as the herd gathers for another
morning migration.
ESPRESSO
espresso over
ou
r ton
gues a
s nort hern lights torch the sky with color.
Dena
li ra
nge a
t dus
k. Ro
lling
rich
creamy & indulgentDARK ROAST
LIGHT DARK
The
floo
r beco
mes a t e rrace.
percolate.s t r e e t s
The counter,a bistro
table. Listenas theParisian
smoky & sophisticatedDARK ROAST
LIGHT DARK
blendmorning
Toes po
inted skyward, waiting for daybreak to
fill the
room with light and the start ofa new adventure.
bright & tangyLIGHT ROAST
LIGHT DARK
Brand Poster• 22x28
NEVER UNDERESTIMATE THE POWER OF GOOD COFFEE.
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.
EQUIPMENT
ESTIMATE CUPS (per week) 800 - 1,200
VOLUME REQUIREMENTS (weekly) 20 - 30 LBS.
ESTIMATE CUPS (per week) 1,200 - 2,300
VOLUME REQUIREMENTS (weekly) 31 - 55 LBS.
ESTIMATED CUPS (per week) 2,300 - 4,000
VOLUME REQUIREMENTS (weekly) 56 - 99 LBS.
Curtis Dual Voltage Single1/2 Gallon Airpot Brewer
2.2 Liter Thermal Airpots
3 Position Airpot Rack
Water Filter
3
1
1
1
EQUIPMENT PROVIDED:
LEVEL TWO
LEVEL THREE
LEVEL ONE
Curtis Dual Voltage Twin1 Gallon Airpot Brewer
1 Gallon Airpots
6 Position Airpot Rack
Water Filter
6
1
1
1
EQUIPMENT PROVIDED:
Curtis Twin 1.5 Gallon Brewer
1.5 Gallon Thermal Servers
Water Filter
4
1
1
EQUIPMENT PROVIDED:
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.
COMPREHENSIVE BEVERAGE LINE UP
Offer a wide variety of beverage options that meet the needs of today’s coffeehouse consumer, by providing your guests with the best in handcrafted espresso beverages using Caribou Coffee’s craft-roasted espresso.
CREATE YOUR OWN COFFEE HOUSE EXPERIENCE
Expand your beverage options with Caribou Coffee syrups.
• Almond • Irish Creme • Cherry • Marshmallow • Caramel • Mint • Sugar Free Caramel • Raspberry • Vanilla • Cinnamon • Sugar Free Vanilla • Hazelnut
SYRUPS
BLENDED COFFEES:• Coffee
• Mocha
SPARKLING TEAS: • Green Tea Lemonade
• Peach Black Tea
• Lemon Ginger Pomegranate
SMOOTHIES:• Strawberry Banana
• Mango Orange Key Lime
Add Caribou’s blended coffee line, smoothies or sparkling teas to any foodservice program.
ENHANCE YOUR MENU
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.
FOODSERVICE TEAS
TROPICAL GREENAn Exotic Island Green TeaA hand-blended Green Tea infused with the Essence of Pineapple.
HIBISCUS BERRY A Flowery, Fruity Herbal Tea Blend• Naturally Caffeine FreeThe perfect mingling of Hibiscus, Red Raspberry, Orange and Lemon Zest with a hint of Spearmint and Peppermint.
‘BOU BLACK Our Signature Black Tea Handpicked tea leaves from India & Sri Lanka make this an enduring, Classic Blend with a smooth and satisfying flavor.
MINT VERBENA A Breezy Herbal Tea Blend • Naturally Caffeine Free Rejuvenating, Fragrant blend of Mint and Tropical Lemon Verbena.
HOT CINNAMON SPICE A Full Flavored Black Tea An Invigorating and Decadent blend Spiced with Cinnamon, Cloves and Orange Peel.
EARL GREY A Timeless Black Tea A Sophisticated Blend Flavored with natural Oil of Bergamot.
HOT TEAS
ICED TEAS
Caribou Coffee teas provide a balanced blend of handpicked leaves and premium ingredients sourced from all over the world.
PLAIN PEKOE A Traditional Unsweetened Iced Tea Add Caribou Coffee syrups to Sweeten and add a Splash of Flavor.
WE LOVE COFFEE TOO,THAT’S WHY WE PROUDLY BREW
For more information call 1-888-227-4268 | www.cariboucoffee.com | ©2014 Caribou Coffee Company, Inc. All Rights Reserved.