lifestyle business opportunity conference “lifestyle” products why i sell ‘em... why you...
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Lifestyle Business Opportunity Conference
““Lifestyle” ProductsLifestyle” Products
Why I Sell ‘Em . . .Why I Sell ‘Em . . .
Why Why YouYou Should Be, Too! Should Be, Too!
Lifestyle Business Opportunity Conference
Who Am I? What’s My Company?Who Am I? What’s My Company?
Mel Toellner – Owner/PresidentMel Toellner – Owner/PresidentGold Crest DistributingGold Crest Distributing
Lifestyle Business Opportunity Conference
Gold Crest DistributingGold Crest DistributingWe Sell More We Sell More
““Bird Feeders Than Anyone In The World!”Bird Feeders Than Anyone In The World!”
2,000+ Accounts In All
50 States And Canada
Lifestyle Business Opportunity Conference
Inc. 500 2002 & 2003 2002 & 2003Gold Crest DistributingGold Crest Distributing
2002 2002 #165 Fastest Growing Private Company in America#165 Fastest Growing Private Company in America
2003 #2003 #287 Fastest Growing Private Company in America287 Fastest Growing Private Company in America
And . . .And . . .We’ve Grown Every Year Since Then!We’ve Grown Every Year Since Then!
Lifestyle Business Opportunity Conference
Key Accounts Include:Key Accounts Include:
• Land O’Lakes/Purina Mills Dealers Land O’Lakes/Purina Mills Dealers and Co-Ops and Co-Ops
• Franchised Wild Bird Nature ShopsFranchised Wild Bird Nature Shops– Wild Birds Unlimited 305+ StoresWild Birds Unlimited 305+ Stores– Wild Bird Centers 80+ StoresWild Bird Centers 80+ Stores
• Independent Backyard Nature Shops - Independent Backyard Nature Shops - Parks, Etc. 1,000+Parks, Etc. 1,000+
• Internet Stores 100+Internet Stores 100+
Lifestyle Business Opportunity Conference
Recent New Accounts:Recent New Accounts:
• 100+ Independent Pet Shops 100+ Independent Pet Shops (Dog & Cat)(Dog & Cat)
• Unique Gift ShopsUnique Gift Shops
• Pet-Oriented Web SitesPet-Oriented Web Sites
Lifestyle Business Opportunity Conference
Already in 2000 . . .Already in 2000 . . .
• I Could Offer Free T-Bone Dinners I Could Offer Free T-Bone Dinners and Get 40-60 Cattlemen to Attend and Get 40-60 Cattlemen to Attend a Meetinga Meeting
• Offer Donuts and Information and Offer Donuts and Information and Get 100-200 Folks to Attend a Get 100-200 Folks to Attend a Bluebird Seminar on Sunday Bluebird Seminar on Sunday AfternoonAfternoon
Lifestyle Business Opportunity Conference
Wild Bird FeedingWild Bird Feeding
It’s an even It’s an even BIGGERBIGGER opportunity than you thought! opportunity than you thought!
Lifestyle Business Opportunity Conference
$29 Billion Market *
Growing 11% per Year **
* U.S. Fish & Wildlife** National Gardening Association
Lifestyle Business Opportunity Conference
Wild Bird Feeding By The NumbersWild Bird Feeding By The Numbers
4040% of the U.S. population feeds, protects % of the U.S. population feeds, protects
and cares for wild birds – almost and cares for wild birds – almost 100 million 100 million
AmericansAmericans
4242% of U.S. households have bird feeders % of U.S. households have bird feeders
and/or bird houses in their yards and/or bird houses in their yards
2929 Billion dollars total backyard nature Billion dollars total backyard nature
category category
Geographic Analysis of the U.S. Market
Over 1/3 of people in every region feeds the birds
Pacific36(+5)
Mountain36(-7)
Plains43(+2)
West South Central39(+8)
Midwest44(-3)
East SouthCentral 43(+2)
SouthAtlantic41(+1)
Northeast45(+9)
New England43(-10)
SOURCE: A.C. Nielsen 2000
Lifestyle Business Opportunity Conference
Seasonal Wild Bird Food SalesSeasonal Wild Bird Food Sales
Percent of Sales
25.24
25.65
24.32
24.79
23 24 25 26
• “89% of people who feed birds feed them year round.”SOURCE: A.C. Nielsen
Lifestyle Business Opportunity Conference
“The 1990s have brought people back to earth, back to their homes and back to their yards. Concern for the land, air and wildlife have people reevaluating
what they spend their time and money doing. Providing food, water and shelter for birds in the garden is becoming a popular activity for many of
these concerned people.”
- NURSERY RETAILER MAGAZINE
Lifestyle Business Opportunity Conference
Feed and Feeders Alone are a Feed and Feeders Alone are a $3 Billion Dollar$3 Billion Dollar Opportunity Opportunity
““NearlyNearly as Big as as Big as Cat Food Business!”Cat Food Business!”
Lifestyle Business Opportunity Conference
What’s HOT!What’s HOT!Bird Feeders that Attract Specific Birds
Songbird Essentials Clingers Only
Songbird Cedar Woodpecker Feeder
Lifestyle Business Opportunity Conference
Combine With Seed Mixes ThatCombine With Seed Mixes ThatAttractAttract SpecificSpecific BirdsBirds
Chickadee ChoiceA Mix Chickadees Love!
Shell Free SelectLots of “Nuts” – Woodpeckers Love!
Lifestyle Business Opportunity Conference
Land O’Lakes Has A Land O’Lakes Has A GreatGreat Wild Bird Line-Up!Wild Bird Line-Up!
Buy It & Promote It!Buy It & Promote It!
Lifestyle Business Opportunity Conference
• Stock & Promote Products That Wal-Mart and Other Mass Merchants Do Not
Key:Key:
Lifestyle Business Opportunity Conference
Where Customers ShopWhere Customers Shop
SOURCE: National Gardening Survey, 2001
Grocery 6%
& LawnGarden
24%
FeedStores
9%
Other11%
DIY21%
MassMerchant
15%
Hardware14%
Lifestyle Business Opportunity Conference
Related Items Purchased By People Who Feed Birds Within One Year
SOURCE: Wild Bird Usage Study, Hull Research
36
29
27
25
22
0 20 40Bird
Fee
derBinocu
lars
Feed G
uidesBird
Bat
hsBird
House
s
Oth
er
Pro
du
ct
Pu
rch
as
ed
Wit
hin
a Y
ear
% Who Purchase
Lifestyle Business Opportunity Conference
Gifts, Books, Binoculars and OtherGifts, Books, Binoculars and Other
$26$26 Billion Dollars Billion Dollars
Lifestyle Business Opportunity Conference
Gifts Are A Gifts Are A HugeHuge Category! Category!
How Many Of Your Customers Have A Birthday?How Many Of Your Customers Have A Birthday?
Lifestyle Business Opportunity Conference
Make Your Business A Unique Gift Store Make Your Business A Unique Gift Store For . . .For . . .
BirthdaysHouse Warmings
AnniversariesChristmas
Even Weddings! (Music of the Spheres/Westminster Chimes)
Lifestyle Business Opportunity Conference
Our Our Fastest-Growing CategoriesFastest-Growing Categories in 2006: in 2006:
Gifts & Accessories for Dog & Cat Owners
Lifestyle Business Opportunity Conference
Our Our Fastest-Growing CategoriesFastest-Growing Categories in 2006: in 2006:
Gifts & Accessories for Horse Owners
Lifestyle Business Opportunity Conference
Our Our Fastest-Growing CategoriesFastest-Growing Categories in 2006: in 2006:
Gifts For John DeereTM Lovers
Lifestyle Business Opportunity Conference
Our Our Fastest-Growing CategoriesFastest-Growing Categories in 2006: in 2006:
Gifts For Whatever Their “Passion”
Folks Love Gifts Related To It . . .
Wild Bird Dogs & Cats Horses John Deere – Country Living Gardening, Etc.
Lifestyle Business Opportunity Conference
Today And In The Years Ahead . . .Today And In The Years Ahead . . .
The Passions We Discussed Will Grow The Passions We Discussed Will Grow While The Core Agricultural Base While The Core Agricultural Base Market You Serve Will Shrink . . .Market You Serve Will Shrink . . .
AND . . .AND . . .
Lifestyle Business Opportunity Conference
Consumers Will Allow You To Consumers Will Allow You To Make “Better Margins” and Make “Better Margins” and
Rapidly Grow Sales InRapidly Grow Sales In
Passion (Lifestyle) Related Passion (Lifestyle) Related Product LinesProduct Lines
Gold Crest Will Help You Capture Profit From Gold Crest Will Help You Capture Profit From These Lifestyle Opportunities:These Lifestyle Opportunities:
• Product Recommendation – We Will Make Product Recommendation – We Will Make Recommendations For Your Specific MarketRecommendations For Your Specific Market
• Free Displays With Very Low Product Free Displays With Very Low Product Purchase RequirementsPurchase Requirements
• Large Assortment, 7,000+ Items – We Break Large Assortment, 7,000+ Items – We Break Cases, No ExtraCases, No Extra
• Same Day Shipping – Less Tied Up In Same Day Shipping – Less Tied Up In InventoryInventory
• Sales Help With Free POP’s/Newsletter Sales Help With Free POP’s/Newsletter Program, Etc.Program, Etc.
888-985-2473888-985-2473OrOr
Sign Up Today For Free CatalogsSign Up Today For Free CatalogsAndAnd
On-Line Shipping ApprovalOn-Line Shipping Approval
Lifestyle Business Opportunity Conference
Land O’LakesLand O’LakesAndAnd
Gold Crest DistributingGold Crest Distributing
Stand Ready To Help You Grow!!!In Lifestyle Products . . .
A HUGE OPPORTUNITY!!!A HUGE OPPORTUNITY!!!
DON’T MISS IT!!!