life science competition - exl eventsinfo.exlevents.com/rs/195-ner-971/images/c498-web.pdf · •...

Market Research

C ompetition

Marketing and

Branding

Competitive Intelligence

Interactive Discussion

Panel Discussions

Case Studies

Business Intelligence

Life Science Competition

Congress

Enhance Competitive and Business Intelligence Platforms While Increasing Insight and Learning Strategies to Win in the Marketplace

November 16-17, 2015 | Westin Governor Morris | Morristown, NJ

Spotlight Faculty Members:

Martina Flammer, M.D., MBA, Vice President, Medical and Regulatory Affairs, BOEHRINGER INGELHEIM

Jeff Pelaccio, Director, Sales and Marketing,ARATANA THERAPEUTICS

Fran Paradiso-Hardy, PharmD, MSc, Senior Director, Medical Affairs, ASTELLAS

Stan Bernard, M.D., MBA,President, BERNARD ASSOCIATES, LLC

Daniel Seewald, Global Team Leader, Worldwide Innovation, PFIZER

Exclusive Case Studies Reveal How To:

Understand marketplace rivals, frontrunners and successful companies while incorporating gathered intelligence into new product development procedures

Harness proactive handling of product counter-launches in the competitive marketplace

Maximize the role of medical affairs on a scientifi c intelligence platform while shaping business strategy moving forward

Present intelligence and insight to internal teams to utilize and apply to company business plans

Advance the gathering of data from a business intelligence point of view

Co-Chairs

To Register Call 866-207-6528 or Visit www.exlevents.com/competition

Medical Affairs

While many life science companies focus on their own internal processes, all successful

organizations understand that the competitive marketplace is becoming much more

important. Competitive landscapes are constantly changing, and brand and generic

competition is dramatically intensifying. It is crucial, as an organization, to ensure that you

remain cognizant of your competitors on a sophisticated level. This entails knowing their

every move, their next steps, and what their overall mission is in comparison to yours.

ExL Events would like to announce our premiere Life Science Competition Congress, which will take place November 16-17, 2015 in Morristown, NJ. This event brings together all stakeholders in the industry to dive deep into the

waters of competitive and business intelligence. Industry experts will convene to discuss

enhancement strategies for innovative insight and attendees will learn about marketplace

research from top thought leaders.

Some of this event’s groundbreaking topics include:

• Generating � eld knowledge to strategically use in competitive intelligence planning and execution

• Enhancing brand techniques and driving improvement for the competitive marketplace

• Designing an innovative strategy that places equal emphasis on transforming culture and developing capabilities

• Streamlining decision-making processes on the developmental level using competitive and business insights

• Transforming customer insight into improvement practices for your organization’s marketing and commercialization protocols

Ef� ciently gathering information and insights about your competitors can allow your

organization to enhance business models, and this conference will provide you with the

tools that you need. Join us at the Life Science Competition Congress to hear

from keynote speakers and have the chance learn from the best.

I look forward to welcoming you to Morristown, NJ!

Sincerely,

Brendan WeissConference Production DirectorExL Events

Dear C ol league ,WHO SHOULD ATTENDThis conference is designed for representatives from pharmaceutical, medical device and biotechnology industries with responsibilities in the following areas:

• Intelligence (Competitive, Business, Strategic, Regulatory, Marketing, Global)

• Insight (Competitive, Commercial, Customer)

• Marketing

• Medical Affairs/MSLs

• Brand Management

• Business Analysis

• Market Analysis/Research

• Business Insight

• Strategic Planning/Assessment/Analysis

• Strategic Marketing

• Commercial Operations

• Pipeline Portfolios

• Research Planning

• Extended Branding

• PR/Communications

• New Product Development

• Due Diligence

• Pricing/Reimbursement

This conference is also of interest to:

• Competitive Intelligence Services

• Business Intelligence Services

• Business Insight Services

• Data Analytics Service Providers

To make reservations please call 973-539-7300 or 1-800-937-8461 and request the negotiated rate for ExL’s November Meetings. You may also make reservations online using the following weblink: http://bit.ly/1HPqLL5. The group rate is available until October 26, 2015. Please book your room early as rooms available at this rate are limited.

*ExL Events, Inc. is not a� liated with any third-party booking agencies, housing bureaus, or travel and events companies. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at [email protected]. ExL has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates o� ered. Please book your guest rooms through ExL’s reserved guest room block using the details provided.

VENUE INFORMATIONWESTIN GOVERNOR MORRIS 2 Whippany RoadMorristown, NJ 07960


8:00 Registration Opens and Continental Breakfast

9:00 Co-Chairpersons’ Opening RemarksStan Bernard, M.D., MBA, President, BERNARD ASSOCIATES, LLCDaniel Seewald, Global Team Leader, Worldwide Innovation, PFIZER

COMPETITION ON THE FUNDAMENTAL LEVEL

9:15 Introduction and State of the Industry SummaryStan Bernard, M.D., MBA, President, BERNARD ASSOCIATES, LLC

10:00 Dive into Customer Immersion Innovation (CII)• Assessing the customer from every angle for enhanced competitive

intelligence

• Learning the techniques and practices behind achieving deep customer understanding

• Applying these techniques to drive innovation and business transformation

Tom Reynolds, Director, Global Strategy, JANSSEN

10:45 Networking and Refreshment Break

11:15 PANEL DISCUSSION Understand Marketplace Rivals, Frontrunners and Successful Companies

• Evaluating the signifi cance of industry resources (marketing, R&D, forecasting)

• Diving deep into competitors’ business decisions to uncover strengths, weaknesses and ideas to avoid

• Assessing market conditions to implement into internal business intelligence models

Martina Flammer, M.D., MBA, Vice President, Medical and Regulatory Aff airs, BOEHRINGER INGELHEIM

Vlad Hogenhuis, Senior Vice President and Global Franchise Head, Specialty Care, GLAXOSMITHKLINE

Neal Wolff , Director, Product and Portfolio Strategy, Cardiovascular Worldwide Commercialization, BRISTOL-MYERS SQUIBB

12:15 Luncheon

1:30 Building Business Intelligence Models on a Budget While Maintaining a Competitive Advantage

• Gathering competitive intelligence with strict and tight budgets

• Maximizing the usage of resources while remaining on budget in a practical and sophisticated business model

• Understanding the future of healthcare and knowing how to organize business plans with fi nances in mind

Vlad Hogenhuis, Senior Vice President and Global Franchise Head, Specialty Care, GLAXOSMITHKLINE

UTILIZATION OF COMPETITIVE INTELLIGENCE IN PRODUCT DEVELOPMENT

2:15 CASE STUDY Drug Development Challenges in a Competitive Cardiovascular Marketplace

• Understanding the importance of listening to consumers prior to altering the landscape of the marketplace

• Remaining focused on the overall goal in drug development and preparing for future customer satisfaction and concerns

• Accelerating effi cient product commercialization while regaining trust of the consumer

Sierra Towers, Director, Cardiovascular Marketing, BOEHRINGER INGELHEIM Networking and Refreshment Break


3:30 Harness the Power of an Innovation Platform to Build a Competitive Advantage

• Using applied creativity and innovation to create a unique competitive advantage for a life science organization

• Designing an innovation platform that places equal emphasis on transforming culture and developing capabilities

• Cultivating the innovator’s mindset within a large organization


4:15 PANEL DISCUSSION Implement Marketplace Intelligence into New Product Development Procedures

• Applying competitive intelligence in the development of new products and therapeutics

• Streamlining decision-making processes on the developmental level using competitive and business insights

• Taking market research and forecasting strategies into consideration when planning the commercialization of new products

Martina Flammer, M.D., MBA, Vice President, Medical and Regulatory Aff airs, BOEHRINGER INGELHEIM

Tom Reynolds, Director, Global Strategy, JANSSEN

5:15 Conclusion of Day One


AGENDA • DAY ONE • NOVEMBER 16, 2015

Do you want to spread the word about your organization’s solutions and services to potential clients who attend this event? Take advantage of the opportunity to exhibit, present an educational session, host a networking event or distribute promotional items to attendees. ExL works closely with you to customize a package that suits all of your needs. To learn more about these opportunities, contact Brendan Jordan, Business Development Manager, at 917-258-5154 or [email protected].

SPONSORING AND EXHIBITING OPPORTUNITIES

8:00 Registration Opens and Continental Breakfast

9:00 Co-Chairpersons’ Recap of Day OneStan Bernard, M.D., MBA, President, BERNARD ASSOCIATES, LLCDaniel Seewald, Global Team Leader, Worldwide Innovation, PFIZER

APPLICATION OF GATHERED DATA TO COUNTERACT INDUSTRY OPPONENTS

9:15 CASE STUDY A Business Intelligence Platform for Little Data in a Big Data World

• Turning big data into a return on investment for business intelligence procedures

• Bringing different types of data together to drive internal organization

Jeff Pelaccio, Director, Sales and Marketing, ARATANA THERAPEUTICS

10:00 PANEL DISCUSSION Proactive Handling of Product Counter-Launches in the Competitive Marketplace

• Evaluating a competitor’s business plan and understanding their counter-launch platform

• Uncovering what to expect from a counter-launch and planning your company’s model from a business standpoint

• Enhancing internal processes to support your product against a competitor with substantial marketplace strength

Stan Bernard, M.D., MBA, President, BERNARD ASSOCIATES, LLC

Richard Micali, Former Vice President, Sales, ZOGENIX PHARMACEUTICALS

Supriya Pai, Ph.D., Associate Director, Global Competitive Intelligence, EMD SERONO


11:15 Manage the Successful Collaboration of Two Large Competitive Intelligence Organizations

• Uncovering insights to generate an alliance between two separate entities

• Realizing the importance of not over-customizing for each specific company

• Providing substantial insight enhancements for each organization to benefit from

Supriya Pai, Ph.D., Associate Director, Global Competitive Intelligence, EMD SERONO

12:00 INTERACTIVE DISCUSSION Enhancing a Biopharmaceutical Competitive Intelligence Program

• Harnessing the value that can be received from competitive and business intelligence models

• Becoming an indispensable partner on a strategic data-provider platform

• Understanding best practices: the do’s and don’ts in the gray areas of intelligence

• Generating field knowledge to strategically use in competitive intelligence planning and execution

Hari Patel, Group Manager, Competitive Intelligence, GENENTECH

1:00 Luncheon

MEDICAL AFFAIRS AND PREPARATION OF COMPETITIVE PLATFORMS FOR THE FUTURE

2:15 PANEL DISCUSSION Translate Business and Competitor Insight Techniques into Future Trends

• Transforming business insights into a successful, efficient and sophisticated analysis plan

• Deciphering industry data and news and improving analysis of the changing industry landscape

• Collaborating and communicating with internal teams to establish the best awareness of competitor behavior

Kathy Love-Weitz, Director, Strategic Initiatives, IKARIA, INC.


Jeff Pelaccio, Director, Sales and Marketing, ARATANA THERAPEUTICS

3:15 CASE STUDY The Role of Medical Affairs Within Competitive and Scientific Intelligence

• Understanding that medical deliverables create opportunities to bring in stakeholder insights for applications to company protocols

• Molding feedback from stakeholders into company procedures and shaping strategy moving forward

• Utilizing medical affairs as a strategic instrument to highlight the voice of the partner


4:00 CASE STUDY Translating Competitive Development into Clinical Benefit For All Stakeholders

• Outlining differences in competitive intelligence with respect to landscape innovation

• Maturing from generic protocols into innovative techniques

• Building everyday competition into brand and product development


4:45 Co-Chairpersons’ Closing RemarksStan Bernard, M.D., MBA, President, BERNARD ASSOCIATES, LLC


5:15 Congress Concludes


AGENDA • DAY TWO • NOVEMBER 17, 2015

MEDIA PARTNERS:

Questions? Comments?Do you have a question or comment that you would like to be addressed at this event? Would you like to get involved as a speaker, panelist or discussion leader? Please email Conference Production Director, Brendan Weiss at [email protected].

EARLY BIRD PRICING*

Register by October 2, 2015Conference: $1,895

STANDARD PRICING*

Register after October 2, 2015Conference: $2,095

ONSITE PRICING*

Conference: $2,195

Pricing:

*Includes Sales Tax and Service Fees

TERMS AND CONDITIONS

Payment:Make checks payable to ExL Events, Inc. and write code C498 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other o� ers and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options.

**Please Note: There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within � ve business days of any ExL conference.**

Cancellation and Refund Policy:If you cancel your registration for an upcoming ExL event, the following policies apply, derived from the Start Date of the event:

• Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another ExL event valid for 12 months from the voucher issue date.

• Less than four weeks: A voucher to another ExL event valid for 12 months from the voucher issue date.

• Five days or less: A voucher (minus a $395 processing and documentation fee) to another ExL event valid for 12 months from the voucher issue date.

To receive a refund or voucher, please email [email protected] or fax your request to 888-221-6750.

Credit Vouchers:Credit Vouchers are valid for 12 months from date of issue. Credit Vouchers are valid toward one (1) ExL event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is no longer applicable now or in the future. Once a Credit Voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the Credit Voucher will no longer be valid.

ExL Events, Inc. does not and is not obligated to provide a Credit Voucher to registered attendee(s) who do not attend the event they registered for unless written notice of intent to cancel is provided prior to the commencement of the event.

Substitution Charges:There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within � ve business days of the conference.

ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare, hotel or any other costs incurred by registrants.

ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date, content, speakers or venue.

*The opinions of ExL speakers do not necessarily re� ect those of the companies they represent or ExL Events, Inc.

Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, signi� cant e� ort to � nd a suitable replacement will be made.

GROUP DISCOUNT PROGRAMS*Offers may not be combined. Early Bird rates do not apply. To find out more on how

you can take advantage of these group discounts, call 866-207-6528.*

Save 25%For every three simultaneous registrations from your company, you will receive a

fourth complimentary registration to the program (must register four at one time).

Save 15% Can only send three? You can still save 15% off of each registration.

REGISTRATION INFORMATION

Ways to Registerwww.exlevents.com/competition

[email protected]

866-207-6528

ExL Events, Inc.494 8th Avenue, Fourth FloorNew York, NY 10001

888-221-6750

Life Science Competition Congress

November 16-17, 2015 | Westin Governor Morris | Morristown, NJ

Enhance Competitive and Business Intelligence PlatformsWhile Increasing Insight and Learning Strategies to Win in the Marketplace

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Conference Code: C498 Yes! Register me for the conference!

Ways to Registerwww.exlevents.com/competition

[email protected]

866-207-6528

ExL Events, Inc.494 8th Avenue, Fourth FloorNew York, NY 10001

888-221-6750


Spotlight Faculty Members: Co-Chairs

Jeff Pelaccio, Director, Sales and Marketing,ARATANA THERAPEUTICS


Stan Bernard, M.D., MBA, President, BERNARD ASSOCIATES, LLC



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