1

JEN BRISELLI . SL RAO . KATY TSAI . BRIAN YEEDIAL 411 | GRADUATE STUDIO II | SPRING 2012

lifeScrollyour health in your hands

2

Cohn, J. Your healthcare system: A map in “The New Republic”. July 1, 2009, 24-25.

This is a map of the health care space, published in The New Republic in 2009. This is a problem, and the space we chose to design within.

3

Angela Chen

We begin with the story of Angela, a young woman who, like most of us, has encountered the confusing problem space that is health information.

4

As a young adult, Angela is newly independent and learning to navigate the world of health care. She struggles.

5

Problem:

The health care system is complicated and confusing. The world of health information is difficult to navigate.

Goal:

To design a way for young adults to better understand their own health information and develop a greater health literacy in the process.

6

Exploratory & Generative Research

We began with exploratory research that included competitve analysis, contextual inquiry, stakeholder mapping and interviews.

As we moved into ideation and generative phases, we continued user research through participatory design & ‘maketools’ sessions.

7

alone

powerless

too much jargon

confusion

contradictory info

dependence on others

Exploratory & Generative Research

8

UNMET NEEDS

simplified communication

clear information

empowerment &reassurance

Give people better access & more control over their personal health information.

9

Evaluative Research

We developed personas and experience journey maps, and tested storyboards with potential users to evaluate our designs.

10

DESIGN IMPLICATIONS

everything in one place

personalized information

connection with doctors & family

11

your health in your hands

12

your health in your hands

electronic devices

13

your health in your hands

self-input information

timeline

electronic medical records (EMR)

electronic devices

14

your health in your hands

self-input information

timeline

electronic medical records (EMR)

community and support groups

connections

electronic devices

15

your health in your hands

self-input information

timeline

electronic medical records (EMR)

community and support groups

businesses, gyms andpharmaceuticals

connections incentives

electronic devices

16

your health in your hands

self-input information

timeline

electronic medical records (EMR)

community and support groups

businesses, gyms andpharmaceuticals

insurance companies

connections incentives coverage

electronic devices

17

lifeScroll User Experience Video

18

19

The main page includes a customer profile and menus that expand to show personal and family information, as well as personalized insurance plan information.

20

The timeline visualizes health related events for an individual’s lifetime and can be expanded for a long-term view or magnified for a detail view.

21

Each timeline entry includes details of an individual’s EMR, including doctor’s instructions, patient and lab test data, and self-entered notes.

22

Because the system includes personalized insurance information, the user is able to search for in-network doctors, as well as make appointments or send messages.

23

24

When a patient visits the doctor, that information is recorded by the physician in a more streamlined manner and patient-facing information is pushed out to their timelines.

25

patients

businesses

healthcare providers

insurance companies

FREE ACCESS

Convenient, personalized way to access and manage their health information.

SUBSCRIPTION

Reduced admin costs and access to aggregated patient data.

FREE ACCESS

Reduced overhead, streamlinedpractice andcomprehensive quality care.

ADVERTISEMENTS

Access to customers in a more targeted way.

BUSINESS MODEL

26

COMPETITIVE ANALYSIS

EMR systems

visualized health info

individual insurance & doctor info

user-added content

searchable records

sync with other devices

sharingreduced

admin costs for insurers

better patient info for doctors

27

lifeScroll allows people to visualize their health history, access personalized medical information, and manage their healthcare in a comprehensive cloud-based system.

28

THANK YOU.

29

APPENDIX

The appendix includes key research artifacts and intermediate design artifacts that illustrate the process and were instrumental in the development of our final product.

• Q. What do you plan to address first as the new head of the primary care center?

• A. “The four major areas in which we’re looking to create redesign is around: enhancing team-

based care, population management for patients with chronic disease, management of patients

at high risk, and to improve patient engagement and empowerment.”

• Q. What role do patients themselves have to play?

• A. “Patients who are more involved in their care also have better outcomes. Part of what we’re

trying to do is use information technology, counseling, health educators, other resources, to

try to get patients as informed and engaged as they might be in their [own] care. Some of it

is doctor time, some of it is spending time with other members of the care team, some of it is

improving Web-based interfaces.”

Interview with Dr. Russell S. Phillips,

April 16, 2012, www.boston.com

“A Doctor’s Primary Concern”

Relevant Insights:

31

• Since perceived simplicity and ease of use are keys to user preference, a PHR home page

should avoid unnecessary visual complexity.

• Users should be able to add details about a health item immediately after entering its name.

• Medical information should be presented without technical jargon.

• Multiple methods of data entry and search (e.g., text entry field, A-Z list) should be supported.

• Most participants thought PHRs would be beneficial for tracking a chronic condition.

• Ability to store health information for family members was highly valued.

• Participants wanted to link PHR health information with their physician’s records.

• Google Health’s Drug Interactions feature was perceived as very helpful.

• Find a Doctor feature was valued, especially when limited to the participant’s insurance plan.

• Ability to share a personal PHR with family members and physicians was important for some

• Uploading information from a medical device to Microsoft HealthVault was considered useful.

“Usability Guidance for Improving the User Interface and Adoption of Online Personal Health Records”

(Usability study on Google Health and Microsoft HealthVault)Kirsten Peters, M.S., Michael Niebling, M.S., Cassandra Slimmer, B.S., Thomas Green, M.S., Jayson M. Webb, Ph.D., Robert Schumacher, Ph.D., User Centric, Inc., February 2009

Relevant Insights:

32

33

chronic illness

self-insured

many close friends

manage illness & live well

costs, access to information

COURTNEYJOHANSEN

Medical Situation

Insurance Situation

Social/Support Network

Goals

Barriers/Frustrations

Courtney lives with multiple sclerosis and is a self-employed personal chef. She pays for individual insurance and is highly motivated to manage her illness. She researches MS online, participates in a close knit support group and wishes she could keep all her information together.

34

ROB HEDGES

generally healthy

insured through employer, Heinz

spouse, Janet

maintain status-quo

apathy & avoidance

Rob relies on his wife Janet to remind him of appointments. He likes to play basketball on the weekends and is thankful for his employer-provided insurance, but he still hates keeping track of billing and medical records.

Medical Situation

Insurance Situation

Social/Support Network

Goals

Barriers/Frustrations

35

CUSTOMER JOURNEY MAP

TOUCH POINTS

Visit the doctor & view timeline

Begin logging

symptomsShare and learn

from others’ experiences

Access discounts for

treatment options

Determine if services or doctors are covered by insurance

Doctor’s Office Reflect Share Incentives SustainedEngagement

ENGAGEMENT

Find covered doctors or add dependents

Visit the doctor & view timeline

36

CUSTOMER JOURNEY MAP

TOUCHPOINTS

Visit the doctor & view timeline

Begin logging

symptomsShare and learn

from others’ experiences

Access discounts for

treatment options

Determine if services or doctors are covered by insurance

Doctor’s Office Reflect Share Incentives SustainedEngagement

Find covered doctors or add dependents

Visit the doctor & view timeline

ENGAGEMENT