lilavati v/s kem

7/31/2019 Lilavati v/s KEM

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King Edawrd MemorialHospital .

K.E.M was founded in the year 1926; The Seth Gorandas Sunderdas MedicalCollege (GSMC) and the K.E.M are amongst the foremost teaching and medical careproviding institution in India. The medical college provides training to about 2000students in undergraduate, postgraduate and super speciality medical courses; inundergraduate and postgraduate physical and occupational therapy; masters and PhDcourses in various allied specialties. Nursing school is also maintained by theseinstitutions.

With about 390 staff physicians and 550 resident doctors the 1800 bedded hospital;there is about 1.8 million out-patient and 85000 in-patient annually and provides bothbasic are and advance treatment facilities in all fields of medicine and surgery.

King Edward Memorial Hospital and Seth Gorandas Sunderdas Medical Collegebegan their march to fame with a spirit of nationalism and an urge to serve, educateand innovate. the present eminence is the culmination of efforts of countless men and

women who gave their best under good circumstances and also during difficultsituation Institutional priorities have been medical relief medical education andresearch K.E.M officials say that the stress had been on soft aware rather than on thehardware ,i.e. heath rather than disease, ethics and equality rather than concern only for a few elite and decentralization and dissemination of services to the unreachedrather than centralization of sophistication within the walls of hospital.


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Product mix of lilavati. The service product in an hospital is the service provided by the customers to the

patientsIt is both tangible as well as intangible.

The product mix of the hospital normally have the following features: Quality: For hospitals managing the services is not only the important matterBut providing supportive services in improving medical care is too important

Along with the existing services Lilavati offers A. Department of cardiology

It is one of the foremost in the country which includes the following NON INVASIVE CARDIOLOGY INTERVENTIONAL CARDIOLOGY

ICCU B. Department of Andrology

It gives comprehensive care about male infertility and male sexualdysfunction

C. Nuclear medicine It is commonly called scan which is a painless procedures which provides

information about the function of any organ


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D. Organ transplantIt deals with transplantation of various organs such as kidney,heart,and cornea

of the eyes done by expert doctors. E. AccessoriesLilavati provides24 Hrs chemist shop

Ambulance service ATM and banking servicesCafeteria

Gift shopGuest relations executives Temple and meditation room Assistance desk Yoga center F. Packaging:

Lilavati offers a full health check upo to patients and offers various packages forhealth check ups G. Product line:

It offers a wide range of products as per the choices of the patients


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People mix.


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LILAVATI. People factor includes all the differ doctors

nurses employees Lilavati has highly qualified doctors who have

bought with them rich experience which enablesthe hospital to run on truly professional grounds

Lilavati has the highest number of nurse: patientratio due which they are better equipped tohandle patient health

This is one of the highest ratio all over India


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KEM. KEM is an government hospital.

The international customer of the hospital is the most importantfactor for this hospital. KEM has about 390 staff physicians and 550 resident doctors. Approximately 400-600 patients are referred here everyday. In the year 05-06 more than 1 lack patients were referred to the

emergency rooms for treatment and more than 2000 patient were admitted in emergency ward.

The doctor, nurses are highly professional and dedicated. Since KEM has its own college, the students are directly

appointed. The doctors have won 16 international, 46 national, 28 states, 32

city / 10 local / hospital awards. 17 academic, University awards. This makes up a total of 149

awards.


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PLACE MIX.


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Place comparison.

Lilavati hospital is lo0cated inBandra the heart of Mumbai

This hospital is very close toboth the International andDomestic airport

As the hospitals alwaysdemand urgency the locationmakes it convenient enoughto be dealt with

KEM is situated in alow line area LowerParel

KEM is not as easily accessible as Lilavati.


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PROCESS MIX.


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PROCESS COMPARISONLILAVATI

The flow and process starts withadmission which can be even donethrough a phone call

After that the patient and hisrelatives are taken to the respectiverooms

The doctor diagnoses the illnessand gives the treatment

Payment can be made through

cash, bank draft, credit and debitcards Discharge slip is then given

KEM The patient has to fill up the

admission form.

Then he has been providedhis room. The facilities of payments

are not that much flexible in

respect to Lilavati. After the full payment is

made the discharge paperare issue.


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PHYSICAL EVIDENCE.


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COMPARISON BETWEENPHYSICAL EVIDENCE .

LILAVATI Now a days evidence is given

importance as they play a n importantrole

It is a vast building with a carpet areaof around 1100sq ft

300 bedded hospital having 100intensive care units Clean and healthy innovative

equipments along with uniforms for allthe staff

There are different lift for visitors andpatients

The most important thing is Suiteclass,Super deluxe,Deluxe,Twin sharing Economy,Coommon rooms.

KEM Compare to Lilavati KEM

gives least important toPhysical evidence.

Since it is a governmenthospital their internalphysical evidence is not thatmuch good.

KEM has two types of

wards i.e. General andSpecial with respect to sixtypes of wards in Lilavati


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PRICE MIX.


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PRICE COMPARISON.

The price for all the services offered is quitehigh at LILAVATI hospital as compared toKEM.

Common man would rather prefer going toKEM or any other cheaper hospital rather thengoing to LILAVATI and this may create a big threat to lilavati hospital.


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Comparing promotion.

LILAVATI They get free publicity because of

Bollywood celebrity like AmitabhBachan,political party leader likeBalasaheb thackery,businesstycoons like Kumar,birla withoutany money.

KEM Mouth to mouth (common

people) As it is a government

hospital the people mix is themain marketing mix for thishospital.

Hoardings, charts,advertisements are thecommon promotionstrategies.


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SWOT ANALYSIS.STRENGTHS. WEAKNESS.OPPORTUNITIES. THREATS.


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The cases of wrong treatment by hospitals

Full dependency on the treatment given by doctors. Improper medical services covered up by providing

good ambience. Main weakness of KEM is their PATHETIC

CONDITION of the wards and their location, which is located in low line area i.e. Parel.

Main weakness of Lilavati is their PRICEINGSTRATEGY, they charge such a high cost compareto the other hospitals.

Weakness


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Threats

Competition from other hospitals The union of the support staff and doctors-

going on strike and disrupting the entire

working of the industry.


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CHALLENGES FACED BY HOSPITALS


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CHALLENGES FACED BY K. E.M. HOSPITAL

To improve the state of emergency medical services at KEM Hospital. Reduce the absenteeism of staff at the hospital. High absenteeism is the biggest problem faced by KEM hospital. To reduce

this high level of absenteeism among the nursing staff is challenge for KEMhospital.

To improve KEMs academic record. The hospital is already ranked 5th in the country, and they plan to improve on

this standing. They have been discussing the problems of the eachdepartment with the staff so that facilities can be improved.

To appoint skilled, experienced and renowned doctors in the hospital. To install sophisticated equipments and high-tech machines in the hospital. To provide high quality services and cleanliness to the people.


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FUTURE PLANS. There are some common future plans for Lilavati and KEM:

To establish a Natural Disaster Management Unit: Since, after 26the July deluge, in a city like Mumbai where floodsor any natural disaster can occur.

It is important for both KEM and Lilavati to stand a naturalDisaster Management.

To establish Dead and Death Information Centre: In a country like India where 1000 die everyday. A dead and

death centre has to be establishes both in KEM and Lilavati. Both the hospitals have to plan to establish Forensic

Photography Centre.


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lilavati v/s kem

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