Case study – Little Kangaroos, Mother’s Day Contest

With Mother’s Day around the corner, we wanted to create a beautiful campaign that would not only gather outstanding entries, but also give us a chance to interact with the participants at the same time.

This Mother’s day special contest was to have one lucky winner, who would be awarded an LK gift hamper worth INR 2000. After a lot of brainstorming and studying the trends, we settled in on a very unique contest.

The contest was launched on the 8th of May, all the way till the 12th, with the winners name being declared on the 13th May.

On 8th May, the teasers were sent out for the all new exciting contest on Little Kangaroos Facebook page named…

ObjectiveLCmediaHouse

… #LikeMommyLikeBabyLCmediaHouse

We first changed the cover photo on Little Kangaroos Facebook page, announcing the oncoming contest, #LikeMommyLikeBaby. As soon as the cover photo was changed, the page was alive with questions from future participants, about the upcoming contest. The same evening the application picture of the page was also updated.

#LikeMommyLikeBabyLCmediaHouse

App image - #LikeMommyLikeBabyLCmediaHouse

Teaser Post - #LikeMommyLikeBabyLCmediaHouse

The contest of #LikeMommyLikeBaby was a very simple one, that asked its participants to put up their childhood pictures along side the present picture of their kid, in a similar pose. As we know that children resemble their parents , in their childhood, it was indeed a pleasure to look at all the amazing entries we began to receive. Evidently, mothers were seen reliving their childhood in their own child.

#LikeMommyLikeBabyLCmediaHouse

Instruction Post - #LikeMommyLikeBabyLCmediaHouse

Reminder Post - #LikeMommyLikeBabyLCmediaHouse

A reminder post was put up on the Facebook wall to inform people online, that the #LikeMommyLikeBaby contest was on full swing and required their participation.

Reminder Post 2 - #LikeMommyLikeBabyLCmediaHouse

On 11th May, a beautiful Mother’s Day wish post was put up on the Little Kangaroos Facebook page.

Mother’s Day – Wish Post - #LikeMommyLikeBabyLCmediaHouse

Reminder Post 2 - #LikeMommyLikeBabyLCmediaHouse

The evening of 11th May saw us put up a post, consisting a collage of the amazing entries we received till then, thanking and asking people for more participation.

Collage Post - #LikeMommyLikeBabyLCmediaHouse

The same evening an update was put on the page, mentioning to the people that entries were no longer going to be accepted post 12.00 AM. The next morning a ‘Thank-you’ post was put up on the Facebook wall, thanking everyone for their wonderful entries for #LikeMommyLikeBaby.

#LikeMommyLikeBabyLCmediaHouse

‘Thank-You’ post - #LikeMommyLikeBabyLCmediaHouse

The entries that we received for #LikeMommyLikeBaby where out of this world! The very fact that every parent put in the trouble, to click and compile the two pictures made us witness Mother’s Day is a brand new light. The images were breath-taking as most of the pictures of mother and child, shared similarities of almost twin siblings. To believe that the two pictures were decades apart, was a tough thing to digest!

Selecting the winner was going to be a difficult task!

#LikeMommyLikeBabyLCmediaHouse

Take a look at some of the entries we received for #LikeMommyLikeBaby…

Some of the entries received - #LikeMommyLikeBabyLCmediaHouse

..and some more..

… Contd.. Some of the entries received - #LikeMommyLikeBabyLCmediaHouse

.. And these too…!

… Contd.. Some of the entries received - #LikeMommyLikeBabyLCmediaHouse

Every mother and child we witnessed in the form of entries made our hearts melt, further putting us in to a dilemma as to who must be proclaimed the winner. In the end, after a lot of thinking, we decided to have not just one winner but many winners. What we did was pull out 1 winner, 2 runner ups and 3 consolation prize winners!Finally, the winners of #LikeMommyLikeBaby were declared…

#LikeMommyLikeBaby LCmediaHouse

Winners - #LikeMommyLikeBaby LCmediaHouse

Total People Reached: 200,671

Total Entries: 62 Entries

LCmediaHouse

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