life lock overview (pdf format)[1]
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Identity Theft Protection
A Consumer and Benefit Plan Priority
May, 2011
Identity Theft is Everywhere
• Credit /debit cards, mail, and medical records are just a few areas where personal identifiable information (PII) is exposed and can fall into the wrong hands.
– Phishing (electronic deception of users by cyber criminals), Peer-to-Peer (P2P) file sharing, online shopping, ATM/handheld skimmers, and mail theft are just a few of the tools used by identity thieves.
• Consider these facts:
– An identity stolen every 4 seconds.
– 3.5% of U.S. adults fell victim to identity theft in 2010. (3.5% x 10 yrs = 35%)
– 77,000,000 SONY identities stolen in April, 2011
– The number of identity fraud victims increased 37% in the past two years.
– One in every four American adults reported being notified by a business or other institution that their information had been compromised in a data breach.
– 10 percent of all victims spent at least 55 hours resolving their problems. The top 5 percent of victims spent at least 130 hours
– Average fraud amount (2010) was $4,607.
Our mission is to protect for a LifeLock member all things personal: good name, credit, financial assets, and family.
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Why Offer LifeLock?
• Opportunity
– Identity theft is one of the fastest growing crimes in America; and employers are looking for other non-traditional voluntary benefits to enrich their benefit plans and “offset” increasing employee contributions to group health care plans
– LifeLock Identity Theft Protection is a new benefit category that completes an employee’s need for financial security and protection
• Staying power
– With an 85% retention rate, LifeLock members value their protection
• Ease of administration
– Simple electronic eligibility formats. We take care of everything post-sale with comprehensive fulfillment support.
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Why Offer LifeLock?
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America’s premier personal identity theft protection company – the leader in proactive identity theft protection!
Fast Facts
• Founded in April 2005
• Approximately 450 employees
• Located in Tempe, AZ
• Privately held by Bessemer Venture Partners, Kleiner Perkins Caufield and Byers, Goldman Sachs
• Market share: 1,800,000 members as of 12/2010
• LifeLock was one of the first companies in the US to achieve compliance and certification under the ISO 27001 standard for information security management systems
Recognition
• 2009 Service Elite Award, CRM Magazine 2009
• 25 Most Admired CEOs, Phoenix Business Journal 2009
• AO Global 250, AlwaysOn 2009
• People’s Choice Best New Service – True Address, American Business Awards 2009
• Best Company of the Year, under 2500 employees, American Business Awards 2009
• Best Campaign, Voices TV Commercial Campaign, Audio Visual Awards (AVA Awards) 2009
Who Are We?
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Media Exposure
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The LifeLock Difference
• LifeLock Proactively Protects Your Employees
– LifeLock® utilizes proprietary monitoring and scanning technologies to detect fraud as early as possible to help prevent identity theft before it happens
• LifeLock is Secure
– LifeLock® takes significant measures to ensure that all sensitive member data is secured, including ISO 27001 certification and the highest level of PCI compliance
• LifeLock is the Brand to Trust
– Through a strong national advertising campaign that is backed by our comprehensive Service Guarantee, LifeLock has built one of the most recognizable and trusted brands in the marketplace
• 24/7/365 Member Service
– LifeLock is always here to help our members and we provide a strong remediation system which helps alleviate stress if your employee becomes a victim of identity theft
• Innovation
– LifeLock is an industry leader that is constantly working on developing next generation identity theft products
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LifeLock’s Proactive Solution
ROACTIVE SOLUTION
Stop identity theft at
the source.
Alerting and informing
of fraudulent activity
after it has occurred.
Full-service restoration
of accounts, credit and
your good name.
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Consortium
• First national, cross-industry compilation of identity information
• 700 billion aggregated data elements
• 1.1 billion unique identity elements
• Average daily flow = 45 million
• 2.6 million reported frauds
• 1.4 billion consumer transactions
• Contains information about:
Credit applications
Card transactions
Payments
Changes of address
Demographics
DATA IS NEVER SOLD OR DISTRIBUTED
ID Network
Source: Internal LifeLock member data
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LifeLock Identity Alert Delivery Timing ALERT™
DELIVERY TIMING
• Applications obtained by consortium
• Real time processing • Batch processing – every 24 hours
Alerts sent to LifeLock
members in real time
Consortium Data
Data feed to
LifeLock refreshes
every 15 minutes
Wireless
Application
Payday loan
Application
Utility
Application
Check
Re-order
Credit Card
Application
Consumer
Credit
Application
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• Credit Reports
Free Credit Reports annually from all three national credit agencies
• Reduced Pre-Approved Credit Card Offers
Reduces the risk of identity theft through stolen mail beginning 48 hours after enrollment
• LifeLock Identity Alert™ System
Proactive method for validation of no fraudulent activity within credit and service providers within our extensive network
• eReconTM Service
Searches known criminal websites daily for the illegal selling or trading of your personal information and monitors your Social Security numbers, email addresses, telephone numbers, and credit cards
• TrueAddressTM Service
Reduces the risk of identity theft through the method of change-of-address; weekly data base search
• WalletLockTM Service
Helps replace contents of a lost or stolen wallet**
• LifeLock for Minors
Identity theft protection for children; one of the most vulnerable age groups for identity theft
• $1 Million Total Service Guarantee*
With LifeLock available 24 hours a day seven days a week, if you become a victim of identity theft while a member of LifeLock because of a failure in our service, we will help you fix it, up to $1 Million.
LifeLock Basic Service
$1 Million Total
Service Guarantee
Reduced Pre
Approved Credit Card
Offers
LifeLock Identity Alert™ System
eReconTM
TrueAddressTM
WalletLockTM
Child Protection
* $1 Million Total Service Guarantee - If you become a victim of identity theft because of a failure in our service, we'll help fix it, up to $1,000,000. (Restrictions apply. See lifelock.com for details. Due to New York State law restrictions, the LifeLock Service Guarantee cannot be offered to the residents of New York.) ** Excludes monies and photos
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Cost is $8.50 per single employee
per month
LifeLock Command Center (Enhanced Protection for
Non-Credit Threats)
• LifeLock extends its industry-leading protection to consumers to help protect against a variety of non-credit threats that cannot be detected using credit monitoring services. Non-credit threats involve instances where fraudsters use elements of a victim’s identity without their knowledge to:
• Provide the victim’s name/ information as an alias when arrested • Obtain a payday loan (paycheck cash advance) under the victim’s name/
information
• Gain employment using the victim’s name/ information • Register the victim’s name/ address on a Sex Offender Registry • Establish new utility accounts (phone, electric, and cable) in the victim’s name
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LifeLock Command Center™ (Enhanced Protection)
LifeLock Personal Breach Detection™ Service Actively monitors unregulated file-sharing global networks for a member’s identity information. If a member is found to potentially be at risk, LifeLock alerts them by email and helps protect them from accidental personal information disclosures. This service doesn’t just help protect the data on the MEMBER’S computer, but all other computers that may store their personal information and inadvertently disclose it. User downloads of music, software, and documents increase member exposure to a breach.
LifeLock Identity SDS™ • Payday Loan Reports and Alerts
Notifies member of any payday loan activity associated with their Social Security number – these loans (100,000,000 annually) can be obtained from a lender without a credit inquiry being conducted and therefore are not consistently detected with traditional credit alerts
• Sex Offender Registry Reports and Alerts
Lists registered sex offenders in records in a member’s zip code. LifeLock weekly updates will also alert the member if a sex offender is fraudulently using their address.
• Public Records Reports and Alerts
Lists postal addresses associated with a member’s identity found in public records
• Alias Records and Alerts
Lists alternate names and addresses associated with a member’s identity (Social Security number)
• Court Records Reports and Alerts
Lists court records weekly that match member’s name and date of birth from county courts, Departments of Corrections, and other legal agencies to help verify that criminals are not using a member’s name to commit crimes
LifeLock Standard
Personal Breach
Detection™
Payday Loan Alerts
Sex Offender
Alerts
Public Records
Alerts
Alias Alerts
Court Records
Alerts
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Cost is $12.75 per single employee per month
LifeLock Identity SDS [SEARCH.DETECT.SECURE])
((Member Profile)
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Employee Benefit Pricing
LifeLock Family of Products
Four-Tier Basic Command
Center
Basic + Credit
Suite
Command
Center +
Credit Suite
Employee $8.50 $12.75 $21.21 $25.46
Employee +
Spouse $17.00 $25.50 $42.42 $50.92
Employee
+Child(ren) $14.88 $20.19 $30.76 $36.07
Employee +
Family $23.38 $32.94 $51.97 $61.53
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Member Notification/Resolution Process
Enterprises Member Consortium Data
Consortium investigates. If there
is potential fraud, they notify the
Enterprise Lender.
6 LifeLock sends Alert
to member with details regarding
the transaction. 3
Enterprise sends request 1 4 Member responds if they did not
initiate the transaction.
7 Enterprise provides consortium
with findings/outcome via email
9 LifeLock contacts member for
follow up remediation or
reassures member the event has
been resolved.
LifeLock opens a case with the
consortium group via email. 5 8 Consortium notifies LifeLock that
the case has been resolved via
email.
If event matches enrolled
consumer, generate alert to
LifeLock.
2
1 3
9
6
2
5 4
8 7
Financial
Institutions,
Telecomm,
Retailers,
Etc.
LifeLock
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Health Plan/LifeLock Operations Flow
Group Payroll Deduction/Online
Enrollment
Azeros Sends Eligibility to
LifeLock Partner
LifeLock Partner Sends Eligibility to
LifeLock
LifeLock Activates Members
LifeLock Collects Missing
Information
Member
Enrollment
LL
Outbound
Call to
Member
LL Email
to Member
Through
LL Portal
Through LL
Member
Services
Member Completes
Additional Family
Enrollment
LL Reminds
Member to Add
Missing Info
or
Ongoing LL Fulfillment
Post Enrollment Member Interaction
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Initial Employee Enrollment Starts with your Benefits Portal
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Member Communications – Welcome Kit
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Post Enrollment Member Communication
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LifeLock® Credit Score Manager™
LifeLock® Credit Score Manager™ will provide consumers with
simple, convenient, straightforward, easy-to-understand options that meet the needs of existing members and attract new members who would not typically become LifeLock identity theft protection customers.
• Daily Tri-Bureau Credit Monitoring
• LifeLock members with Credit Score Manager will receive e-mail alerts anytime there is a change to any of their credit bureau reports from Experian, Equifax and TransUnion
• Credit Score Tracker • LifeLock members with Credit Score Manager will be able to
view their TransUnion credit score every month
• Annual Tri-Bureau Credit Reports with Credit Scores
• LifeLock members with Credit Score Manager will not only receive their free credit reports, LifeLock will also now get their scores from all three major bureaus, Experian, Equifax, and TransUnion, once per year. No more hassle of having to get your reports and pay an additional fee for the scores
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Credit Alert E-Mails
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Remediation Process
* If you become a victim of identity theft because of a failure in our service, we'll help fix it, up to $1,000,000. (Restrictions apply. See lifelock.com for details. Due to New York State law restrictions, the LifeLock Service Guarantee cannot be offered to the residents of New York.)
*
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LifeLock Services
Fraud Alerts 04/2005
WalletLock Service
12/2007
TrueAddress: 04/2008
myLifeLock Portal:
05/2008
LifeLock Identity Alerts:
09/2009
Personal Breach
Detection - 12/2009
Payday Loan
Alerts/Reports –
12/2009
2005 2006 2007 2008 2009 2010
eRecon 04/2008
Sex Offender Alerts -
12/2009
Public Records
Reports/Alerts - 12/2009
Alias Records
Reports/Alerts - 12/2009
Court Records
Reports/Alerts - 12/2009
$1MM
TSG*/Remediation
24/7 Customer Service
- 04/2005
Mortgage Alerts - 2010
Conclusion: LifeLock offers FAR more than what consumers can do themselves
Reduced Junk
Mail04/2005
Credit Reports 04/2005
Child Protection 4/2005
Credit Card Offer Opt
Out 4/2005
$1MM
TSG/Remediation
Fraud Alerts 04/2005
Reduced Junk
Mail04/2005
Credit Reports 04/2005
Child Protection 4/2005
Credit Card Offer Opt
Out 4/2005
Fraud Alerts 04/2005
24/7 Customer Service
- 04/2005
$1MM
TSG/Remediation
Reduced Junk
Mail04/2005
Credit Reports 04/2005
Child Protection 4/2005
Credit Card Offer Opt
Out 4/2005
Fraud Alerts 04/2005
WalletLock Service
12/2007
24/7 Customer Service
- 04/2005
$1MM
TSG/Remediation
Reduced Junk
Mail04/2005
Credit Reports 04/2005
Child Protection 4/2005
Credit Card Offer Opt
Out 4/2005
Fraud Alerts 04/2005
WalletLock Service
12/2007
eRecon 04/2008
TrueAddress: 04/2008
myLifeLock Portal:
05/2008
24/7 Customer Service
- 04/2005
$1MM
TSG/Remediation
Reduced Junk
Mail04/2005
Credit Reports 04/2005
Child Protection 4/2005
Credit Card Offer Opt
Out 4/2005
Sex Offender Alerts -
12/2009
Public Records
Reports/Alerts - 12/2009
Alias Records
Reports/Alerts - 12/2009
Court Records
Reports/Alerts - 12/2009
Personal Breach
Detection - 12/2009
Payday Loan
Alerts/Reports –
12/2009
Fraud alerts 04/2005
WalletLock Service
12/2007
eRecon 04/2008
TrueAddress: 04/2008
myLifeLock Portal:
05/2008
LifeLock Identity Alerts:
09/2009
24/7 Customer Service
- 04/2005
$1MM
TSG/Remediation
Reduced Junk
Mail04/2005
Credit Reports 04/2005
Child Protection 4/2005
Credit Card Offer Opt
Out 4/2005
Outstanding retention rate with an open cancellation policy
100% customer satisfaction rating with member services from Javelin Strategy & Research
* $1 Million Total Service Guarantee - If you become a victim of
identity theft because of a failure in our service, we'll help fix it, up
to $1,000,000. (Restrictions apply. See lifelock.com for details.
Due to New York State law restrictions, the LifeLock Service
Guarantee cannot be offered to the residents of New York.) -23-