Life style Questionnaire

By Mark Rowland

Male56%

female44%

Male or Female When I did this survey i handed it out to people in the school building at that time. Although my target audience is aimed for men I don't want it to be primarily males who read it. Doing this would mean my magazine would have a smaller circulation and therefore less readers. With the surveys handed back, its easy to see that males took more notice in the magazine i was intending to make. With over half the people answering the sheet being male it shows that they were more interested in the magazine i was to make and this therefore shows that before even making the cover or inside pages i am aiming at the right audience.

Fast food67%

Home Cooking33%

What type of food do you normally eat?

On this question i asked what they prefer to eat. Using this information i can then tell if they are people who are always out and about and therefore eating convenient food, or people who are in at home and aren't in a rush to eat.Looking at the graph I can see that nearly ¾ of the people who took completed the questionnaire normally eat fast food. With my target audience in mind i can guess that most of them would be on the move and not able to cook proper meal to sit down and eat with. With this information i can make my magazine more inviting to read by having less text on the front cover and on the inside. Having the front cover looking as easy to read as possible will mean that passer bys who are walking past could be attracted to it because they know it wouldn't be a long read, and instead would just be a ratio of more pictures to text.Not only does this graph say that i need to make the magazine a quick and easy read but also says what adverts i could put in the magazine for my target audience. Using this information i could put fast food based adverts and offers in to attract even more customers.£1.00-£3.00 £3.00-£5.00 none More than £5.00

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How much money do you spend on food/drink a week?

Amount of money spend in a week

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yes 56%

no44%

Do you care about your look and what clothes you wear?

The reason for this question is to tell me what thoughts my target audience would have on fashion. Using this information i can put articles in that would have more fashion based pictures or text in. Not only could i choose better articles but it would also get information about what adverts to put in.The graph shows that over half of the people have a keen interest in fashion. With this information i can tell that the audience are up to date with fashion and presumably also willing to spend a reasonable amount of money fashion and maybe even other products of interest.Using these graphs i can put articles in that are to do with bands with a keen eye for fashion and are stylish band members.

yes56%

no44%

Do you keep up to date with all the latest gadgets?

Looking at this graph you can tell that over half of the answers for this question were answered yes. With this information i can tell that just like the fashion question earlier my target audience are likely to spend a fair amount of their disposable income on gadgets that have been released very recently. Using this information i can tell that they are interested in technology and with my magazine it would be a good idea to offer interactivity such as Facebook, Twitter doing this would entice more readers who are interested in technology. Not only would it offer interactivity but also expand the circulation of the magazines name as it would be crossing different media platforms.

£1.00-£3.00 £3.00-£5.00 none More than £5.000

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How much do you spend on entertainment a week?

Amount ofmoney spent

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On this graph it shows how when spending money on entertainment such as cinema or games etc they mostly spend £3.00 to £5.00. although that was the most popular choice of answer, the other answers were all the same popularity. With this information I can see that the people who answered the question were quite willing to spend money on entertainment. With this i can include adverts in my magazine which are for entertainment such as games or latest movie releases.

With this graph i can tell that all of my target audience go out and socialize. With this information i can instantly tell that a good article to have in my magazine and maybe even front cover would be a live performance and reviews or gigs and festivals. A good idea to attract readers using this information would be to have main articles or plugs. Having good reviews about certain performances will mean people will buy the magazine as they would be interested to know. Having plugs on the front cover offering the chance to win tickets to live shows would also increase readership as people would be interested in a chance to go out for free.

never once a week twice a week other (please state)0

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How often do you go out during the week?

Amount of times they go out in a week

The

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