likeable media capabilities
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Meet Likeable.
2011Capabilities
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This is Likeable Media.
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Our Story.Our Story
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Our Mission.
To leverage social media and word of mouth marketing to create more transparent, responsive, likeable
companies, organizations and governments.
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Making companies more likeable – in every sense of the word
“Like”able
Our Passion.
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What We Do.
• Strategy• Execution• Monitoring• Reporting• Analyzing• Re-strategizing
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• Content stream management
• Page optimization
• Robust analytical reports through the Insights platform
• Aligning social strategy with business goals:
-Customer Service-Increase customer
satisfaction/loyalty-Boost revenue-Amplify brand awareness
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• Management of tweets, @replies, #hashtags, DM’s etc. on a daily basis all aligned with client’s strategy and goals
• Constant search of how brands are being talked about through search.Twitter.com
• Use of Twitter’s Ad platform for analytics
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• For retail and other applicable clients, maintain a presence on foursquare by creating locations/accounts, leaving tips, responding to feedback, etc.
• Attain the enigmatic “Where” data from our intelligence reports
foursquare (location-based)
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• Use for B2B influencer engagement and lead generation
• Create groups specific to the client’s target audience and post content to foster community engagement
• Target specific job titles through LinkedIn Ads and optimize these ads to ensure success and growth
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Blogger Programs
• Through relationships with blog communities of different varieties (ie Mommy bloggers, health bloggers, fashion bloggers, etc.) promote programs, events, and product launches
• Use the blogger programs to identify brand ambassadors and in-turn take social offline with blogger parties and other offline events
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• High profile video placement + distribution through integration with other social networks
• Content generation and management on a original brand/client centered channel
YouTube
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Our Working Relationship
1. Meet the Team2. Strategy and Needs
Analysis3. Creative Brainstorm4. Presentation of
Materials5. Launch
• Weekly Huddles• Monthly Reports• Monthly Brainstorms• Monthly Hour Logs• Quarterly Strategy Sessions• Quarterly Feedback
Initiation: Ongoing:
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How We Work With You
Strategist Planner
Director of Business Development
CEO
Buzz Builders (8 team members)
CEO - Quarterly Strategy Sessions, Monthly check-insBiz Dev – Monthly reporting meetings, Quarterly strategy sessionsCreative Dir – sets and executes the creative, design and development vision for the account; oversees executionStrategist– Daily contact, sets the strategic vision for the teamPlanner – Secondary contact, executes daily tasks, prepares reports, etc.Buzz Builders – Managed by Account Strategist and Planner; assist in preparing content, monitoring pages, etc.
Creative Director
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Who We Do It For.
Select Clients:• Verizon• 1-800-Flowers• Neutrogena• Adobe• Entenmann’s • Stride Rite• Penguin Books• Uno Chicago Grill
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Work We’ve Done.
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• Over 10x the number of fans as competitor• Customer service implemented across
social• First Facebook-commerce• Have been mentioned Mashable,
TechCrunch, etc.• Incorporate the “like” button on the web
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Cumberland Farms
• Fan Challenge – 100,000 fans• Free Chill Zone Day• Promoted ONLY on Facebook
with NO advertising• 50% of sales attributed to
Free Chill Zone Day• 27,000 more units sold• Lead to Likeable’s 2nd
WOMMY Award
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Our Jewish Community3
• Launched local campaign targeting the
Northeast Region.• Generated 450 clicks to landing page
in 2 weeks. • For each region Likeable has given
Verizon a local presence in the community, focusing on coverage and customer service.
• Hyper-local content is utilized on various Facebook tabs, micro-sites and Twitter to establish Verizon’s presence in each area.
Verizon FiOS