“LIKE” IT or NOT: Social Media Branding Musts for Communicators

#smwlikeornot

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YOUR COLLABORATORS

GOALS

Achieve  clarity  about    what  is  a  communicator’s  brand  

Gain  insights  to  help  your  brand  flourish  

Enable  your  brand  to  make  an  impact  

Understand  that  Social  Media  is  just  one  way  to  hone  a  

brand  

COMMUNICATORS STAND UP!

Essence

Top 6 Social Media Branding Musts

1.  Define  /  Iden=fy  Yourself  2.  Know  Your  Audience  3.  Listen  4.  Blog,  Post,  &  Engage  5.  Be  Authen=c  &  Cohesive  6.  Measure  and  Improve  

PROFILES

AUDIENCE

LISTEN

PLATFORMS

MEASUREMENT

Like  Farms  hRps://www.youtube.com/watch?v=oVfHeWTKjag  

Hasthtag#2  hRps://www.youtube.com/watch?v=Kwq_GraOC9E    

COMPANION VIDEO

Q & A “LIKE” IT or NOT: Social Media Branding Musts for Communicators  

APPENDIX

SOCIAL  MEDIA  STATS  •   Instagram  is  the  fastest  growing  pla`orm  •   72%  of  all  internet  users  are  now  ac=ve  on  social  media   •   89%  of  18-­‐29-­‐year-­‐old  internet  users  are  ac=ve  on  social  media   •   93%  of  marketers  use  social  media  for  business   •   70%  of  brands  have  a  presence  on  Google+,  up  4%  from  Q4  of  2012   •   Google+  grew  33%  during  the  same  period   Facebook  has  1.15  billion  monthly  ac=ve  users  • hRp://www.smar=nsights.com/social-­‐media-­‐marke=ng/social-­‐media-­‐strategy/new-­‐global-­‐social-­‐media-­‐research/    

Profile Services

•  About.me:  hRp://about.me    •  Enthuse.me:  hRp://enthuse.me  •  Flavors.me:  hRp://flavors.me  •  Follr:  hRp://follr.com  •  Hi.Im:  hRp://hi.im  •  ItsMyUrls:  hRp://itsmyurls.com  •  Naymz:  hRp://naymz.com  •  Seshn:  hRp://seshn.com  •  Whohub:  hRp://whohub.com  •  Xeeme:  hRp://xeeme.com  

Listening Tools •  Cymfony  -­‐  works  well  for  finding  influencers  and  authorita=ve  

resources.  •  Mark  Monitor  and  CSC  -­‐  do  a  great  job  with  monitoring  

domains  and  brands  worldwide.    Great  for  brand  protec=on.  •  Radian6  -­‐  is  a  powerful  tool  because  it  aggregates  the  most  

media  types  and  has  very  configurable  profiles  that  help  service  enterprise  customers.  The  downside  is  the  sen=ment  func=onality  and  the  lack  of  geo  granularity  to  local  level.  

•  ScoutLabs  -­‐  has  many  of  the  same  posi=ve  quali=es  as  R6.  •  Sysomos  -­‐    Can  do  much  of  what  R6  can,  but  has  a  more  

advanced  sen=ment  measurement  feature  that  can  improve  over  =me.    Has  granular  They  can  also  drive  down  to  specific  regions.  Workflow  is  good  as  well.  

•  Trackur  -­‐  is  a  step  above  Google  Alerts  and  is  a  cost  effec=ve  way  to  do  fast  research.  

Emerging Tools

•  Crowdbooster  •  CyberDust  •  PostBeyond  •  SnapChat  •  Xpire  

Scoring / Enhancement Tools

•  Crowdbooster  •  Klout  •  Kred  •  Naymz  •  PeerIndex  •  Tweetstats