lightweight automotive seating materials & technology · alliance – tasked with accelerating...

SEATING MATERIALS & TECHNOLOGY

Lightweight Automotive

CONGRESS2020DETROIT, USA - MARCH 11-12th

As technologies such as autonomous driving are disrupting the automotive industry, seating will become one of the most strategic systems in a vehicle. Today our seats need to keep us comfortable and safe, but tomorrow we will be expecting them to do a lot more. This compact one day technical conference sets out to position the technological and production challenges in the new frontier of smart, innovative automotive seating; but drills into the real ‘current’ ‘today’ challenges of mass vs comfort vs durability. Whist there are huge advancements in innovation, exiting new materials, structures, mechanisms, fabrics and smart tech available, the real common denominator in the current market is innovating – while reducing costs, weight and meeting regulations and testing.

The Lightweight Automotive Seating Materials & Technology Congress 2020 is the only truly OEM authored- interactive forum, exclusively for the automotive leaders driving seating innovation within OEMs and Suppliers, set out to aid in advancing development and deployment of futuristic next generation seats into the main stream production line through close interactive knowledge sharing workshops, benchmarking and networking sessions. This two-day forum, is part of an extended membership community that will take a comprehensive, and technical view, on new technologies, materials – including Foams and Trims, seat system performance, structures and mechanisms, manufacturing and assembly capabilities to provide attendees with solid take away solutions and ideas and a continued interactive professional community membership.

CREATED & ORGANISED BY:

EXHIBITOR CATEGORIES INCLUDE: Material suppliers, aluminium magnesium steel composites, foam suppliers, trim suppliers, full seat system suppliers, simulation, interior designers, electronics, structure systems, mechanisms, joining forming technologies, assembly technologies

SPEAKERS FROM:

www.automotive-seating-technology.com

FOR INFORMATION ON SPONSORSHIP, EXHIBIT OR SPEAKING OPPORTUNITIES PLEASE CONTACT US ON email: [email protected] or call us on +001 (313) 799 2911 or +44 (0)7932 631 029




TOPICS TO BE COVERED AT THE EVENT Driver and passenger experience – most important trends and

added value factors

Comfort - create the perfect seat for all

Next generation of seating innovation - help address health and wellness benefits and integrated safety

Smart Textiles – Fabrics – Leather: Luxury textiles vs cost vs customer satisfaction: Is there life after leather?

The future role of the vehicle seat in autonomous driving - What opportunities will greater vehicle automation offer the seat design of vehicles?

Learning from practical insights in order to improve seat safety

Adapting to demands of lightweight, perceived quality and comfort for all

Cost reduction through new lightweight seating design

Analyzing passenger experience in detail to improve seat design

Health monitoring disruption

Sustainability in seating and where it is heading

FOR INFORMATION ON SPONSORSHIP, EXHIBIT OR SPEAKING OPPORTUNITIES PLEASE CONTACT US ON email: [email protected] or call us on +001 (313) 799 2911 or +44 (0)7932 631 029

One thing is for certain, increased functionality, the integration of future esystems and the growing expectations of the driver for advanced quality and comfort are presenting a heap of challenges for automotive seating engineers across the production process – from design all the way through to trim. Whilst ‘Wrinkle Free’ seems to be the benchmark, the quality of material selection, structures and mechanisms, padding, foam and trim are all too often compromised to achieve the lightest weight in effort to achieve best cost-effective value optimisation. The ‘right material in the right place, in the right quantity’ not only requires further optimisation of the developments and achievements of lightweight design, but also further developments of materials and improving multi-material integration of new materials and technologies – mindful of also advanced targeted recycling.

To address and tackle these issues, as well as further topics, the global network of automotive seating engineers is coming together to form the Automotive Seating Alliance – tasked with accelerating the adoption and industrialising advances seating technologies, with a cost-saving, light weighting directive. Lightweight Seating Materials & Technology congress will be taking place in Detroit on, 11th & 12th March 2020 for a full day of interactive knowledge sharing and benchmarking through a series of technical workshops.


WHO SHOULD ATTEND?

• Core Seat Engineers & Supervisors • Project Chiefs • Seat Complete • Trim • Innovation • Seating Comfort • Ergonomics • Seating Cad • Product Engineering • Seat Design • Seating System Specialists • Foams • Automotive Interior Design • Seating Development • Safety & Regulation • Interior Technologies • Strategic Automotive Initiatives • Research & Development • Technologies Officers • Seat Development • Team Leaders • Industrial Design • Business Development • Tier 1 & Tier 2 manufacturers • Interior Research & Performance • Application Leads • Applications Engineers • Automotive Transport Design • Cabin Seat Engineers • Customer Teams • Seat Department Design Engineers • Directors of Advanced Engineering • Trim • Vice Presidents of Technology • Directors of Product and Portfolio Management • Global Premium Interiors Core Buyers • Product Design Research Interior • Styling Design Managers • Sr. Manager of Seats • Portfolio Development • Seat Engineering Teams • Seat Engineers • Seat Comfort • Seat Structures Engineer • Sr. Comfort Engineers • Sr. Product Managers • Seat Comfort • Advanced Systems • VPs of Product Development • VPs of Strategic Automotive Initiatives

Technical Directors, General Managers, Department Managers, Senior Engineers, Senior Specialists, Technical Specialists, Senior Researchers from...

MEDIA PARTNERS:


7:30AM Registration & Networking

8:00AM Chairs Opening Remarks | Two Sides Of A Great Divide – Complexity Reduction Whilst Achieving Individualism: Future, Safe, Connected, Adaptive Advanced Seating SystemsScott Ziolek, Principal Engineer Seating New Technology at Hyundai-Kia America Technical Center & Chair of SAE Human Accommodation & Design

Its only at the very end of the process that the complexities that the customer really values are created: best fabrics, skilled embossing, high-end styling and a designer touch and feel?

8:10AM Key Trends & Market Dynamics (Industry Overview)Edwin Pope, Global Lightweighting | Principal Analyst – IHS Market Colin Giles, Technical Research Analyst at IHS Markit – IHS Market • What are the opportunities of

increasing usage of next-generation, lightweight – and composite materials; such as magnesium, High Strength Steel (HSS), and carbon fibre to further reduce the over-all weight of seating system.

• Reviewing new structure materials and manufacturing processes for lightweight seat structures

• What are the growing developments in the field of advanced seating technology such as heated, ventilated, memory and massage.

• Rising global production and growing SUV demand and their specific requirements on the seating system

• Growing sales of premium passenger vehicles driving advanced & modular seating systems

• Setting the scene for autonomous vehicles and ride sharing, the change in customer expectations

• What are the rising developments in advanced seating technologies for up coming vehicles – the ‘very next-generation’ of seating systems, comfort and trim.

8:30AM The Drive To Cut Weight: How To Achieve The Best Material Optimisation and Value Optimisation: Combining Optimisation and Modern Product Development Methods To Achieve A Lightweight DesignA2MAC1 (tbc) Automotive Benchmarking: Deliver a deep dive deconstruction into the latest automotive seats• Discussing opportunities for metal

replacement with multi-material systems

• Reducing the number mechanisms – whilst increasing functionality

• Reviewing new structural materials, material designs & manufacturing processes to cut weight

• How OEMs have taken advantage of material innovation: Reverse Engineering

• How further multi-material design can unlock limitations of conventional design.

• Ensuring Safety while cutting weight: Safety testing

• Die Casting: Magnesium High pressure die casting

9:00AM iStream Lightweight Automotive Seat – Gordon Murray Design(tbc) Gordon Murray Design• The iStream innovative unit boasts a

significant 30% weight saving when compared to a conventional modern seat

• The IS-001 seat licensed by Transcal, is the world’s first implementation of the iStream lightweight seat.

• Explorer further automotive and non-automotive designs and applications for the seat.

• The iStream lightweight automotive seat represents a seismic shift in this sector – its innovative construction helps to deliver both economic and environmental benefits.”

9:30AM Re-thinking Seat Utility: Redesigning auto interiors to meet a new set of customer needs(tbc) Faurecia Automotive Seating• Strategies for seating in a semi-

autonomous, and fully autonomous future

• Strategies to provide flexibility to autonomous car users

• Seating concepts for autonomous driving – seat development concepts

• The challenges of difference, and changing seat positions: Rotating and reclining seats

• When and how occupants might take/relinquish control of the vehicle, be permitted to change position or be compelled to return straight-ahead position.

AGENDADAY 1


10:00AM Dynamic Safety Repositioning or Adaptive safetyChristina Morris, Senior Engineering Manager, Autoliv Americas• Safety Systems Design And Innovation:

Next-Generation Seatbelts And Airbag Configurations & Technologies

• How to manage seatbelts and airbags when you have multiple locations, where you may be pointed or moved to

10:30AM Morning Networking & Refreshments

11:00AM Composites: Replacing Metal • Replacing metal parts with plastic parts

for weight advantage• Performance seats are exemplifying

the technology where composite back shells are glued to metal structural components

• Performance seats now incorporate ultra-stiff, ultra-light rim composite technology: Case Study

11:30AM Standardising vs Innovating Metal Structures And Mechanisms• Assembling seats together in one of the

many versions, just in time (JIT)• Components manufacturing: Stamping,

Laser Welding, Riveting, Bolting

12:00PM Joining Innovation For Seat Assembly (Mechanical Fastening)

12:30AM Will The Entire Seat Of The Future be Glued Together (Adhesive Bonding) • Getting Aluminium to stick to a plastic

composite or a UHSS

1:00PM Luncheon & Networking Session

2:00PM Ultra High Strength Steel Innovation For Seat Design

2:30PM Direct Welding Of Aluminum To Steel As A Cost-Effective Enabler For Multi-Material Vehicle ConstructionJerry E. Gould, Technology Fellow – Resistance & Solid State Welding at EWI

3:00PM The Future Of Magnesium In Lightweight SeatingInternational Magnesium Association• Where are the opportunities for

replacing steel and aluminium• Success stories

3:30PM Testing, Inspection And Certification: Seating And Interiors Validation OpportunitiesDon Lux, Division Director, Transport at Element Materials Technology• Gaps in testing standards• Closing the gap between simulation and

testing

4:00PM Lightweight Foam Solutions For Next-Generation Seats | WoodbridgeDan LaFlamme, Director of Product Management, Moulded Foam, Woodbridge Group• The future lightweighting opportunities

for foam: The future of foam in Next-Gen automotive seating

4:30PM Afternoon Networking & Refreshments

5:00PM Gaining The Ergonomic Edge With Interface Pressure TechnologyRob Podoloff, Chief Technology Officer at Tekscan

5:30PM Lear Corporation: The Future For Autonomous, Advanced, Dynamic Seating Systems

5:45PM All Attendee Evening Drinks Reception Hosted By Lear Corporation






8:00AM Chairs Opening Remarks | Fabric And Trim Lives For The Complexity• Where individualisation comes in,

operations must be flawlessly executing different variations and that is where new technologies are going to come in.

8:10AM A Holistic View On How Trim And Design Integrate With Foam (tbc) Adient

8:30AM Human-Centric Thermal Comfort | GENTHERM (Position Reserved)tbc. Jeff Arsenault, Product Line Manager ClimateSenseTM Thermal Systems, Gentherm• Enhance seat comfort and combine the

right components that excel in quality and craftsmanship

• Developing integrated thermal technology for seats

• Deliver customization and flexibility to integrate with luxury or low-cost models

• Climate Control Seat (CCS®)• Smart sensors and air moving devices• Synchronizing all components and

creating a flexible environment for customers, ComfortBalance™

8:50AM Innovative Foam Solutions | Achieving The Right Blend of Comfort, Safety And SustainabilityPANEL CHAIR: (tbc) Pasquale Rossi, Foam Specialist – Comfort And Trim Division, Automotive Seating Business Group NAO at Faurecia• Reducing thickness without degrading

quality and comfort• Opportunities for new thinner materials

that offer longer life, quality and comfort

• What are the break-through innovations in foam: cost, profiles and adoptability?

• Environmental performance, holistic solutions/alternatives and eliminating harmful emissions

• Foam Production; Recyclability• Heat dispersion, ventilation and

moldability

Scott Ziolek, Principal Engineer Seating New Technology at Hyundai-Kia America Technical Center & Chair of SAE Human Accommodation & Design (tbc)Steve Harris, Development Lead, Global Seat Comfort at FCA Group (tbc)Dan LaFlamme, Director of Product Management, Moulded Foam, Woodbridge Group (tbc)

9:30AM Using Manufacturing Software, Predictive Simulation, Testing & Prototyping To Reduce Auto Seating Costs• How can simulation be used to

maximise product efficiency• Adopting predictive simulation on seat

development before prototyping• Using new technology and data analytics

during prototyping and testing

10:00AM Simulation and Structural Analysis• Faster development of seats as we

rely more on simulation and structural analysis

• Mass customisation of vehicle interiors is an ongoing consumer trend that is becoming increasingly reliant on virtual reality simulation

• The link between the customer and the factory is getting shorter and shorter as soon as the ecosystem becomes digitised and highly automated, you will see more value-added services.

10:30AM Morning Refreshments

11:00AM Trim and Fabrics: A “Zero Wrinkle Initiative” Reducing Thickness Whilst Maintaining Quality And Durability• Quality and Durability• Trim Covers Aren’t Lasting: Exploring

material solutions for cost vs quality and durability vs weight Thickness Pluss pads, thickness of inserts.

• How to increase durability and comfort without increasing cost : VO’s & cost saving

• How to better work towards preventing mid project VO’s.

• Durability and refurbishment.• Removable trim covers – a feature that

could become more common “share car ideas more viable for customers”

Cover Carving Technology: Developed by Faurecia seeks to free designers from the traditional limitations of seat foam and trim, enabling them to create unconventional or customized surfaces and smooth transitions. It can create a surface design that catches less dirt and debris creating seat systems that are easier to clean, maintain and potentially even replace, so that we can support these much higher-duty use cases.

11:30AM Smart Seating• The role of health and wellness systems

in automotive seating• What are the key drivers and disruptive

technologies in ‘Smart Seating Systems’• Benchmarks for wellness parameters in

the biometric seating system• Developments of predictive technology

for seat emotion: passenger comfort through activities and postures.

• Seat comfort improvements through big

data analytics

AGENDADAY 2

12:00AM Autonomous Vehicles Set To Reshape Automotive Seating• Reviewing seat development concepts

for autonomous vehicles.• Addressing the challenges of different

and changing seating positions: rotating and reclining seats.

• Safety as top priority: When and how occupants might take/relinquish control of the vehicle, be permitted or prevented from changing position.

• New challenges for seat track systems for moving seats

• “Dynamic Safety Repositioning” and “adaptive safety” as the solution?

• Interplays between seat systems and the rest of the cockpit to accommodate those kinds of reconfigurations.

• Meeting critical safety compliances and regulations

• New options for two or three rows: dumping, folding and removing or adding seat mechanisms

• Virtualisation and simulation: Best solutions in design, manufacturing and testing

12:30PM Addressing The Growing Need for Seat Personalisation With The Help Of Artificial Intelligence• Discover how the cockpit of the

future’s smart seat will be able to analyse physiological data and then apply countermeasures to mitigate motion sickness, stress, discomfort, drowsiness, and readiness to operate controls.

• Understand how the data gathered on the driver’s condition is translated into a variety of personalised actions that include adjusting the seat position, a five-program massage capability, seat ventilation, changes in ambient lighting or the audio environment.

• Future possibilities of cockpit: how to enable technology to learn the occupant’s preferences & provide a more comfortable and enjoyable on board experience –

• Discussing economies of scale: how to enable competitive prices for mass production role out

1:00PM Luncheon & Networking Session

2:00PM Tech: Innovation At Lower Cost: How To Industrialise The Tech Craze That Is Taking Place Whilst Meeting Requirements to Bring The Cost Down• Identifying the immediate ‘next evolution’

of projects to improve the current state of seat functionality?

• How do you pack a seat full of technology without making it heavier?

• Integrating new technologies and electronics with-out impacting cost and comfort

• How to increase technology comfort + durability whilst maintaining price point and weight.

• Innovation at Lower Cost• The challenge of reducing cost

2:30PM Advanced Joining Technologies for Next-Generation Seating

3:00PM Digitally Enabled Manufacturing Processes: The digitalisation of processes – from concept to finished product offers the most direct path to fulfilling these increasingly complex consumer expectations• Derive the most value from the

opportunities that Industry 4.0 manufacturing promises

• Incorporating digitalisation into your manufacturing roadmap.

• Widespread digitalisation provides the opportunity for the value chain players to enter new territories

• From concept to finished product, digitalisation offers the direct path to fulfilling complex consumer expectations

3:30PM Afternoon Networking & Refreshments

4:00PM Industry 4.0 – the path to a more robotised environment more synonymous within automotive manufacturing• Big data analysis and feeding it back

into design, engineering and production• Collect end consumer data and flow

it back to one piece of equipment or equipment in combination with a given material

• Automation of operations and the predictability of operations

• Reducing scrap rates, tied to a certain link of equipment, material, supplier, time period

• While the fundamentals of comfort requirements and ergonomics haven’t changed, how do you translate that into an engineered product that can be capably manufactured in an Industry 4.0 environment?

• How manufacturing technology can enable design that was previously not achievable!

• How to achieve greater flexibility to react quickly to new developments and changing requirements

4:30PM High Performance Seat Ventilation: Cost vs Development• Designing for compact requirements

5:00 PM Over Coming Challenges In Second And third Row Seats: To Enable Modern Lifestyles And The Future Vehicle Layout Capabilities – What Are The Technology Enablers

5:20PM Chairs Closing Remarks










TICKETS

SPONSORSHIP & SPEAKING OPPORTUNITIES EVENT PARTNERS PACKAGE / COSPONSORSHIP / NETWORKING BREAK SPONSORSHIPFor Full Details & Costs Please Contact:

email: [email protected]

or call us on +1 (313) 799 2911 or +44 7932 631 029

OEM RATES SUPPLIER* RATE

BOOK YOUR PLACE NOW

[email protected]

*Supplier rates apply to any organisation other than OEM

SUPER EARLY BIRD $500 SUPER EARLY BIRD $750

EARLY BIRD $1000 EARLY BIRD $1399

STANDARD $1500 STANDARD $2100

Ticket prices include: Access to all conference content, networking activities, food and beverages plus membership to Automotive Seating Alliance USA.

BLACK FRIDAY OFFER

BLACK FRIDAY OFFER

$300 $650ONLY

ONLY

Offer ends: 29th Nov 2019

Offer ends: 29th Nov 2019

lightweight automotive seating materials & technology · alliance – tasked with accelerating...

Documents