lightning talk on gamification 2014-05-23
TRANSCRIPT
Lightning TalkGamification: Introduction2014-05-23
Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494
This was the deck used during the 15-min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T.
The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.
Gamification is the process of using
game thinking & mechanics to
engage audiences & solve problems
Gabe Zichermann
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GAMES ?1. Goal2. Rules3. Feedback system4. Voluntary participation
Jane McGonigal2
“A game is an opportunity tofocus our energy, with relentless
optimism, at something we’re good at (or getting better at) and enjoy.”
― Jane McGonigal
Gamificationmakes things more FUN!
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FUNTraveling,
Going to the movies,Hanging out with friends,
Playing games,Spending time with family,
Eating food,Having sex...
Not FUNWorking,
Doing taxes,Going to the gym,
Dieting,Doing laundry,
Diaper changing,Eating vegetables...
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Fun vs. Not Fun…? Says who?5
photo (c) http://www.humboldt.edu/explore/living.html
It's possible to make anything FUN― or make them work ―depending on its design
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Video-game: Air Traffic Controller 3http://en.wikipedia.org/wiki/Air_Traffic_Controller_(video_game)
But... what does it mean to have FUN?7
Drive to...Acquire material goods and experiences that improve one's status relative to others, influence, power
Defend identifying threats, seeking safety, protecting themselves and loved ones as well as one's beliefs
and resources from getting damaged
Bond feeling of belonging, communicating, forming social relationships and establishing mutually caring
commitment
Learn satisfying curiosity, exploring new areas of knowledge, questioning, practicing new skills, pushing
boundaries
LAWRENCE, Paul R.; NOHRIA, Nitin.Driven: How Human Nature Shapes our Choices. San Francisco: Jossey-Bass, 2001.8
9https://www.youtube.com/watch?v=8cuQ9mhvQCs
Flow
Csikszentmihalyi, M., Finding Flow, 1997.
Fiero
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Player types
Richard Bartle, 1996.
Bartle Test of Gamer Psychology:
https://goo.gl/jUdXbI
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Player types
Michael Wu - 2011 GSummitYouTube: http://goo.gl/HJfmZ512
Speed Camera LotteryBy Kevin Richardson
https://www.youtube.com/watch?v=iynzHWwJXaA
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Takeaways
First: Define
your GOALS(SMART)
Not just PBL
FUN
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Questions?
Thank you!@leonardoabdala