© Thinking and Morphthink, 2016 1

Paths to performance.A revolutionary approach to the design of change. A simpler and surer way

to design outcomes.

Version 1.5, 20.6.16

Light touch change

Discover how to achieve precise required outcomes even in complex scenarios. Improve large projects, change programmes, strategic initiatives and leadership.

On the front line of design, drawing on an impeccable set of theory and practice.

Simplifies the design and execution of change.

Reduces the risk of unintended outcomes.

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The challenge of the standard change design model.

• Large complex design programmes often fail to deliver the goods.– Most reports view this as the most common

outcome. Even when ‘successful’, projects are often slow, expensive and meet resistance. Examples include; tech transformation, integrated customer experience (CX), new service lines, and adaption to changed market conditions.

• Hard problems often keep executives awake. Especially when no ready answer seems possible.– Almost every senior executive has seemingly

intractable problems that keep recurring or never go away.

• Culture change and other enterprise-wide transformation often takes years and is uncertain, painful and expensive.– It seems easier to destroy than to rebuild culture.

In large complex scenarios, project failure and difficulties in achieving change are common. It does not have to be this way. Failures or success depend on assumptions, methods and a design skill base. The Light Touch design team offers a proven safe way to design outcomes. This blends several new paradigm changing methodologies and operational protocols. Naturally providing significant competitive advantage.

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The Light Touch team offers 3 principal services.

Light touch change: service missions

LTC Tactical Analysis: individual sessions to resolve complex issues.

In this service, the key client meets the design team for an intense and detailed design session. The required outcomes are precisely defined and/or redefined. Then a set of tactics are designed that relatively effortlessly bring forth the outcomes with low risk and easy implementation

LTC Complex Programme design framing: designs cross-discipline integrated project team missions.

Functional team leaders join an intense design session. Required outcomes are precisely defined using LTC methods. Then congruent and consistent design outcomes are identified for each major sub-project to enable smoother implementation across silos. This is repeatable for lower levels.LTC Reframing

Change: Education that reframes mindsets and retools executive practice

The LTC design team teaches a new operational and design framework to implement change and innovation. This practical methodology gives theory and skills not taught in top business schools. The proven theory is demonstrated in the resolution of a real and significant work place issue that each person brings.

These are available from London for Europe, from Singapore for Asia, Sydney for the Pacific.

“I left with a way forward to a million dollar plus issue that I really did not think was possible.”

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For those who can think well many possibilities become available.

• Reframing seller evaluation and customer relationship metrics to change business dynamics and seller community motivation• Redefining one line on a P&L to change the culture and spirit• Renegotiation of the way forward to resolve a stalled $60m outsourcing deal• Reversal of a "war" between the quality and manufacturing in a multinational pharma (generating $millions in savings)• The unlikely seamless merger of two IS departments within a larger banking merger

• Significant reduction in customer churn in a large North American media company• Adding two data elements to call centre conversations with tech customers that dramatically improved business and inventory levels globally• Resolving an ongoing war between three major car dealerships so they cooperate rather than get into cut-throat tactics• Resolution of a major lawsuit (without going to court) in a large family owned business.

LTC focuses on how to achieve real-world outcomes rather than theories or models of leaders or organisations. People learn how to think well and look beyond the obvious that everyone else is looking at. This allows them to see opportunities that others miss and innovate much faster.

Examples have included

© Thinking and Morphthink, 2016

Clearing the view. Benevolent scepticism.

Filtering complexity to answer “What really needs to be different”?

Identifying desired outcomes.

Pattern investigation and change planning.

Small, high-leverage actions that achieve the outcomes and minimise

risk.

How we do this.Based on our 60 years of combined work and research, we have developed a unique methodology and analysis process. The focus of our work is designing small actions releasing deliberate change. These bring about the required outcome more easily, and quickly than thought possible.

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Protocols & thinking tools for

framing & reframing

…

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Multidisciplinary science uniting psychology,

behaviour, communication, control

theory and more

Practice methodology:

developed action protocols

Applications:

LTC

The science of change

• You cannot have a technology without an underpinning of good science.

• And any radically new technology needs a new way of thinking, or epistemology.

• Similarly, you cannot deliver “change” at scale with any reliability without a ‘new way of thinking’ and very sound multi-disciplinary science behind it. A science of people, mind, behaviour, society, organisation, control, change/regularity patterns, communication, and more.

• To be useful, the science needs to become a practical art of design. This is partly achieved by the way practitioners think differently.

• Applying this is what LTC offers.

There is an exquisitely worked out set of principles and methodology that derives from the connections between a number of scientific systems. But it takes time to master these. Most are unfamiliar to executives and consultants, or only partially understood. Some might know one or two aspects, but not the whole picture. To learn some of the practice that follows from this science, try the LTC Reframing Change programme.

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The Light Touch Team.

Philip Pryor

Philip is a world authority in light touch change. He is a Thinking Partner, faculty member of the Centre for Thinking Futures, and founder of Morphthink based in Sydney.

Angus Jenkinson

Angus is a Thinking Partner and founder of the Centre for Thinking Futures. His career includes: professor, tech entrepreneur, industry transformer and business advisor.

The team consists of two design leaders with over 60 years combined experience supported by an international team of senior project, process and engagement resources in Europe and North America.