limzhixin_mmd47_260212_typoproject01
DESCRIPTION
Digital Typography Project 01TRANSCRIPT
ITpage 1
Q&zv
aslon&
CWhen In Doubt Use Caslon
LT Tpage 2
&When In Doubt , Use Caslon
By William Caslon
&page 2
TLT Tpage 3
CCCContent listContent list
Introduction 1
Introduction 2
The Designer
Type Family
Study of Typeface
Type Anatomy
Comparison
Ligatures of Caslon
&
page 4
William Caslon founded the Caslon Foundry at
around 1720,which became the leading
English typefoundry of the 18th and 19th centuries.
After the death of Willia
m Caslon I,his son Willia
m
Caslon II took over the Caslon
Foundry business,which lasted until Willia
m Caslon IV
sold the foundry to Blake, Gamett
& Co. In 1792,William Caslon III s
old his share of
Caslon Foundry to his mather and his
sister-in-law,the window of his brother Henry. In the
same year,Willia
m Caslon III purchased
the Salisbury Square foundry from the recently
deceased Joseph Jackson, and renamed it to
Caslon &Son. In 1807,Caslon & Son was passed to
William Caslon IV. In 1819, Willia
m Caslon
IV sold the Caslon &Son to the new Sheffield foundry
of Blake, Gamett & Co. In 1837, the
Caslon Foundry became the property of Stephenson,
Blake & Co. The family of Willia
m Caslon
III’ s sister-in-law kept the main Caslon Foundry
running until 1937, when Stephenson Blake
acquired the remianing H.W. Caslon & Sons Foundry.
William Caslon B
orn 1692
Died
January 23, 1766 (age 73-74)
Occupation G
unsmith and Type designerrface
William Caslon
Introduction
TCCC
page 5
Category SerifClassification Old StyleDesigner William CaslonFoundry Caslon Type Fountry
Variations -Adobe Caslon -Big Caslon -LTC Caslon -Founders Caslon -ITC Founders Caslon -Caslon 3
-Caslon 224-Caslon 471-Caslon 540-Caslon 641-Caslon Old Face
Caslon is a group of serif typeface designed by William Caslon (1692-1766) ,and various revivals thereof.Caslon shares the irregularity characteristic of Dutch Baroque types.It is characterized by short a ascender, bracketed serif, moderately hight contrast , robust texture, and moderate modulation of stroke. The A has concave hollow at the apex, the G is without a spur.Caslon’s italic have rhythmic calligrahic stroke. Characters A, Vand W have an acute slant.Introduction
of CaslonTypefacesT
L LT Tpage 6
William Caslon I- born 1692 in Cradley ,Worcestershire ,England , -died 1766 in Bethnnal Green, England -engraver ,type founder, typew designer.1706 begins a seven-year apprenticeship as an engraver with a london harness-maker.1716self-employed engraver. 1721: the Society for Promoting Christian Knowledge commissionsCaslon to cast Arabric alphabets. 1725: set up his own tpye foundry. 1734: Caslon’s �rst one-page specimen is produced which illustrates 47 of his typefaces. 1737: the type foundry moves to Chiswell Street in London, where it continues to operate for 200 year’s.
William Caslon I
William Caslon II- born 1720 - died 1778 - type founder, type designer.1742: join his father’s company. 1763: father and son issue the �rst English book of type specimens, which includes 56 alphabets by Caslon senior and 27 by his son,designed between 1738 and 1766 :after the death of his father, Caslon junior runs the family business until 1778.
William Caslon II
William Caslon IIIWilliam Caslon III- born 1754 - died 1833 - type founder.Caslon III sold his share of the business to his mother and daugther-in-law and used the money to buy the Jackson type foundry, The type foundry until 1819, when the foundry ,The type remainted the property of hte Caslon family until 1795.1807: Caslon IV take over the running of the type foundry until 1819, when the foundry is bought by Blake , Garnett & Co. 1837: the type foundry, still under the name of Caslon , became the property of the Stephenson, Blake & Co.type foundry in She�eld.
The
Des
igne
r
&
page 3TRegularItalicSemibold ItalicSemiboldBoldBold Italic
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page 7
Type Family
L LT TCCC&
page 8TL
EL
T
subtle di�erences between think and thin lines.
serif are almost alwaysbracketed.
head serif are almostangled.
Caslon is a classic Old Style typeface.Based on Humanist writingstyle & Roman inscriptions, old style typeface has the following characteristics.
Study of typeface
CCC
Ipage 9
Type
ana
tom
y
Aconcave extended apex
RElegent 90 curve。
Rounded edges
g TerminalTT
L Lpage 10
Comparisonof
BaskervilleCaslon
GaramondGAAAE
T T
TL L
A ligature is the combination of multiple characters into a single glyph. Ligatures were originally employed when setting metal
�f + l =
f + i =circular shaped molded together
Ligature of Caslon
page 11
A
T T
TL ð ø ų þ †
When in
Use CASLON
page 12