Lil’ LandLil’ LandJust kids’ and parents Just kids’ and parents

entertainmententertainment

Cuciureanu DianaCuciureanu Diana

Problem to be solvedProblem to be solved

• There aren’t enough There aren’t enough kindergartens nor kindergartens nor playgroundsplaygrounds

•Parents don’t have time. Parents don’t have time.

They are always tiredThey are always tired

SolutionSolution• Creating a playground, a world where Creating a playground, a world where

kids can play and learn. kids can play and learn.

• Finding new methods for parents to Finding new methods for parents to spend their time with children spend their time with children

Business ModelBusiness Model

• The profit comes from the party The profit comes from the party organisation mostly according to the organisation mostly according to the market research.market research.

• Services: playground, party Services: playground, party organisation, Parent Support Office, organisation, Parent Support Office, entertainment for both children and entertainment for both children and parents.parents.

Management TeamManagement Team

Cuciureanu Diana – CEOCuciureanu Diana – CEO

• Cuciureanu Iulia Ioana – Manager Cuciureanu Iulia Ioana – Manager Parent Suport DepartmentParent Suport Department

Cuciureanu Tatiana – managerCuciureanu Tatiana – manager financial departmentfinancial department

• Ciurea Alexandra – law consultantCiurea Alexandra – law consultant

IndustryIndustry

• The industry of services for children The industry of services for children is in its growth due to the small is in its growth due to the small number of kindergartens and playing number of kindergartens and playing places for children. places for children.

• The profit in this industry start from The profit in this industry start from 1000 RON per month, depending on 1000 RON per month, depending on the size of the playground and on the the size of the playground and on the range of services provided. range of services provided.

Target MarketTarget Market

• The target market consists of the The target market consists of the parents who have children up to 8 parents who have children up to 8 years and have an average income years and have an average income or over the average. or over the average.

What can I do?I am so bored…

CompetitionCompetition

• No competition on No competition on

Romanian market for Romanian market for

children and parents children and parents

entertainmententertainment

• Playgrounds: Kids’ Playgrounds: Kids’

Planet,Kiddyland, CPlanet,Kiddyland, Căăsusuţţa cu povea cu poveşşti, ti, Arlechino Arlechino CClub and the playgrounds lub and the playgrounds from the malls from the malls

• PsPsyychologistschologists who have private offices who have private offices

Intellectual PropertyIntellectual Property• We want to get a trademark for our children We want to get a trademark for our children

and parents entertainment department in and parents entertainment department in order to be the only company on the order to be the only company on the Romanian market which offers this kind of Romanian market which offers this kind of servicesservices

Thousands of ideas Tons of inspirationThousands of ideas Tons of inspiration

Lil’ Land - Lil’ Land - Just kids’ and parents Just kids’ and parents entertainmententertainment

Financial ProjectionsFinancial Projections

• The firm will achieve profitability The firm will achieve profitability from the third month according to from the third month according to the Financial Statement, but also to the Financial Statement, but also to the competitors affirmationsthe competitors affirmations

• The initial investment is estimated to The initial investment is estimated to 40.000 Ron40.000 Ron

• The Cash Flow will break even in the The Cash Flow will break even in the second monthsecond month

Exit StrategyExit Strategy

• The exit strategy for potential The exit strategy for potential investors is selling the business or the investors is selling the business or the assets after recovering a part of the assets after recovering a part of the money money

• Selling the property rights for the Selling the property rights for the children and parents entertainment children and parents entertainment department department

QuestionsQuestions