likeology - engage your fans p.1
DESCRIPTION
Do you want to have engaged fans? Use LIKEology, the most powerful way to engage your fans. Part ONE.TRANSCRIPT
![Page 1: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/1.jpg)
LIKEology
Maurizio BattelliPART ONE
![Page 2: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/2.jpg)
nuragic chieftain
THE NEW RULES
FOR THE
CHIE TAIN 2.0
![Page 3: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/3.jpg)
http://www.flickr.com/photos/jamiejohn/4615844045/in/photostream/
IF YOU MAKE A FACEBOOK FAN PAGEYOU FEEL LIKE A
READY FOR THE RED CARPET
STAR
![Page 4: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/4.jpg)
WOW THIS WILL BE
AND YOU THINK:
http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/in/photostream/
MY TRIBE
![Page 5: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/5.jpg)
BUTSIX MONTHS ...
IF AFTER
![Page 6: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/6.jpg)
... YOU TURN BACK ...
![Page 7: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/7.jpg)
http://www.flickr.com/photos/tochis/1169807846/
OPS ... WHERE ARE MY FANS ?
![Page 8: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/8.jpg)
THE RULES OF ...
LIKEology
PROBABLY YOUDIDN’T FOLLOW
![Page 9: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/9.jpg)
ISLIKEology
![Page 10: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/10.jpg)
ISTHE MOST POWERFUL
WAY TO ENGAGE YOUR FANS
LIKEology
![Page 11: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/11.jpg)
BECAUSEIT’S BASED ON
HOW WE ARE MADE AND YOUR FANS, TOO
![Page 12: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/12.jpg)
IT STARTED
YEARS AGOBILLIONS
LIKEology
![Page 13: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/13.jpg)
THE EVOLUTION
http://www.flickr.com/photos/brentdanley/2205021283/sizes/o/in/photostream/
OF THE HUMAN SPECIES
OLD BRAIN
STARTED FROM THE
![Page 14: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/14.jpg)
Neo-Cortex
Limbic Brain
Old Brain
THINKSFEELS
DECIDES
![Page 15: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/15.jpg)
Neo-Cortex
THE "NEO-CORTEX BRAIN" THINKS. IT PROCESSES RATIONAL DATA AND SHARE ITS DEDUCTIONS WITH THE OTHER TWO BRAINS.
2 or 3 million years ago
![Page 16: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/16.jpg)
Neo-Cortex
Limbic BrainTHE “LIMBIC BRAIN” FEELS. IT PROCESSES EMOTIONS AND GUT FEELINGS AND SHARE ITS FINDINGS WITH THE OTHER TWO BRAINS.150 million years ago
![Page 17: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/17.jpg)
Neo-Cortex
Limbic Brain
Old Brain
THE "OLD BRAIN" DECIDES. IT TAKES INPUT FROM THE OTHER TWO BRAINS BUT IT CONTROLS THE DECISION MAKING PROCESS.
250 million years ago
![Page 18: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/18.jpg)
THE OLD BRAIN
DECIDES TO
IN THE SOCIAL ACTIVITY
CLICK OR NOT
![Page 19: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/19.jpg)
SOYOU *HAVE* TO SPEAK TO THE
TO HAVE MORE
“I LIKE” ...
OLD BRAIN
![Page 20: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/20.jpg)
OLD BRAIN
LOVES ...HIMSELF
EASYNESSVIDEO&PHOTO
FUN&SHARINGSOCIAL REWARD
![Page 21: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/21.jpg)
OLD BRAIN
HATES ...YOUR PROBLEMS
THINK TOO MUCHREAD MORE THAN A TWITT
BE PUSHEDBE IGNORED
![Page 22: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/22.jpg)
SPEAK TO THE OLD BRAIN
1RULE
![Page 23: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/23.jpg)
YESBUT ?HOW
![Page 24: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/24.jpg)
POST IN SUSHI-STYLE2
http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/
RULE
![Page 25: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/25.jpg)
NOT TOO MUCH
FRESH ON THE TOP EXCITING IN THE MIDDLE
SWEET IN THE BOTTOM
LIKES IT
AND DIP ALL IN MUSIC&FUN
http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/
like raw fish
like wasabi
like rice
like soya souce
OLD BRAIN
![Page 26: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/26.jpg)
http://www.flickr.com/photos/pedromourapinheiro/2022655147/lightbox/
BUT REMEMBER
DON’T BE MONOTONUS
LIKES VARIETY
OLD BRAIN
![Page 27: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/27.jpg)
ENGAGE THE OLD BRAIN
WITH LITTLE PUZZLE
LIKES IT
OLD BRAIN
http://www.flickr.com/photos/myklroventine/3261364899/sizes/o/in/photostream/
... BUT NOT TOO COMPLEX
![Page 28: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/28.jpg)
ALWAYS USE HUMOR
http://www.flickr.com/photos/devos/2849888255/sizes/l/in/photostream/
LIKES IT
OLD BRAIN
![Page 29: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/29.jpg)
DON’T FORGET
LIKES IT
OLD BRAIN
http://www.flickr.com/photos/zara/12597761/sizes/o/in/photostream/
STORYTELLING
AND NOVELTY
![Page 30: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/30.jpg)
3DISSOLVE THE BARRIERS
RULE
![Page 31: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/31.jpg)
FROM THE FANS
USE YOUR MIRROR NEURONS
TO SEE YOUR FAN PAGE
http://www.flickr.com/photos/lorelei-ranveig/2294885420/
POINT OF VIEW
![Page 32: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/32.jpg)
GET THE FANS’ MIRROR NEURONS
EXCITED TO LOVE YOUR POST
![Page 33: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/33.jpg)
2
1
3
SPEAK TO THE OLD BRAIN
POST IN SUSHI-STYLE
DISSOLVE THE BARRIERS
![Page 34: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/34.jpg)
BE SHAREABLE5
4
6PART TWO
FOLLOW
BE CONTINUOUS
THINK IRRATIONAL
![Page 35: Likeology - Engage your fans P.1](https://reader033.vdocument.in/reader033/viewer/2022051817/5491ef79ac795944288b464d/html5/thumbnails/35.jpg)
is an amazing idea of Maurizio BattelliLIKEology
Mail [email protected]
Skype consulmaubat
Facebook.com/maurizio.battelli
LinkedIn Maurizio Battelli
Twitter @maubatt
Slideshare battelli
YouTube battellli
MAURIZIO BATTELLIGruppoConsul - General Manager
ITALY