your specialist partner for financing AV, IT and Collaboration solutions | vendors | distributors | systems integrators | end-users

making technology investments predictable and affordable

about Welcome to Lifecycle - we work in partnership with vendors, distributors, and systems integrators to optimise their sales potential and deliver

great customer value. Our flexible financing enables customers to procure products, projects and solutions as an affordable monthly

operating expense, rather than an upfront capital cost; benefiting from cashflow, tax relief and retained cash benefit for significant savings.

With over a decade of industry experience, we understand your business world and can help finance complete solutions incl. hardware,

software, professional-services, maintenance & support, SaaS & cloud, and managed-services. Rather than being limited as a single

funder, we manage multiple international tier-1 credit lines, enabling our underwriters to approve deals fast, across a wide range of credit

and solution profiles. We can help to finance deal sizes from thousands to millions in value; for corporates, SMEs, government, health, retail,

education and even start-ups!

We’re much more than just a finance house - as a virtual extension of your business we make financing solutions simple and easy, and can

provide training, sales tools and marketing collateral to help you demonstrate the benefits of financing and do better business.

“ Lifecycle provides specialist financing for AV, IT and Collaboration solutions ”

total solution financing

empowering sales channels

making solutions affordable

simple and easy to transact

fast-track underwriting services

bespoke financing facilities

deal values from 000’s to millions

fast pay-out on financed contracts

a virtual extension to your business

full white-label service program

international tier-1 credit lines

commercial financial services

vendors & distributors

“ customer order sizes are typically 32% higher when using finance ”

It doesn’t matter how good your product or services are, if your customers can’t afford to buy them.

Combining great products & services with ‘affordability’ is a winning combination and a great market differentiator.

Keeping your reseller credit lines open is essential to do more business. We pay up-front on financed solutions;

meaning no more waiting 30~120 days to get paid. Likewise we can help you enable your resellers to sell in solutions

above their exist credit limit, through our joint-supplier contracts - enabling you to get the deal done every time.

Reseller Certification Programs (RCPs) are a key strategy for vendors and distributors; enabling you to effectively

manage your channel and ensuring your resellers are fully trained, armed and able to sell your products effectively.

Typically RCPs require the reseller to invest in Not-for-Resale (NFR) demonstration systems for evaluation, customer

demonstration, solution centres, and to support technical training, etc. However this capital expense can often be

significant. So your RCP actually becomes a barrier to entry to new resellers or financially challenging for your

existing resellers to build their accreditation levels. This is counter-productive to your growth - not a good strategy!

Lifecycle helps vendors and distributors enable their resellers to procure NFR systems on a monthly or quarterly

payment plan, rather than as a capital expense. This approach means that resellers can easily invest in NFR systems,

build bigger and better demonstration facilities, achieve accreditation levels faster, and increase your overall sales

potential. With fixed, predictable monthly/quarterly payments, and our payment-deferral scheme, your reseller has

time to build their sales funnel and achieve revenue return on your solutions before starting repayment on their NFR

investment. Likewise, upgrading in line with your technology roadmap is easy and affordable.

For proactive vendors and distributors we offer the Lifecycle Alliance program - with fully white-labelled financial

operations supported and delivered by us, under your own brand. Lifecycle Alliance includes white-labelled phone/

email/video helpdesk and contractual documentation. Lifecycle Alliance helps you to deliver a seamless service

whilst building your brand’s profile and value to your sales channel and end user customers.

empower your sales channel to sell more solutions, faster, and remove like-for-like cost comparison

up-front pay-out helps to keep your reseller credit lines open to do more business with you

enable your resellers to sell above their credit limit with you, by using our joint-supplier contracts

accelerate your reseller’s accreditation by offering your demo systems as ‘pay-per-month’ plan

deliver white-labelled financial services to your sales channel with the Lifecycle Alliance program

remove the capital cost barriers to selling your products & services… making every solution ‘affordable’

Research 2012

systems integrators

“ the quality of your solution is irrelevant…, if it isn’t affordable ”

remove the capital cost barriers to selling… making every solution ‘affordable’

wrap up your entre solution and sell as a single, unified, monthly operating expense

include your hardware, software, services, maintenance & support, SaaS & cloud

align your customer’s payments with their operating budget for ROI and cost-neutrality

deliver customer value and savings through retained cash benefit and tax relief on their payments

provide your customers with solution life cycle choices: refresh, upgrade, return or purchase

engage with more customer stakeholders and build stronger customer relationships

enhance your relationship with your supply-chain with faster settlements on trade accounts

increase your commercial viability and project sizes by removing your credit-line restrictions

focus on your business and let us support you with comprehensive finance operations

no waiting to get paid; optimise your cashflow with up-front payment on financed contract values

Lifecycle is helping resellers and systems integrators redefine the way they do business - and present a clear differentiator to their competitors.

Selling your solutions with Lifecycle means that you can help your customer to effectively budget against the operating cost of your solution over its life cycle,

rather than its up-front capital value. This helps your customer to procure the solution they really need..., when they need it…, without having to compromise

on quality or specification. Their total cost of ownership becomes affordable, with tax relief and retained cash value delivering added savings and benefits.

We can help you to wrap-up your entire solution as a single, unified and predictable monthly payment, including: hardware, software, professional services,

maintenance & support, SaaS & cloud, and managed-services. Removing the capital cost barrier enables you to always make the best solution affordable.

Cashflow is the lifeblood of any successful business. Selling your solutions with Lifecycle means we can pay you up-front for the total financed contract value;

optimising your cash flow and enabling you to negotiate the best terms with your supply-chain. For extended or roll-out projects we can work with you and

your customer to create a stage-financing plan; releasing funds across your project delivery milestones, enabling you to keep you cash flow managed.

Our payment-deferral plans can help make the difference in closing a sale - you can deliver your solution and get paid today, but your customer doesn’t

have to start paying for 3+ months after handover. This approach enables customers to leverage future budget releases or gives time for them to align their

operating costs with any revenue or cost savings which they derive from implementing your solution.

Lifecycle makes it easy. We work as a virtual extension to your business - providing comprehensive finance operations support to help you grow.

“ claim 100% of payments against your annual corporation tax for extra savings ”

end-users

finance is subject to status and underwriting. tax and accounting practises may vary between customers and regions. terms and conditions apply.

get the solution you need, without compromising due to perceived capital budget restraint

combine your complete solution in to a single, unified, predictable monthly expense

align your technology investments with your on-going monthly operating budget

make your total cost of ownership predictable over the lifespan of the solution

don’t lock up your valuable working capital in depreciating assets on your balance sheet

retain your cash in hand for re-investing in your business to deliver greater returns

claim 100% of payments against your annual corporation tax for greater savings

choose from various end of contract options: refresh, upgrade, return or purchase

keep your technology current, without significant impact to your operating budget

don’t impact on your credit lines with your bank - leaving you free to do business

Investing in technology should be easy and stress free… and that’s where Lifecycle can make the difference!

Lifecycle helps customers to procure their technology investments as a predictable monthly or quarterly

expense, aligned to their operating budget. This makes the total cost of ownership predictable over the

solution lifespan and enables you to routinely upgrade in line with current technology; without significantly

impacting your budget. Rather than locking up your working capital in depreciating assets, you get the

solution you need now, and still retain your ‘cash in hand’ to re-invest in your business for greater returns.

Qualifying customers can also claim 100% of payments against their annual corporation tax - delivering

additional savings vs upfront cash purchases.

With Lifecycle, you don’t have to be a massive corporation to take advantage of our

financial services. We support technology financing for all sizes of business including SMEs and

even start-ups. We are also able to help you with financing solutions beyond core technology

investments; including office equipment & machinery, office fit-outs, vehicles, commercial

loans, commercial mortgages and cashflow finance.

We work with you and your suppliers to make the solutions you need affordable. So you can

invest in the solutions you need today to grow your business, without breaking the bank.

+44 844 5000 656 enquiry@lifecycle-sf.com www.lifecycle-sf.com Lifecycle Solution Finance LifecycleSF

we don’t just finance assets… , we finance solutions