life stage /lifestyle portable audiences · shopping, crm purchase and loyalty program information,...

Dem

ographicHobbies & Interests

ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive

Life Stage /Lifestyle

1

Activate impactful, people-based audiences anywhere

Portable Audiences

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


2

You can learn a lot about people based on where they go and what they do in the physical world. For example, by knowing the places people frequent, you can uncover their hobbies, interests, lifestyles, shopping habits, preferences and more. NinthDecimal audiences offer marketers the opportunity to capitalize on this valuable, location-based intelligence to enhance consumer insights, campaign planning, and targeting via:

• Engaging creative including video, rich media, and native advertising • Multiple media channels (mobile, desktop, TV, Out-of-Home, and more) • NinthDecimal Managed Service Media and Programmatic activation

This guide provides a complete list of the always-on NinthDecimal audiences available for you to activate today, across these key categories:

Demographics

Life Stage/Lifestyle

Hobbies & Interests

Shopping

Food & Dining

Automotive

Travel & Hospitality

Financial Services

Healthcare

Sports & Entertainment

In addition to our standard location-based audiences, we offer thousands of 3rd-party data segments and 1st-party data activation services for marketers to create custom audiences. Leverage combined audiences to target based on instore and online shopping, CRM purchase and loyalty program information, past marketing inter-actions, and other online and offline-data-derived attributes. All standard and custom audiences are available for direct activation on NinthDecimal Media and via major DSPs, DMPs, and publisher platforms.

Telecomm/Internet Providers

Health & Fitness

Seasonal/Holiday

B2B (SMBs)

Consumer Journey Segments

Custom Audiences

Portable Audiences

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Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


3

Adults aged 18 - 24

Adults aged 25 - 34

Adults aged 35 - 44

Adults aged 45 - 54

Adults aged 55 - 64

Adults older than 65

African American

Asian American

Asian Indian

Filipino

Hispanics

Japanese

Female

Male

Households with income between $0 - $50K

Households with income between $100K - $150K


Households with income higher than $250K


DEMOGRAPHICS

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


4

LIFE STAGE/LIFESTYLENew Movers

Real Estate

Financial Elite

Flourishing Families

Parent of School-Aged Kid

Financial Advisors

Insurance Brokers

Restauranteurs

Small Business Owners SMB

Health Care Employees

*Construction Workers

*Law Enforcement Professionals

*Lawyers

*Retail Professionals

*Restaurant Workers

*Lower-Level Teachers

*Technology Professionals

*Banking Professionals

Teachers

College Students

Verified LDA Compliant

Pet Owners

Church Goers

Health Enthusiasts

Fashion Conscious Females

They packed up their lives and are starting a new phase in a new place. Let’s hope they had help carrying all those boxes.

Adults who have been recently seen at a Real Estate office.

Adults who live in affluent areas in the US and have an average annual income $100K and higher.

Having established a foundation to build on, these families are on the up and up and growing.

For these parents it is a non-stop life of dropping their kids off, carpooling to after-school sports, and encouraging hobbies.

Adults recently seen at financial institutions in financial districts, nationally.

Adults recently seen at insurance institutions nationally.

Restaurant owners striving to create the best dining experience for their guests. Pull up a chair!

Small business entrepreneurs have big dreams, and all of them rest on giving their customer the best shopping experience possible.

They’ve got thick skin and an elastic heart. The hospital or doctor’s office healthcare worker is an empath who wants to help.

Adults who work in the construction industry.

These adults serve the community by enforcing the law.

These adults work in a lawyers office.

Adults who work in the retail industry.

Adults who work in the restaurant industry.

These adults have been seen consistently working in an elementary or high school.

These adults work for companies such as Google, Apple, IBM, etc.

Adults who work in the banking industry.

Teachers working at Public Schools, Private Schools, Charter Schools, Pre-school, K- 12, Colleges and Community Schools for Adults.

This group has the drive and the ability to seek a higher degree after their state mandated education.

Legal drinking age.

For all their furry, feathered, scaly, or slippery animal sidekicks, these pet parents recently went to a pet store, Vet, Animal Clinic or Pet Hotel.

Adults who were recently seen at Christian places of worship.

From pumping iron to cycling for their soul, these guys love to get that heart rate up and opt to shop at health food and nutrition stores.

Wanting to stay a step ahead of the mainstream clothing trends is what attracts these ladies to national clothing retail chains such as Abercrombie and Fitch, BCBG, Lucky, Anny Taylor, & department stores to get that perfect look, from head to toe.

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entB2B

(Small Businesses)

Autom

otiveLife Stage /Lifestyle

Health &

Beauty

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


5

DIYers

Golf Enthusiasts

Outdoor Enthusiasts

Sports Enthusiasts

Tech Enthusiasts

Entertainment Enthusiasts

Gamers and Comic Readers

Gamblers

National Park Explorers

Neighborhood Parks Goers

Skiiers

Why buy it when it can be built? A true craftsperson welcomes the challenge of fabricating a creation from a myriad of materials without professional help, is seen at hardware stores & chains and enjoys working on projects such as: home improvement, home repair, kitchen remodeling.

These folks enjoy spending their days on the green reducing their handicap and perfecting their putt.

Nature is calling these adults who love to spend time outdoors in parks, forests, ski resorts, and outdoor retail stores.

These people like to keep it moving by spending time at youth sports, YMCAs, gyms, or swim, tennis, gun, fitness, or health clubs.

This group has their pulse on the edge of new gadgets and wants them in their hands and homes.

Live music, theater, and events is what drives these individuals form the comfort of their couch.

These guys get it, be it checking into the world of avatars or superheros at comic book stores, gaming-related locations (i.e. GameStop stores).

The casino goer has a gambling heart and prays for luck to be on their side.

Adults who have been seen spending time a National Park.

Adults who have been seen visiting the local park in their neighborhood.

These adults have recently been seen hitting the slopes at a ski resort.

HOBBIES & INTERESTS

Dem

ographicShopping

Food & D

iningTravel &

Hospitality

Telecomm

&

Internet ProvidersSeasonal /H

olidayFinancial Services

Healthcare

Sports &

Entertainment

Health &

BeautyB2B

(Small Businesses)

Autom


Hobbies & Interests

5

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


6

Children’s Retailers

GeneralBigBox Shoppers

Convenience Store Shoppers

Cost Conscious Shoppers

Department Store Shpprs.

Green Consumers

Luxury Goods Shoppers

National Clothing Retail

Chain Shoppers

New or Expectant Mother Shoppers

Mall visitors

This person knows there is a deal when buying general goods in bulk or from big box retailers such as Costco, Walmart, Target, BJ’s etc.

Grabbing one item or stockpiling, it’s all about getting it now for those who drop into stores such as Walgreens, CVS, Rite Aid, Duane Reader.

Understanding that a good deal may require some hunting, these savvy shoppers are up for the challenge of scoring a bargain on a budget at off-price stores such as Dollar Stores, Ross, Marshalls.

Whether browsing for home decor, suits, gowns, or patio furniture, these shoppers know where to go for all dry goods at department stores such as Macy’s, Nordstrom, Kohl’s, etc.

These individuals seek out eco-friendly products and consciously try to purchase food that supports local growers.

Some shop for the brand, others for the quality of the product; these high-rollers don’t mind dropping a pretty penny for the goods to make them look great; Recently seen at Neiman Marcus, Barneys New York, Shreve & Co, Hermes, Wilkes Bashford, Bulgari etc.

Buying off the rack allows these shoppers to pop into major clothing carriers to add to their wardrobe from clothing retail chains BCBG, Chicos, Burlington Fac, J. Crew.

Lucky, Anne Taylor etc and dept. stores (Nordstrom, Macy’s, Bloomingdales).

The list of motherly responsibilities is endless. These women were seen at stores that cater to new and expectant mothers such as Pottery Barn, Toys “R” Us, Babies “R” Us, Pea in the Pod, etc.

These adults have recently been seen shopping at a mall.

Arts & Crafts

Books

Hobby Lobby

Jo-Ann Fabrics

Barnes & Noble Bookstores

SHOPPING

Dem

ographicFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive

Life Stage /LifestyleHobbies & Interests

Shopping

Babies “R” Us

Toys “R” Us

Children Stores Retailers

Disney Store

Gap Kids

Michaels

Design and Photography Accessories

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


7

Big Box Retailers

Discount Stores

Clothing & AccessoriesMacy’s

Nordstrom

Kohl’s

Sears

JC Penney

Banana Republic Outlet

Gap

H&M

Dem

ographicFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


Shopping

SHOPPING CONTINUEDOld Navy

Zara

Top Shop

Uniqlo

Jewlery Stores

Burlington Coat Factory

DSW

Famous Footwear

Payless

Shoe Carnival

Aldo

Clarks

Journeys

Victoria’s Secret

Dillard’s

Grocery & Convenience Stores

Dollar General

Rack Room

Ross Department Store

Big Lots

BJ’s

Costco

Grocery Store

Albertsons

Arco

Food Lion

Giant

Harris Teeter

Jewel-Osco

Kroger Grocery Chains

Lucky Supermarkets

Dollar Tree

Family Dollar

Marshalls

TJ Maxx

Kmart

Sam’s Club

Target

Walmart

Meijer

Publix

Ralph’s

Safeway

Stop & Shop

Vons

Trader Joe’s

Whole Foods Market

Wawa

7-Eleven

Casey’s General Store

Cumberland Farms

Turkey Hill Stores

Coffee, Juice, & Tea Shops

The Vitamin Shoppe

Liquor Stores

Hardware StoresAce Hardware

Home Depot

Lowes

True Value Hardware

Repair Shops

Sporting GoodsDick’s Sporting Goods Bike Shops

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


8

Dem

ographicFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


Shopping

Apple Store

Best Buy Shopper

Microsoft Shopper

Cell Phones

AT&T Store Visitor

AT&T Subscriber

Consumer Electronics

SHOPPING CONTINUEDSprint Store Visitor

Sprint Subscriber

T-Mobile Store Visitor

T-Mobile Subscriber

Verizon Store Visitor

Verizon Subscriber

Phone Shopper Currently Android Consumer

Phone Shopper Currently IOS Consumer

Phone Shopper

Appliances

Game Stop

Office Supplies & Business Services

Boutiques

Other

Home FurnishingsCrate & Barrel

FrontRoom Furnishings

Harry and David

Pier One

Pottery Barn

Pottery Barn Kids

Pottery Barn Teens

Restoration Hardware

Sur La Table

Bed Bath Beyond

Ikea Shopper

Williams-Sonoma

Home Goods

BJ’s

Big Lots

Bath & Body Works

Office Supply Stores

Office Depot

OfficeMax Inc

Staples

FedEx Office

The UPS Store

Shipping Centers

Bridal shops Vintage shops

Laundromats

Marijuana Dispensaries

Public Storage

U-Haul Storage

Eyewear

Gift Shops

Party City

Video Stores

Family Video

Redbox

Distilleries

Pet StoresPetco PetSmart

PharmaciesCVS Pharmacy Walgreens/Duane Reader Walgreens Rite Aid

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


9

GeneralCasual Diners

Coffee Enthusiasts

Fast Food Diners

Fine Diners

Foodies

Local coffee shop

Delis/Bodegas

American Retaurants

Not wanting to worry about which fork to eat with, these diners enjoy grabbing a bite in a restaurant with a laid-back atmosphere.

Whether ordering an Americano or a triple no-whip, half-cap, give these people who were recently seen at Coffee Shops such as Starbucks, Peet’s coffee what they want: caffeine!

These on-the-go individuals are on a time crunch are in need of a quick burger or chicken sandwich.

Elbows off the table for these diners, they appreciate the experience of high-brow restaurant service and ambiance, seen dining national chains such as Ruth Chris Steak House, The Melting Pot, Chart House.

Following their palates from one boutique eatery to the next, the foodie ventures to fine dining, natural food stores, and home furnishing stores such as Crate and Barrel, Williams Sonoma.

Adults seen at local coffee shops, usually privately owned.

Adults recently seen visiting a local deli or corner store.

Adults who have been seen at America-style restaurants.

FOOD & DINING

Dem

ographicTravel &

Hospitality

Telecomm

&



Healthcare

Sports &

Entertainment

Health &

BeautyB2B

(Small Businesses)

Autom


Hobbies & InterestsShopping

Food & D

ining

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


10

Dem

ographicTravel &

Hospitality

Telecomm

&



Healthcare

Sports &

Entertainment

Health &

BeautyB2B

(Small Businesses)

Autom



Food & D

ining

QSR & Fast FoodDunkin’ Donuts

Peet’s

Starbucks

Arby’s

Baskin Robbins

Boston Market

Burger King

Carl’s Jr.

Chick-fil-A

Chipotle

Cold Stone Creamery

Diary Queen

Domino’s Pizza

In-N-Out Burger

Jack In the Box

KFC

Little Ceasars

Long John Silver’s

McDonald’s

Panera Bread

Papa John’s

Pizza Hut

Popeyes

Quiznos

Sonic

Subway

Taco Bell

Wendy’s

White Castle

Firehouse Subs

Jersey Mike’s Subs

Jimmy John’s

Carvel Ice Cream

FOOD & DINING CONTINUED

SpecialtiesBakeries

Dessert Shops

Healthy

Pizza Places

Pubs

Sandwich Shops

Steakhouses

Wine Shops

Wineries

CuisinesAsian

Eastern European

French

Greek

Italian

Latin American & Carribbean

Mediterranean

Mexican

Middle Eastern

Spanish

Casual DiningDenny’s Restaurant

IHOP

Hard Rock Cafe

PF Chang’s

Au Bon Pain

Applebee’s

Bob Evans Restuarants

Buffalo Wild Wings

Chili’s Grill & Bar

Cracker Barrel

Golden Corral

Red Lobster

Red Robin Gourmet Burgers

Ruby Tuesday

T.G.I. Friday’s

The Cheesecake Factory

Carraba’s

Olive Garden

Qdoba

Chuck E. Cheese’s

Longhorn Steakhouse

Outback Steakhouse

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


11

General

Dealerships

Gas Stations

Auto Shops

Auto Intenders

Used Cars

Auto Shops

Gas Stations

Acura

Audi

Bentley

BMW

Buick

Cadillac

Chevrolet

Chrysler

Dodge

Ferrari

Fiat-Abarth

76 Gas Stations

ARCO

Citgo

Conoco

Marathon Oil

Mobil

Murphy USA

Advance Auto Parts

O’Reilly Auto

Adults who recently visited car dealerships.

In-market auto shoppers who have recently visited a used car dealership.

Adults recently seen at an auto body shop.

Adults recently seen at a gas station.

AUTOMOTIVE

Dem

ographicTravel &

Hospitality

Telecomm

&



Healthcare

Sports &

Entertainment

Health &

BeautyB2B

(Small Businesses)


ShoppingFood &

Dining

Autom

otive

Ford

GMC

Honda

Hyundai

Infiniti

Jaguar

Jeep

Kia

Land Rover

Lexus

Lincoln

Phillips 66

Racetrac

Sunoco

Valero

BP

Chevron

ExxonMobil

Pep Boys Auto

Valvoline Instant Oil Change

Mazda

Mercedes Benz

Mini

Nissan

Porsche

Scion

Subaru

Tesla

Toyota

Volkswagen

Volvo

Pilot Travel Centers

Sheetz

Shell

Speedway

Texaco

Kum & Go

Kwik Trip

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


12

TRAVEL & HOSPITALITY General

Business Traveler

Las Vegas Tourists

Leisure Traveler

Airport Visitors

Travel Hotel Chain

Travel Hotel Non-Chain

Luxury Hotel

Midscale Hotel

Upscale Hotel

This business traveler is seen out of their home market during working days and goes where the work is. Let’s hope the hotel has a pool!

A playground for adults, the people visiting Las Vegas want to cut loose and have some fun.

They roam because they want to. Very little can keep these wanderlusters home on weekends and holidays.

Airport car rental visitors.

A home away from home, those staying in a branded hotel know when to expect of the place they are laying their head at hotel chains such as Marriott, La Quinta, Embassy Suites, Wyndham etc.

Traveling off the beaten path, or wanting to try out some different digs, this nomad is willing to be a bit more adventurous when choosing where to temporarily hang their hat and stays at non-chain hotels such as Aston Hotels & Resorts, Bay Bridge Inn, California Hotel, The Milford, Ameritania Hotel, Mayfair etc.

Adults who have been seen at a Luxury Hotel.

Adults who have been seen staying at a Midscale Hotel.

Adults who have been seen at an Upscale Hotel.

Amusement ParksDisneyland

Magic Kingdom

Seaworld

Six Flags

Universal Studios

Dem

ographicTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)Life Stage /Lifestyle


Food & D

iningA

utomotive

Travel & H

ospitality

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


13

HotelsEconomy Hotel

Americas Best Value Inn

Candlewood Suites

Days Inn

Econo Lodge

InTown Suites

Knights Inn

La Quinta Inn Suites

Microtel Inn & Suites by Wyndham

Motel 6

Rodeway Inn

Super 8 Motel

Travelodge

Four Seasons Hotels and Resorts

Hyatt Regency

JW Marriott

Loews Hotels

Ritz-Carlton

W Hotels

Baymont Inn & Suites

Best Western Plus

Fairfield Inn & Suites by Mariott

Holiday Inn Express

Howard Johnson

Quality Inn

Ramada

Sleep Inn

TownePlace Suites

Wingate by Wyndham

Clarion Hotel

Crowne Plaza

DoubleTree

Embassy Suites

Hilton

Hilton Garden Inn

Homewood Suites

Hyatt Place

Marriott

Radisson

Renaissance

Sheraton

Westin

Wyndham Hotels & Resorts

TRAVEL & HOSPITALITY CONTINUED

Car RentalAlamo Car Renters

Dollar Car Renters

Enterprise Car Renters

Hertz Car Renters

National Car Renters

Thrifty Car Renters

Avis Car Rental

Budget Car Rental

Dem

ographicTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm



Food & D

iningA

utomotive

Travel & H

ospitality

13

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


14

Bank of America

Citizens Bank

Wells Fargo Chase Bank & ATM

Citgo (BVK)

FINANCIAL SERVICESCitibank

PNC Bank

Regions Bank

TD Bank

U.S. Bank

H&R Block

Dentist Offices

HEALTHCAREDoctors Offices Hospitals

Visitors to NBA Arenas

Visitors to University Arenas (NCAA)

Baseball Fans

Basketball Fans

AMC Theater Goers

Cinemark Theater Goers

Regal Theater Goers

Movie Goers

Watching from the sidelines at NBA Arenas this season, these fans hold their breath (but not their tongues) wishing for swishes, right down to the buzzer.

Adult basketball fans who were seen at University Arenas NCAA this season.

These individuals have been seen at a baseball field, either rooting for a little league team, or taking part in the action themselves.

These adults have been seen spending time taking part in a local pick-up game, or enjoying being a spectator.

These adults have been seen at one of the 600+ AMC theaters across the country.

Adults who have been seen at one of the 330+ Cinemark theaters.

Adults who have been seen at one of the 550+ Regal theaters.

Lights! Camera! Action! These individuals love catching the newest films on the silver screen.

SPORTS & ENTERTAINMENT

Dem

ographicTelecom

m &

Internet Providers

Seasonal /Holiday

Health &

BeautyB2B

(Small Businesses)


ShoppingFood &

Dining

Autom

otiveTravel &

Hospitality

Financial ServicesH

ealthcareSports &

Entertainm

ent

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


15

Internet Service Providers

Comcast

TELECOMM/INTERNET PROVIDERS

Gym member

Anytime Fitness

Crunch Fitness

Equinox

HEALTH & BEAUTYGold’s Gym

LA Fitness Member

Planet Fitness Member

Snap Fitness Member

Great Clips

Supercuts

Time Warner

Verizon

Dem

ographicSeasonal /H

olidayH

ealth & Beauty

B2B (Sm



Food & D

iningA

utomotive

Travel & H

ospitalityFinancial Services

Healthcare

Sports &

Entertainment

Telecomm

&

Internet Providers

15

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


16

Spring Gardeners

Tax Season

St. Patrick’s Day

Cinco De Mayo

Memorial Day Sales Shoppers

Farmers Market Shoppers

National Parks Visitors

Baseball Fans

July 4th

Back to School

Halloween

Thanksgiving Chefs

Black Friday Shoppers

Ski Resorts

Winter Sports Enthusiasts

Winter Travelers

Mothers Day

Fathers Day

Students on Spring Break

Family on Spring Break

Recent Grads

Beach Lovers

Lent

Valentines Day

New Years Eve

NCAA March Madness Basketball Fans

People who visit plant nurseries, gardening centers and other plant & garden-related retailers.

Adults who visited an H&R Block or other tax preraration business location leading up to April 14th.

Adults seen celebrating Saint Patrick’s Day at their local pub on March 17th.

Adults seen at a Mexican restaurant and/or bar on the 5th of May.

People seen shopping at big box retailers, home improvement stores, etc. during Memorial Day Weekend.

People who frequent farmers markets during the summer months.

People who took a trip to one of the many beautiful National Parks in our country during the summer months.

People seen enjoying America’s favorite pastime at a MLB stadium during the summer months.

People seen gathering supplies from Home Depot, Walmart, grocery stores like Whole Foods, and party supplies stores in the days leading up to July 4th.

People who are parents of school-aged children and visited office supplies and clothing stores during the first week of September.

People who visited a Party City or other costume/party-related stores in the weeks leading up to Halloween.

People who visited a grocery store the day before the food-centric holiday.

People who visited big box retailers such as, Best Buy, Target, Walmart, and other clothing stores in the early moring hours of Black Friday.

People who took a trip to a ski resort or other ski area during the winter months.

Preparing for their favorite winter sport, these adults were seen at a sporting supplies store during the winter months.

These adults were spotted at an airport between December and February, likely taking a winter vacation to escape the cold.

Showing love to the special mother in their lives, these adults were seen at a florist or hallmark store on Mother’s day.

People who shopped at hardware stores, big box retailers, etc. the day before Father’s day, or were seen at a restaurant on June 18th, 2017.

College-aged students and parents who visited popular beach destinations and other prime vacation spots during spring break period.

Adults with school children K-12 who are on Spring break.

These students are just hit a milestone by graduating from college and are now preparing for the real world.

People who visited the beach at least twice a month during the Summertime.

People who are seen regularly visiting Catholic churches and likely observe Lent.

People who visited candy stores, gift shops, Hallmark card stores, and other retail locations in the days leading up to Februray 14th.

These people were seen ringing in the new year at bars, clubs or other public venues such as Times Square.

What did march say to the madness? What’s with all the bracket! These basketball fans were seen at University Arenas NCAA during March Madness basketball tournament.

SEASONAL/HOLIDAY

Dem

ographicB2B

(Small Businesses)


ShoppingFood &

Dining

Autom

otiveTravel &

Hospitality

Financial ServicesH

ealthcareSports &

Entertainm

entTelecom

m &

Internet Providers

Health &

FitnessSeasonal /Beauty

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


17

Alabama Businesses

Alaska Businesses

Arizona Businesses

Arkansas Businesses

California Businesses

Colorado Businesses

Connecticut Businesses

Delaware Businesses

District of Columbia Businesses

Florida Businesses

Georgia Businesses

Hawaii Businesses

Idaho Businesses

Illinois Businesses

Indiana Businesses

Iowa Businesses

Kansas Businesses

Kentucky Businesses

Louisiana Businesses

Maine Businesses

Maryland Businesses

Massachusetts Businesses

Michigan Businesses

Minnesota Businesses

Mississippi Businesses

Missouri Businesses

Montana Businesses

Nebraska Businesses

Nevada Businesses

New Hampshire Businesses

New Jersey Businesses

B2B (SMALL BUSINESSES)New Mexico Businesses

New York Businesses

North Carolina Businesses

North Dakota Businesses

Ohio Businesses

Oklahoma Businesses

Oregon Businesses

Pennsylvania Businesses

Rhode Island Businesses

South Carolina Businesses

South Dakota Businesses

Tennessee Businesses

Texas Businesses

Utah Businesses

Vermont Businesses

Virginia Businesses

Washington Businesses

West Virginia Businesses

Wisconsin Businesses

Wyoming Businesses

Agriculture

Business/Professional Services

Construction

Communication

Financial Services

Government

Healthcare Services

Manufacturing

Mining

Non-Profit Services

Personal Services

Dem

ographicLife Stage /Lifestyle


Food & D

iningA

utomotive

Travel & H

ospitalityFinancial Services

Healthcare

Sports &

Entertainment

Telecomm

&

Internet ProvidersH

ealth & Beauty

Seasonal /Holiday

B2B (Sm

all Businesses)

Retail

Social Services

Transportation

Wholesale

Travel Services

SOHO

Miscellaneous

Miscellaneous Personal Services

$0 in Sales Revenue

$250,001 in Sales Revenue

$500,001 in Sales Revenue

$1,000,001 in Sales Revenue

$3,000,001 in Sales Revenue

$10,000,001+ Sales Revenue

Less than 2 Employees

2 Employees

5 Employees

10 Employees

50 Employees

Greater than 100 Employees

Less than 2 Years in Business

2 Years in Business

6 Years in Business

More than 10 Years in Business

Owner Employment Title

Executive Employment Title

Professional/Medical Employment Title

President Employment Title

Chairman Employment Title

Chief Executive Level Employment Title

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


18

Baby Diaper Shoppers

Baby Gear Shoppers

Baby Nursing Gear Shoppers

Beauty Mavens

Bedding Shoppers

College Millennials

Computer & Software Shoppers

Cosmetics Shoppers

Do It Yourselfers DIY

Early Tech Adopters

Electronics Shoppers

Expecting Parents

Fitness Buffs

Gamers

Hair Care Shoppers

Health & Beauty Shoppers

Home & Garden Shoppers

Home Appliance Shoppers

These consumers actively shop online for diapers and diapering and visit physical stores that cater to new and expectant mothers, such as Pottery Barn, Toys “R” Us, Babies “R” Us, Pea in the Pod, etc.

These consumers actively shop for baby and kids products Online and at physical stores such as Pottery Barn, Toys “R” Us, Babies “R” Us, Pea in the Pod, etc.

These consumers actively shop online for nursing and feeding and visit physical stores that cater to new and expectant mothers, such as Pottery Barn, Toys “R” Us, Babies “R” Us, Pea in the Pod, etc.

This audience contains individuals that are Beauty Mavens, as defined by their consistent shopping behavior for beauty products such as cosmetics, hair care, skin care, perfume, and beauty tools.

These consumers actively shop online for bedding and have recently visited a physical Bed Bath and Beyond location.

These are individuals seeking higher-level education, college degrees and courses, as defined by their age and active presence on university and college campuses.

These consumers actively shop online for computers and software, and have recently visited physical locations such as Best Buy and Staples.

These consumers actively shop online for cosmetics products and visit physical stores like Sephora, Ulta, and Sally Beauty Supply.

These handy individuals consistently shop for home improvement, home repair, and kitchen remodeling products Online and at hardware stores like Home Depot, Lowes, Ace Hardware, Sears, etc.

This audience contains individuals that are Early Tech Adopters, defined by being at the front of the pack with new technology purchases and influencers in their circles. The products and brands they shop for, demographics, and declared persona data drive membership in this segment.

These consumers actively shop online for general electronics products, and have recently visited physical locations such as Best Buy and Staples.

These individuals are either expecting a baby or likely to be expecting a baby, as defined by declared data, online shopping for maternity clothing and baby products, and visits to physical stores like Pottery Barn, Toys “R” Us, Babies “R” Us, Pea in the Pod, etc.

These health enthusiasts include people who visit the gym and consistently shop for fitness equipment, activewear, yoga gear, vitamins, and nutritional supplements online and in the physical world.

These individuals consistently shop for comic books and video game products online and physically visit gaming-related stores like GameStop.

These consumers are actively shopping online and visiting physical stores that sell hair care products.

These consumers seek out the latest beauty trend by actively shopping online for health and beauty products and visiting physical stores like Sephora, Ulta, and Sally Beauty supply.

These consumers actively shop online for home and garden products, and have been seen at home improvement locations such as Home Depot, Lowes, and Bed, Bath and Beyond.

These consumers actively shop for home appliances online and in the physical world.

CONSUMER JOURNEY SEGMENTS Leverage combined online and offline data to drill down to the specific categories, brands and products consumers shop.

18

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


19

Home Decor Shoppers

Home Decorators

Home Furniture Shoppers

Home Improvement Hardware Shoppers

Home Lighting Shoppers

Household CEO

Jewelry & Watches Shoppers

Kitchen Appliances & Utensils Shoppers

Large Home Appliance Shprs

Men’s Accessories Shoppers

Men’s Activewear Shoppers

Men’s Jeans Shoppers

Men’s Outerwear Shoppers

Men’s Pants Shoppers

Men’s Retail Shoppers

Men’s Shirts and Sweaters Shoppers

Men’s Shoes Shoppers

Men’s Suits and Blazers Shoppers

Men’s Swimwear Shoppers

Men’s Wallet Shoppers

Musical Instrument Shprs

Nature Lovers

New Home Buyers

These consumers actively shop online for home decor, and recently visited physical Pier One location.

These homemakers consistently shop online for furniture, home decor, curtains and drapes, rugs, bedding sets, table linens, etc. and have recently visited stores like Pier One and Ikea.

These consumers actively shop online for furniture, and recently visited physical Pier One location.

These consumers actively shop online for home improvement products, and recently visited physical Home Depot location.

These consumers actively shop online for home lighting, and recently visited a physical Home Depot location.

These household heads are leaders of their families, as defined by their consistent shopping behavior for baby and kid’s items, products for the kitchen and home, and items for pets.

These consumers actively shop online for jewelry and watches and have physically visited jewelry stores.

These consumers actively shop online for cooking, baking, and kitchen utensils, and have recently visited a physical Williams-Sonoma location.

These consumers actively shop for large home appliances Online and in the physical world.

These consumers actively shop online for Men’s accessories, and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom, Topshop, etc.

These consumers actively shop online for Men’s activewear, and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom, Topshop, etc.

These consumers actively shop online for Men’s activewear, and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom, Topshop, etc.

These consumers actively shop online for Men’s outerwear, jackets, and coats, and have been seen at physical locations of major clothing retailers, such as Zara, Nordstroms, Topshop, etc.

These consumers actively shop online for Men’s pants and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom’s, Topshop, etc.

These consumers actively shop online for Men’s clothing and accessories, and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom’s, Topshop, etc.

These consumers actively shop online for Men’s shirts and sweaters and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom’s, Topshop, etc.

These consumers actively shop online for Men’s shoes and have been seen at physical locations of major shoe retailers, such as DSW and Footlocker.

These consumers actively shop online for Men’s suits, sportcoats, and blazers, and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom, Topshop, etc.

These consumers actively shop online for Men’s swimwear and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom, Topshop, etc.

These consumers actively shop online for Men’s wallets and have been seen at physical locations of major clothing retailers, such as Zara, Nordstrom, Topshop, etc.

These consumers actively shop online for musical instruments and accessories, and physically visit Guitar Centers and other music-related locations.

These outdoorsmen/women love to spend time in parks, forests, ski resorts, and outdoor retail stores.

These individuals are either buying or looking for a new home, as defined by declared data, online shopping habits and physical visits to real estate agencies such as Century 21 and Re/max.

CONSUMER JOURNEY SEGMENTS CONTINUED

19

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


20

New Home Movers

Office Supplies & Furniture Shoppers

Parents of ElementrySchoolers

Parents of Pre-Schoolers

Parents of Teenagers

Perfume & Cologne Shprs

Pet Lovers

Pet Supplies Shoppers

Skin Care Shoppers

Small Business Owners

Small Home Appliance Shprs

Sports Equipment & Outdoor Gear Shoppers

Tech Junkies

Video Game Shoppers

Vitamins & Nutrition Shprs

Women’s Accessories Shprs

Women’s Activewear Shprs

Women’s Blouses & Shirts Shoppers

Women’s Clothing & Accessory Shoppers

Women’s Dress Shoppers

These adults have recently been seen at public storage locations, shopping online for moving supplies or looking at apartment and housing listing sites.

These consumers actively shop online for office supplies and office furniture, have recently been visited relevant physical locations such as Staples and Office Max.

These parents have gone through the baby and Pre-K stages and now have children ranging from 6-12 years old.

These parents have their hands full with pre-school aged children and have been seen shopping at places such as Toys “R” Us.

For these parents of teenagers, it’s a non-stop life of dropping their kids off, carpooling to after-school sports, and encouraging hobbies.

These consumers actively shop online for perfume and cologne and visit physical stores like Sephora, Ulta, and Sally Beauty Supply.

These pet owners consistently shop for toys, food, health items, and accessories for their animals online and in stores like PetSmart or Petco, and physically visit Vet clinics or pet hotels.

These consumers actively shop online for pet supplies and recently visited a pet store like PetSmart or Petco, Vet or Animal Clinic or Pet Hotel.

These consumers actively shop online for skin care products and visit physical stores like Sephora, Ulta, and Sally Beauty Supply.

Small business entrepreneurs have big dreams, and all of them rest on giving their customer the best shopping experience possible.

These consumers actively shop for small home appliances online and in the physical world.

These consumers actively shop online for sports equipment and outdoor gear, and have recently visited relevant physical locations, such as Sport Authority, Modell’s, and Dicks Sporting Goods.

These Tech addicts consistently shop online for computer and electronics products such as smartphones, tablets, TVs, speakers and headphones, digital cameras, etc. and physically visit stores like Best Buy, Staples and Brookstone.

These consumers actively shop online for video games, and physically visit gaming-related stores like GameStop.

These consumers actively shop online and in the physical world for vitamins and nutrition products.

These consumers actively shop for Women’s accessories Online and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop for Women’s activewear Online and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop for Women’s Blouses and Shirts and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop for Women’s clothing and accessories Online and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, JCrew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop for Women’s dresses and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).


20

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


21

Women’s Handbags & Totes Shoppers

Women’s Jeans Shoppers

Women’s Outerwear Shoppers

Women’s Pants Shoppers

Women’s Shoes Shoppers

Women’s Shorts & Skirts Shoppers

Women’s Suits & Blazers Shoppers

Women’s Sweater Shoppers

Women’s Swimwear Shoppers

Women’s Undergarment Shoppers

Bargain Hunters

Luxury Shoppers

These consumers actively shop for Women’s handbags and totes online and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop for Women’s jeans and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor etc and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop online for Women’s outerwear, jackets, and coats, and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop online for Women’s pants and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop online for Women’s shoes and have recently visited a physical store of a major shoe retailer such as DSW and Footlocker.

These consumers actively shop online for Women’s shorts and skirts and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, et.c and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop online for Womens’ suits and blazers and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop online for Women’s sweaters and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop online for Women’s swimwear and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers actively shop online for Women’s lingerie, bras, and panties, and visit physical stores of major retail chains like CBG, Chicos, Burlington Fac, J. Crew, Lucky, Anne Taylor, etc. and department stores (Nordstrom, Macy’s, Bloomingdales).

These consumers take advantage of coupons, comparison shopping sites and budget- focused stores online, and physically visit off-price retailers such as Dollar Stores, Ross, Marshalls, etc.

These consumers shop online for quality products from high fashion and luxury brands, and physically visit retail locations like Neiman Marcus, Barneys, Hermes, Bulgari, Shreve and Co., etc.


21

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


22

CREATIVE NOTE: LEAVE SECTION FOR CALL-TO-ACTION MESSAGE

22

CUSTOM AUDIENCES Don't see what you want? We can build it! Whether you're looking to build your own location-based audience or reach known customers using your own data, we can accommodate all your audience targeting needs. Simply work with your NinthDecimal representative and our client success team will propose the right data segments and targeting tactics to meet your unique marketing objectives and KPIs.

BUILD CUSTOM PROFILESTake advantage of our expert services and proprietary Location Graph technology to identify your own and competitors' shoppers, or layer custom-built segments to narrow in on niche audiences, activities over specific time periods, etc.

ACTIVATE CRM DATAFirst-party CRM data is powerful but not always immediately actionable. We offer multiple options for clients to map their customer data to online match keys in order to create and activate custom audiences for omnichannel marketing.

ADD 3RD-PARTY SEGMENTSLocation data is our bread and butter, but other forms of data are just as valuable for true people-based marketing. We offer thousands of 3rd-party data segments to combine insights and target based on a full view of the consumer.

Use cases:• Walmart shopper who hasn’t shopped at Targetin 30 days• Regular gym goer who does not shop organically

Use cases:• Luxury shoppers in high-income bracket• In-market auto intenders and dealership visitors • Pet owners that shop for animal care products

Use cases:• Suppress current customers for prospecting campaign• Target known customers that also visit competitors

Dem


ShoppingFood &

Dining

Travel & H

ospitalityTelecom

m &

Internet Providers

Seasonal /Holiday

Financial ServicesH

ealthcareSports &

Entertainm

entH

ealth & Beauty

B2B (Sm

all Businesses)A

utomotive


23

About NinthDecimalNinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’

physical world behavior. Fortune 500 companies and marquee brands, activate this customer intelligence through audience targeting,

measurement, insights and data licensing solutions. By filling the massive gap in understanding how consumers spend the majority

of their time, NinthDecimal provides marketers a comprehensive new model of the customer journey for impactful engagement.

Why Wait?Activate NinthDecimal Audiences today!

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415.821.8600

23

life stage /lifestyle portable audiences · shopping, crm purchase and loyalty program information,...

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