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Light shaping tooLs for todays pro

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/ Creative Light /Creative Light is an international photographic lighting accessory company combining years of experience with proven Swedish designs. Every single tool is produced with exceptional quality at a competitive price.

The brand was created by photographers for photographers. Ergonomic design helps the working pro to achieve lighting goals easily and quickly with minimal effort. The equipment can be successfully used both in studios and on location.

A full and ever-expanding line of softboxes, reflectors, umbrellas, light stands and accessories, designed with the same stringent requirements, is now ready to help photographers in their work.

Welcome to Creative Light.

© Baldomero Fernandez

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/ SoftboxeS /With two families of Creative Light Softboxes, the only limitation is your imagination. Both the Recessed Front (RF) Softboxes and the Flat Front (FF) Softboxes have a unique high-efficiency silver lining that ensures more light reaches the subject than other brands. It also reflects the light back and forth within the box itself, homogenizing it. This ensures that when the light reaches the front of the softbox, it’s completely even from edge to edge, regardless what size box is used.

All softboxes feature a removable interior, and external diffuser. When both are used, edge-to-edge light is guaranteed. When removing the a single, or all the baffles.

All Creative Light Softboxes are constructed with reinforced stitching, ensuring no light is lost through the seams. Also unique to Creative Light Softboxes is the use of all flexible steel rods rather than aluminum or fiberglass. The rigidity of steel maintains the shape of the softbox regardless of working conditions. These steel rods form the heat-resistant fabric and is perfect flash units of any power or contnuious lighting up to 500 watts.

© Richard Patterson

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/ Softbox rf Square /60x60 cm 2x2 ft 100807

/ Softbox rf reCtangLe /40x60 cm 1.3x2 ft 10080360x90 cm 2x3 ft 10080490x120 cm 3x4 ft 100805

/ Softbox rf Strip /30x90 cm 1x3 ft 100801 30x120 cm 1x4 ft 100802

/ Softbox rf oCtagon /Ø 90 cm (3’) 100806Ø 150 cm 5 ft 100814

/ Softbox rf /RF softboxes are designed with a recessed velcro front to accept our full line of softgrids. Giving you even edge to edge lighting, and control over falloff and spill.The front diffuser is recessed from the edge of the softbox. This slight deviation from the FF softboxes profile permits the 2 inches at the end of the softbox to aid in reducing the amount of spill. Of course, if the image requires even more control a complete set of Soft Grids are available for the most popular sizes for even further lighting control.

Available in 8 sizes, the Creative Light RF softboxes are designed to meet the strict requirements of today’s top professionals.

Photographer: Jensen WalkerLocation: Sun Studios NYC, USA Equipement: 2 1x4’ RF Softboxes w/softgrids (Accent Light) 1 3’Octa RF Sotbox w/softgrid (Key Light)1 5’Octa RF Softbox (Fill Light)

© Jensen Walker

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/ Softbox ff Square /40 x 40 cm (1.3 x 1.3’) 100808

/ Softbox ff reCtangLe /20 x 30 cm (0.6 x 1’) 10081340 x 60 cm (1.3 x 2’) 10080960x90 cm (2 x 3’) 10081190x120 cm (3 x 4’) 100812

/ Softbox ff Strip / 30 x 90 cm (3’) 100810

/ Softbox ff /FF softboxes are designed with a full front diffuser. Great for creating seamless edges with other softboxes or illuminated surfaces.Creative Light Flat Front (FF) softboxes are silver-lined and have an exterior diffuser that stretches over the outer edge of the softbox. This allows for 100% coverage of the front surface. The even illumination permits multiple boxes to be stacked together to create larger, near-seamless light sources for bigger subjects.

Available in 6 sizes, the Creative Light FF softboxes are true to the Creative Light pledge of quality and performance at a price more affordable than the Recessed Front Line.Photographer: Jensen Walker

Location: Sun Studios NYC, USA Equipement: 2 3x4’ FF Softboxes

Note: the full catch lights is the models eyes. This was created by stacking two softboxes to create a large floor to ceiling window effect.

© Jensen Walker

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/ griD rf Square /60 x 60 cm (2 x 2’) 254594

/ griD rf reCtangLe /40x60 cm (1.3 x 2’) 25459360x90 cm (2 x 3’) 254595

/ griD rf Strip /30x90 cm (1 x 3’) 25459130x120 cm (1 x 4’) 254592

/ griDS /Softgrids give you the ability to have even more control over the spill of CL Softboxes.Creative Light Softgrids are designed for use with the RF series of Creative Light Softboxes. Attached to the Velcro at the leading edge of the softbox, they can be attached and removed very quickly. Reducing the angle of light to 50 degrees, they add additional control when you need to ensure light is only striking the subject or background where you want it.

Their soft-sided, foldable design makes them very portable. So they can be with you wherever your shooting schedule takes you.Photographer: Jensen Walker

Location: Sun Studios NYC, USA Equipement: 2 1x4’ RF Softboxes w/softgrids

© Jensen Walker© Jensen Walker

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/ avaiLabLe for /Bowens 100829Broncolor Pulso 100823Broncolor Visatec 100832Calumet 100829Canon 100831Comet 100835Dynalight 2 100828Elinchrom 100830Hasselblad-40 100825

Hensel Expert 100827Lumedyne 100825Multiblitz Profilux 100833Multiblitz Varilux 100834Nikon 100831Norman 100825Novatron 2 100826Photogenic 100824Photona 100837

/ SpeeDringS /Designed to hold your shoe mounted flash, monolight or strobe head. Creative light speedrings help you put our softboxes where you need them.Used to attach the Creative Light Softboxes to the light source, there are speedrings currently available for the most popular brands of electronic flash. Each speedring offers the solid aluminum softbox collar combined the individual mounting flange for your specific brand of light. When using square or rectangular softboxes, rotating the box offers additional control. However, not all brands of flash allow for this rotation form the head. Luckily, all Creative Light Speedrings offer 360 degree of rotation so regardless of which softbox you are using, or what brand of flash you are using, full control is still possible.

Finally, rods on all CL Softboxes are color coded to make assembly simple. Just match the color with the appropriate color-coded hole on the CL Speed ring. Whether you are using a square, octagonal or rectangular softbox, set up is easy.

Photographer: Jensen WalkerLocation: Sun Studios NYC, USA Equipement: 2x3’ RF Softboxe attached to shoemount speedring.

Note the even falloff created by using a small softbox on a simple shoe mounted flash. The softbox was efficient enough to shoot at IS0 100, f14 at 1/200 of a second using a shoemounted speedlight.

Profoto 100821Propet A 100836Quantum 100825Speedotron 100822Sunpak 100825Sunstar 100838

© Jensen Walker

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/ Creative uSe / SoftboxeScre•a•tive [kree-ey-tiv] –adjective 1.having the quality or power of creating.

Photographer: Kevin ObrienLocation: Sun Studios NYC, USA Equipement: 1 5’Octa RF Softbox

© Kevin Obrien

One approach to working with a single light is as follows. Position it, then compose your subject within it. It’s similar to working with the sun. You examine where the light is most intense, where it falls off, make adjustments, and take your photo. Stop. Look. Consider. Make a decision on how to compose your image. The unique quality of light from a CL softbox gives you the power to create something dramatic.

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/ refLeCtorS /Creative Light reflectors offer a simple solution instead of adding additional lights. Bouncing available light to open shadows, increase contrast or to change the direction of a light is easy with one of the two reflectors designs.

The simple, spring-loaded design pops open and instantly achieves its full size. A step up from the reflectors, the Deluxe reflector with its triangular shaped versions allow for a significant increase in the ease of handling. One corner of the Deluxe reflector has a soft padded handle making positioning and use of the reflector even simpler.

The simplicity is what-you-see-is-what-you-get. Whether the modeling light of a flash is guiding your positioning, or you are using the continuous light of the sun or hot light, you see the direction and shape of the light and how it affects the subject. You also see how the reflector surface can alter color and contrast.

© Tommy MÜnoz

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/ White SurfaCe /The white fabric reflects light with a lower contrast, softening the detail and contours of the subject while delivering a neutral color temperature.

/ tranSLuCent SurfaCe /The neutral semi-shear fabric reduces the light intensity by approximately 1 f/stops while softening and evening it.

/ SiLver SurfaCe /The exclusive silver fabric reflects light with a higher contrast, increasing the detail and contours of the subject while delivering a neutral color temperature.

/ goLD SurfaCe /With overall warming in excess of 500 degrees Kelvin, the gold surface can add character and warmth to any subject.

/ Sunfire SurfaCe /While still giving you an increase in contrast and detail but with a more subtle warming effect, simulating dusk (-300Kelvin) on a warm summer evening.

/ SunLight SurfaCe/The perfect combination of the Silver and Gold reflectors offers the same increase in contrast and detail but with a more subtle warming effect.

/ refLeCtorS / One Assistant holding two reflectors. Battling against the elements.Triangular. Designed with the photographer in mind. Easy to hold and fold. Triangles have been used to support bridges for years, and this name structure is built into deluxe reflectors in order to prevent the elements from taking over.

Maximize your surface area on locaiton and minimize it during travel. The circular reflector is the standard for many years. They give you teh maximum surface area, while still being able to fold down to less than a quarter of its size. Its shape also enables for circular catch lights, which give a very natural look when used close to the face.

All Creative Light Reflectors come with a high quality, soft-sided storage case. Reflector accessory, see Reflector holder page 33.

/ refLeCtor DeLuxe goLD - SiLver /60 cm (24”) 10088480 cm (33”) 100888120 cm (47”) 100892

/ refLeCtor DeLuxe tranSLuCent /60 cm (24”) 10088180 cm (33”) 100885120 cm (47”) 100889

/ refLeCtor DeLuxe SiLver - White /60 cm (24”) 10088280 cm (33”) 100886120 cm (47”) 100890

/ refLeCtor DeLuxe Sunfire - White /60 cm (24”) 10088380 cm (33”) 100887120 cm (47”) 100891

/ refLeCtor goLD - SiLver /60 cm (24”) 10084780 cm (33”) 100848120 cm (47”) 100849

/ refLeCtor tranSLuCent /60 cm (24”) 100844 80 cm (33”) 100845120 cm (47”) 100846

/ refLeCtor SiLver - White /60 cm (24”) 10084180 cm (33”) 100842120 cm (47”) 100843

/ refLeCtor SunLight - White /60 cm (24”) 10085380 cm (33”) 100854120 cm (47”) 100855

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Photographer: Jensen WalkerLocation: Sun Studios NYC, USA Equipement: 47in’ Translucent Reflector,47in’ Delux Silver/White Reflector (Silver Side Used)

© Jensen Walker

/ Creative uSe / refLeCtorScre•a•tive [kree-ey-tiv] –adjective 2 . resulting from originality of thought, expression, etc.; imaginative: creative lighting.The sun is our original light source. It’s free, reliable, and for our purposes, essentially unending. It’s up to photographers to apply it as creatively as they wish. How expressively you wish to make it come to life is up to you. It can be softened, reflected, or both, among other formative approaches. Tame nature. Get natural lighting effects without letting nature take control of your creativity.

afterbefore

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/ umbreLLaS /The starting point of most photographers lighting toolboxes, umbrellas offer versatility and convenience in one easily portable package.

Three surfaces to choose from ensure there is a Creative Light umbrella for every need. Whether you choose white umbrellas for the smooth soft light, Silver for the higher contrast “punch,” Translucent for the direct, diffuse light or the Softbox Umbrella for its soft directional lighting effect, all Creative Light umbrellas offer the same high-quality construction putting them light years ahead of the competition.

Special alloy composites mean the frame, locking mechanism and joints are flexible enough to handle the use and abuse of the real world, while being rigid enough to hold its shape when it really counts -- on set. The universal 8 mm shaft guaranties compatibility with all brands of flash. Creative Light Umbrellas are also approved for use with continuous hot lights, up to 500 watts.

All four model Creative Light umbrellas come standard with a heavy duty, soft-sided storage case ensuring long life.

© Kevin Obrien

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/ umbreLLa SiLver / / umbreLLa White /

Creative Light White Umbrellas offer a soft even light that can be adjusted by changing the distance between the light source and the interior surface (light design permitting). The wide, even spread of light can easily be used for everything from a single main light, to multiple white umbrellas evenly illuminating a background. Larger size CL White umbrellas offer a softer omni directional light for broader, lower contrast light.

The higher contrast of the CL Silver Umbrella provides a sharper look and feel, while also giving you a stop more light. This sharper light shows more detail and subtitle nuances in the subject’s surface while still maintaining a soft overall appearance. Since softness is determined by the size of the reflector in relation to the size of the subject, you can maintain the higher contrast of the silver umbrella and make the light softer by moving it in closer to the subject or choosing a larger size umb

65 cm (25”) 10086785 cm (33”) 100868105 cm (41”) 100869

65 cm (25”) 10086485 cm (33”) 100865105 cm (41”) 100866

The Translucent Umbrella is designed to shoot through. While most umbrellas point the light away from the subject to allow light to reflect back to the subject, the translucent umbrella works the opposite way. By positioning the back of the umbrella directly at the subject, thus light source shines in the same direction. The light can be softened by choosing a larger size translucent umbrella and sliding the shaft of the umbrella so the flash is further away from the fabric.

The Softbox Umbrellas is truly a unique lighting tool. Combining the directional quality of the umbrella, with the softness and evenness of a softbox, the Creative Light Softbox umbrella was conceived as a one step set-up solution for some of the trickiest lighting situations.

The non-removable translucent fabric covers the front of the umbrella. So as light reflects from the neutral white fabric, it passes through the translucent layer softening the light.

/ umbreLLa tranSLuCent / / umbreLLa Softbox /

65 cm (25”) 10086185 cm (33”) 100862105 cm (41”) 100863

105 cm (41”) 100870

/ tranSLuCent & Softbox umbreLLaS // White & SiLver umbreLLaS /

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© Kevin Obrien

/ Creative uSe / umbreLLaS cre•a•tive [kree-ey-tiv] –adjective 4. facetious. using or creating exaggerated or skewed data, information, etc.: creative bookkeeping.

Photographer: Kevin ObrienLocation: Sun Studios NYC, USA Equipement: 1 5’Octa RF Softbox

By using the softbox in an unconventional position, exaggerated yet stunning and artistic results can occur. This image was created by intentionally skewing customary softbox practice. The modeling light was only used to help focus attention on the subject, and its strobe was turned off. The flat front was able to reflect enough light to provide minimal fill to the subject, but this was only lit with one umbrella. Creativity with a slant

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/ StanDS /regardless of the type of photography you do, Creative Light stands will support you. Computer-aided design allows for the reduced weight of these aluminum alloy light stands without sacrificing durability or structural integrity you expect in a professional duty light stand. By simulating use through software, key stress points are reinforced, while the center of gravity is precisely positioned, allowing these light stands to be lightweight yet offer the stability of much heavier products.

© Jensen Walker

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/ StanDS /Regardless of the type of photography you do, Creative Light Stands will support you. Available in the most popular sizes, the naming of the products explain the number of sections and the height of the light stand. As an example, the LS413 stand is a 4 section 13 foot stand, the LS38 is a standard 3 section, 8 foot stand.

/ baCkgrounD StanD /

LS22 101101

/ baCkLight StanD/

LS22 101101

/ 13’ boom /

LS413B 101105

/ 13’ StanD /

LS413 101106

/ 6’ traveL StanD /

LS56 101104

/ CompaCt 8’ StanD /

LS48 101103

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/ refLeCtor aCCeSSory / / StanD aCCeSSory /When you just don't have enough hands to hold everything, the Creative Light Reflector Holder can help. Attaching directly to any Creative Light Stand (and most other brands), the Reflector Holder holds the reflector in two positions to make sure it stays in place. The adjustable arm ensures you can position the Reflector where needed, quickly and easily.

50 cm 20 in. 100897

/ Light SheD /Light Sheds by Creative Light are collapsible photo studios that are perfectly designed for small product photography. Available in two sizes, Light Sheds have metal frames covered in a translucent fabric to provide perfectly even illumination. The six sided construction means lights can be placed anywhere outside the box.

Perfect for small product photography with flash or hot lights, the Creative Light Light Sheds come standard with 2 removable colored background fabrics that attach with Velcro to ensure they stay in place. Changing the look is as simple as changing or removing the fabric. To add additional versatility, use your own backgrounds to create a custom look.

50 cm 20 in. 10089780 cm 32 in. 100898

LS22 LS38 LS48 LS56 LS413 LS413B

Load at Max Ext. cm / kg 87 cm / 3 kg 249 cm / 5 kg 244 cm / 4 kg 184 cm / 1.5 kg 385 cm / 9 kg 400 cm / 8 kg

Load at Max Ext. ft / lbs 2.8’ / 6.6 lbs 8.2’ / 11 lbs 8’ / 8.8 lbs 6’ / 3.3 lbs 13’ / 20 lbs 13’ / 18 lbs

Load at Min Ext. cm / kg 9 cm / 9 kgs 108 cm / 15 kgs 89 cm / 12 kgs 51 cm / 4.5 kgs 134 cm / 25 kgs 138.5 cm / 22 kgs

Load at Min Ext. in (lbs) 0.3 cm / 20 lbs 3.5 cm / 33 lbs 2.9 cm / 26 lbs 1.7 cm / 9.9 lbs 4.4 cm / 55 lbs 4.5 cm / 45 lbs

Folded cm (ft) 48 cm (1.6 lbs) 89.5 cm (2.9 lbs) 72.5 cm (2.4 lbs) 51 cm (1.7 lbs) 114 cm (3.7 lbs) 120 cm (3.9 lbs)

Weight kg (lbs) 1.16 kgs (2.55 lbs) 1.53 kgs (3.40 lbs) 1.23 kgs (2.70 lbs) 1.03 kgs (2.30 lbs) 2.5 kgs (5.5 lbs) 3.13 kgs (6.9 lbs)

Aircushion no yes no no no no

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Photographer: Baldomero FernandezLocation: Sun Studios NYC, USA Equipement: 3 1x4’ RF Softboxes w/softgrid (bottom Background Lights) 1 1x4’ RF Softbox w/softgrid1 3’Octa RF Sotbox w/softgrid (Key Light)1 5’Octa RF Softbox (Fill Light)1 Profoto Zoomspot1 Large Gold Deluxe Reflector1 Large Translucent Reflector

/ behinD the SCenCe / baLDomero fernenDez /Celebrity, fashion and portrait photographer Baldomero Fernandez was the first photographer in the world to use Creative Light tools. Without knowing what his direction would be once approached to do the shoot, his initial concept would prove to be an excellent application of new lighting tools. Baldomero’s plan was to showcase the theme of light. Specifically, he wanted to recreate the aurora borealis or northern lights visible from Scandinavian countries. Baldomero’s use of lighting was not only a demonstration of how the new products could be used, but also paid respect to the lineage of the brand.

During his preproduction research Baldomero came across NASA images of the aurora borealis. These photos became the reference material he used to explain the shoot to his production team.

“Light has a big part in my photos. Lighting creates mood,” says Baldomero. “I don’t necessarily use lights the way they’re supposed to be used, or designed to be used.” For example, the aurora borealis was primarily created by removing the inner baffle and outer diffuser of the new Creative Light softboxes. He then added only 50 degree softgrids. The cast shadows from the softgrids aided in creating the glowing effect on the northern lights background. He was even able to pick up small details, such as a golden glint of light on the model’s leg when wearing the white dress by having her stand on reflectors.

“ The challenge on this shoot was to create an ambient scene that’s dark and has some color at the same time, yet not washing the scene out. Keeping the model light and the background dark in a small space is not always easy.”A three-foot octa was used overhead to light the model’s face. Creative Light’s new reflector with a handle also was used extensively for fill. A five-foot octa was used from behind. The ionospheric effects were further enhanced in Photoshop by incorporating some vertical streaking.

The ability to brake down the Creative Light softboxes to just use a corner of the reflectors made these tools versatile enough to create the stunning images used in this brochure. By looking at the before and after shots, one can see the quality of light was easily established without the need to completely copy and paste in new backgrounds digitally.

“Creative Light offers a lot of flexibility. You’re able to take them apart. You don’t always want to use a softbox the way it’s meant to be used. That’s what I like about these products on this shoot. I’m able to use them in different ways than they were designed to be used. Versatility and flexibility -- you need them in tools and and that’s what you look for in tools -- something you can use in a lot of different ways.”

The aurora borealis phenomenon is an interaction between the Earth’s magnetic field and solar wind. The visually-inspiring collision of charged particles proved to be the spark Baldomero Fernandez was searching for to put his new Creative Light gear to the test. By applying new hardware in unconventional ways, this accomplished photographer achieved stellar results.

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/ thankyou /We appreciate you taking the time to examine the photography presented in this brochure. We hope the photographers represented here and the Creative Light tools they’ve employed will encourage your own desire to create photos completely original and wholly yours. To see how all the images in this brochure were designed and executed, visit www.creativelight.com.

© Baldomero Fernendez

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www.CreativeLight.comCreative Light8 Westchester Plaza, Elmsford, N.Y. 10523, USATel: 914-347-3300. Fax: 914-347-3309.Distributed by MAC Group