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Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management Light+Building

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Page 1: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology 

Statement by

Maria HasselmanDirector Brand Management Light+Building

Page 2: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 2

Light + Building:  the world’s biggest trade fair for lighting and intelligent building-services technology

– World forum for innovations and trends in the fields of lighting, electrical engineering, house and building automation and software for the building industry

– The top event for decision makers from the installation trade, industry, retail trade, architecture, technology and design

– High degree of internationality: 61 % of exhibitors and 44 % of visitors from outside Germany

Page 3: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light + Building 2014 sets records

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- 2.458 companies – a plus of seven percent

- Hall 6.2 provides additional exhibition space

- 245,000 square metres of exhibition space

- All market leaders are taking part

Page 4: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

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A unique success story

Stand: 4/2012Source: Messe Frankfurt

* incl. ACS

Number of visitors

Foreign Countries Germany

26,780

93,518

120,298

31,997

84,064

116,061

135,294

46,626

88,668

167,084

69,724

97,360

+ 23% 183,111

78,564

104,547

+ 9,5% 195,582+ 6,8%

86,815

108,767

Page 5: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 5

The economic and technological setting of Light + Building

REGENERATIVEENERGIES

SMART METERS

LEDsSMART BUILDINGS

SHORTAGE OF RESOURCES

ENERGY EFFICIENCY

CO2-REDUCTION

CO2-REDUCTION

SMART GRID

NEW ENERGYPARADIGM

Page 6: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 6

Light + Building – the première show for the lighting market

Page 7: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 7

Light + Building – innovation platform for electrical engineering, house and building automation and building-industry software

Page 8: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 8

Main theme in 2014: Explore Technology for Life – the best energy is energy that is not consumed

... a life long (intelligent sustainability)

... to live (smart powered building)

... for a comfortable life (people and light)

Page 9: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 9

Top subjects in 2014

Intelligent sustainability (... a life long) – Environmental conservation / sustainability

(ecology) coupled with economic and resource efficiency (economy)

– The dynamic and intelligent digitalisationof light

– Reducing energy consumption throughintelligent building-services technologyat the same time as increasing comfort levels

– Helping young people

→ Intelligent solutions are to be found at Light + Building

Page 10: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 10

Top subjects in 2014

Smart powered building – buildings in the smart grid (... for life)– Intelligent energy management for

decentralised energy-supply systems – Smart grid, smart metering– System networks and integration for

an intelligent control system– Residential areas– Building information management (BIM) – Building safety (especially fire prevention)

→ Light + Building is the ideal networking platform

Page 11: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 11

Top subjects in 2014

People and light (... for a comfortable life)– The effect of light on people– Light and health– Lighting design– Effective lighting control with the aid

of software– Luminale

→ Light + Building presents the entire spectrum from high technology to high-end design

Page 12: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 12

Light + Building 2014 – excerpts from the complementary programme

– ‘Smart Powered Building’ special show

– Building Performance

– Design Plus powered by Light + Building

– Trend Forum

– Meeting-place for the future: Workshop Street, University Area, Occupational Safety Seminars

Page 13: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

Light+Building 2014 13

Conclusion: the future is to be found in Frankfurt!

The most important reasons:

– Light + Building is the leading international trade fair for intelligent, networked buildings

– Light + Building is the world’s biggest and most important trade far for all key segments of integrated building planning

– A unique forum for world product premières every two years

– A visit to Light + Building = a must for everyone wanting to be successful in the future, too

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Page 14: Light + Building 2014 – the world’s biggest trade fair for lighting and building-services technology Statement by Maria Hasselman Director Brand Management

The future is to be found in Frankfurt – Light + Building from 30 March to 4 April 2014

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