Life on Öland is like balm for your soul.

A study of the current migration in and out of the Municipality of Borgholm

„

Municipality of Borgholm

• Quantitative method

• 800 enquetes

• 335 replies (42 %)

• Qualitative method

• 12 phone interviews

Question framing:

• Why people move to/from the Municipality of Borgholm?

• The connection between in movement/out movement and occupation?

• Resources in the municipality in relation to the demands of the respondents?

In- and out migrants

Age: 20-34 Age: 35-49 Ager: 50-65

134 enq.20-34

133 enq.35-49

133 enq.50-65

400 per case

Selection method for the enquetes

187 replies

=47 %

148 replies

=37 %IN OUT

In/out migrants

Age: 20-34 Age: 35-49 Age: 50-65

2 5 61 3 4

Selection method for interviews

0102030405060708090

Alternativ finns

Alternativ saknas

IN

OUT

What the respondents considers exists and what they consider is non-existing:

0102030405060708090

100

Alternativ f inns

Alternativ saknas

Exsisting

Non-existing

Exsisting

Non-existing

58%28%

13% 1%

Ja

Nej

Vet ej

Ej ifylld54%

23%

22%

1%Övervägandepositiv

Övervägandenegativ

Vet ej

Ej ifylld

76%

7%

16% 1%

Ja

Nej

Vet ej

Ej ifylld71%

9%

18%2% Övervägande

positiv

Övervägandenegativ

Vet ej

Ej ifylld

OUT

ININ

OUT

Do you feel ”at home” in the Municipality of Borgholm?

What is your view on the Municipality of Borgholm?

Yes

No

Don‘t Know

Nothing

Yes

No

Don‘t Know

Nothing

Mainly positive

Mainly negative

Don‘t know

Nothing

Mainly positive

Mainly negative

Don‘t know

Nothing

Positiv abstrakt

värdegrund

Platsens funktionella

betydelse

”HEMMA”

Positive abstract values such as social

aspects

The functional meaning of the

place

”HOME”CONCLUSIONS

”I miss almost everything, but I feel at home.”

Male, 62 years old, in-migrant

• Why do people move to Borgholm…

and…

• …why do people move from Borgholm?

”…Tack Öland! Hälsningar Janne” 56 år