SUHANI AHUJASURBHI TANEJAMANNAT NAGPALRIDHI LUTHRA

• The urban home furnishing retail market in India is estimated to be rs.9,300 Crore and is expected to reach 20,000 Crore by 2012.

• India is one of the major suppliers of towels, bath linen, bed linen, kitchen linen and cushion covers in the world market.

• The hospitality sector is expected to propel the home furnishing market forward by 25% in the next few years.

Element SelectionLocation Apartment 9, N-Block market greater

kailash

Product category Rosebys

Soft Furnishing: 50%

Hard Goods: 40%

Hard Good Accessories:10%

Store The interior, vm , store layout:

Address home

Variety and Assortment Appartment 9

Design Soft furnishing: Maspar

Hard Goods and accessories: Address

Home

Carpets: Ultimats

Packaging Oma

Price Rosebys

Promotion Maspar

Store/

Elements

Address

HomeAPARTMENT9 Rosebys Oma Maspar Ultimats

LOCATION

Product

Category

Variety &

Assortment

Store Format

Design

Pricing

promotion

Packaging

•Location plays a vital role in the running & success of a store.•The location of APARTMENT 9 best suits our store because: It is a corner store visible from 3 sides.

The store is present in a high profile market which houses a lot of home décor stores. The N-Block market sells lifestyle and much more.

Store/

Elements

Addres

s Home

Apartment

9ROSEBYS Oma Maspar Ultimats

Location

PRODUCT

CATEGORYVariety &

Assortment

Store Format

Design

Pricing

Promotion

Packaging

PRODUCT CATEGORY

100%

Soft Furnishings

50%

Hard Goods

40%

Hard Goods Accessories

10%

ROSEBYS•Mass premium brand which offers home décor categories all under one roof• In India it offers over 7 categories of products in an attractive ambience and high service levels.

Store/

Elements

Address

HomeAPARTMENT9 ROSEBYS Oma Maspar Ultimats

Location

Product Category

VARIETY &

ASSORTMENT

Store Format

Design

Pricing

Promotion

Packaging

•Its an important element as it defines the product line of a store.

•They have variety in terms of product category and assortment in terms of colour, fabric, material etc and therefore prove to be a one stop destination for all such needs.

Soft Furnishings

Bed Linen

Bedcovers

Sheets

Duvet Covers

Pillow Covers

Cushion Covers

bolsters

Quilts

Blankets

Table Linen

Table Cloths

Napkins

Placemats

Runners

Rugs & Throws Bath Linen

Towels

Costumised Towels

Bath Mats

Bath Robes

Kitchen Linen

Apron

Oven Mitts

Potholders

Towels

Hard Goods

Metal Craft

Candle Stands

Photo Frames

Bathroom Accessories

Bar Items

Kitchen Utensils

etc.

Wooden Craft

Table Accessories

Lamps

Photo Frames

Boxes

etc

Glass Craft

Photo Frames

Candle & Lamp Stands

Vases & Bowls

Wine Glasses

Crystal Hangings

etc.

Hard Goods Accessories

Candles

T-Lights

Pillar

Tapered

Floating

Fagranced

Pot-Pourri & Dry Flowers

Fragranced Exotics

Bunches

Decoratives

Photo Frames

Jewellery Boxes

Mirror Frames

Store/

ElementsADDRESS

HOME

APARTMENT

9

ROSEBYS Oma Maspar Ultimats

Location

Product Category

VARIETY &

ASSORTMENT

STORE

FORMAT

Design

Pricing

Promotion

Packaging

•Store format: EBO•Store Interiors: Attractive and appealing. •The lighting effect was emphasized more on enhancing the look of the merchandise. They have a free flow layout. •Walls: Brick effect•Furniture & fixtures: black color•Flooring: Tiles of dark color•They have live displays for their products•Window display: displayed all the product categories in an exclusive way.

Store/

Elements

ADDRESS

HOME

Apartment

9

ROSEBYS Oma MASPAR ULTIMATS

Location

Product Category

VARIETY &

ASSORTMENT

STORE FORMAT

DESIGN

(Hard goods

& Hard goods

Accessories)

(Soft furnishings) (Rugs &

Carpets)

Pricing

Promotion

Packaging

DESIGN

SOFT FURNISHINGS MASPAR

HARD GOODS & ACCESSORIES

ADDRESS HOME

RUGS & CARPETS ULTIMATS

Store/

Elements

Address

home

Apartment9 ROSEBYS Oma Maspar Ultimats

Location

Product Category

Variety & assortment

Store format

Design

PRICING

Promotion

Packaging

•Prices have become one of the key decision making factors that pull in customers.

•Rosebys London is an affordable luxury brand; one does not need to spend through the nose to afford our merchandise.

Store/

Elements

Address

home

Apartment9 Rosebys Oma MASPAR Ultimats

Location

Product Category

Variety & assortment

Store format

Design

Pricing

PROMOTION

Packaging

Advertising &

Promotion

End of Season Sale & Seasonal offers

& discounts

Gift Vouchers

Magazines-Interior design magazines

Hoardings/Pole Kiosks

Facebook Fan Page

PR-Articles & Advertorials in

Newspapers, magazines &

Internet

Store/

Elements

Address

home

Apartment9 Rosebys OMA Maspar Ultimats

Location

Product Category

Variety & assortment

Store format

Design

Pricing

Promotion

PACKAGING

•Oma’s packaging is elegant and the store has its own wrapping paper.

•The store also takes care of the packaging in terms of safety to avoid any damage to the product.