lightening lean startup
TRANSCRIPT
Lightening lean startup
the happy startup school
• the importance of a clear vision & purpose • create & iterate your business model • how to define your early adopters • why you need to ‘get out of the building’! • ways to test out your ideas quickly • what an mvp is and how to define it
what we’ll cover
1.vision & purpose
“your passion is ignited by your purpose, & your vision enables you to apply that
spark to change the world.”
“Brands with a clear purpose have a real strength to them.they have a reason for being. and if there’s no why, there’s no wind” david hieatt, do lectures / howies
having a clear purpose helps… • ..explain why your company exists • ..people to rally around your cause • ..build a strong brand • ..adapt your product/service • ..speed up decision making
our purpose: to help entrepreneurs in the making
turn their passion into profits
our vision: a world with better businesses,
happier teams & delighted customers
“to organize the world‘s information and make it universally accessible and useful.”
“to be the pulse of the planet”
“to be earth’s most customer- centric company”
exercise 1: interviews
• a new initiative help entrepreneurs turn their passion into profits
• business has a bad name / most startups fail / people hate their jobs
• a world with happier business, employees & customers
• happy, loved, inspired, passionate
exercise 2: pitch & vote
Exercise 3: cheery postcard
2. visualise your business plan
“Life’s too short to build something nobody wants” Ash Maurya, Running Lean
Waterfall = risky!
Chart by @lfittl
Lean = shorter cycles
Chart by @lfittl
Lean startup
3 stages of a startup
Problem/ solution fit
1
Problem/ solution fit
Product/market fit
1 2
Problem/ solution fit
Product/market fit Scale
1 2 3
Problem/ solution fit
Product/market fit Scale
Focus: Validated learning Experiments: Pivots
1 2 3
Problem/ solution fit
Product/market fit Scale
Focus: Validated learning Experiments: Pivots
Focus: Growth Experiments: Optimisations
1 2 3
“Customers don’t care about your solution. They care about their problems.” Dave McClure, 500 Startups
Exercise 4: define top 3 problems/needs
Exercise 5: define your early adopters
3. customer development
@clevergirl
user personas visualise your audience
@trikro
Exercise 6: create 2 personas
user stories what can customer x do
with your product?
@trikro
exercise 7: create 6 user stories
time to get out of the building!
“bad news gets worse the longer you leave it” Rob Fitzpatrick, Dex.io
http://www.youtube.com/watch?v=szr0ezLyQHY
4.the search for product-market fit
have i made something people want? • fake it, before you bake it – create prototypes – run experiments. be creative!
• start with the core features (MVP) • what will you measure?
landing page tools
testing tools
Exercise 8: define your core features
wrapping up
• define your vision & purpose • create & iterate your business model • define your early adopters • listen more than you talk • fake it before you make it • have fun along the way!
@happystartups www.thehappystartupschool.com
thanks!
We’re helping a new breed of entrepreneur to realise their dreams. Startups that put people first and measure success in happiness, as well as profits.