life is uncertain. eat dessert first. ernestine ulmer (writer b. 1925) jasmin kohl mahnaz malik...
TRANSCRIPT
Truly Scrumptious
Cake Co. LIFE IS UNCERTAIN.
EAT DESSERT FIRST. Ernestine Ulmer (writer b. 1925)
Jasmin KohlMahnaz MalikHolly UelandMeng Wang
MISSION AND GOALSTo exceed our clients expectations in taste and beauty by bringing to reality the cakes our clients have only dreamt of
Provide delicious confections of superior quality in design and taste
Make cakes that will enhance any special occasion
Achieve a minimum return on investment of 25% per year
OUR COMPETITIVE ADVANTAGE
We will bring to
reality the cakes our
clients have only
dreamed of
Customized
One-of-a-kind creations
Fresh, locally-sourced ingredients
Unique and customized flavours
OUR COMPETITORS
OUR LOCATION
302 Stonebridge Boulevard Affluent Neighborhood
Shopping Complex Big box stores High end stores
Ample Parking
Easily Accessible
OUR TEAM
Trina Bouchondaise Chef’s Assistant
Trina Bouchondaise Chef’s Assistant
Anita HorneHead Chef
Partner
Anita HorneHead Chef
Partner
Mahnaz MalikGeneral Manager
Partner
Mahnaz MalikGeneral Manager
Partner
Advisory Team:
Meng Wang Jasmin Kohl Holly Ueland
FINANCIAL PLAN
Expected rate of return = 25% Actual IRR = 28%
1 2 3 4 5
-131130 -61545.509101279
6
12771.6420693384
15739.5178444058
14856.1426591307
$(130,000)
$(110,000)
$(90,000)
$(70,000)
$(50,000)
$(30,000)
$(10,000)
$10,000
$30,000
Net Income
1 2 3 4 5
129552.806073687 77499.1236858361 95568.2091249081 111977.123303541 125307.557878253
$10,000 $30,000 $50,000 $70,000 $90,000
$110,000 $130,000
Cumulative Cash Flow
CONCLUSION and QUESTIONS
Life is uncertain. Eat dessert first.
APPENDICES
Truly Scrumptious
Cake Co.Truly Scrumptious Cake Co.
LIFE IS UNCERTAIN.EAT DESSERT FIRST. Ernestine Ulmer (writer b. 1925)Address:Truly Scrumptious Cake Company302 Stonebridge,Saskatoon, SK, S7T 0G3Phone: (306) luv-cake
Phone: (306) luv-cake
Truly Scrumptious Cake Co.
Select flavours to delight your palette:
BITTER SWEET CHOCOLATE BUTTER CREAM Dense ultra chocolate cake layered with bitter sweet chocolate butter creamBLACK & WHITE MOUSSERich dark chocolate mousse topped with luscious white chocolate mousse. Gluten free!CARROT & ROASTED HAZELNUT CAKEDelicious moist carrot cake with roasted hazelnuts and raisins, with a cream cheese topping.CONCORDEHazelnut meringue, andchocolate mousse, covered with spires of meringue. Gluten free!
DULCE DE LECHECinnamon flavoured vanilla chiffon layered with dulce de leche and pecans with milk chocolate ganache.FRUIT CREAM CAKELayers of vanilla chiffon, fresh fruits, pastry cream and a hint of Grand Marnier.HEDGEHOGLayers of hazelnut chiffon and hazelnut chocolate butter cream with Frangelico.LEMON MOUSSE CAKELayers of vanilla chiffon, lemon curd and lemon mousse.
We encourage you to set up an appointment with our knowledgeable and talented head baker to customize your order.
Call (306) luv-cake
OUR BUSINESS CARD
Truly Scrumptious Cake Co.
To help us make your event truly
successful, please contact us at:
Phone: (306) luv-cakeOr visit us at:
302 Stonebridge Boulevard,
Saskatoon, SK, S7T 0G3
SWOT Strengths
Dedicated, talented chef Unparalleled customization, quality and taste
Weaknesses New to Saskatoon market No prior business experience
Opportunities Increasing disposable income Growing population
Threats Niche market Competitors Theirs Ours
