Lincoln, McConaughey, Team up for Teens with New MKX Charity

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As the ongoing partnership between the Lincoln Motor Company and Matthew McConaughey continues to resonate with today’s luxury buyers, the automaker and the Academy-Award-winning actor are forging ahead with a new effort aimed at helping high-school students prepare for healthy, active lives.

The short story here: McConaughey’s “just keep livin Foundation” has been added to the official Lincoln test-drives-for-charity program for the brand-new 2016 Lincoln MKX. Now, every time a customer test drives the striking new midsize crossover at a participating event, $20 will be donated to the foundation. In turn, just keep livin will be able to use those funds on projects like bringing fitness and wellness programs to local schools, showing how a healthy body can boost confidence throughout students’ lives.

Said McConaughey: “A key reason why I chose to collaborate with Lincoln is because it is a brand that works hard to make a difference. On behalf of the just keep livin Foundation, we genuinely appreciate this added support from Lincoln, and look forward to reaching and assisting even more young people going forward.”

But that same spirit also is a key reason why Lincoln first approached the actor. After all, the brand has its own longstanding commitment to helping charities and has leveraged its test-drive program to raise more than $4 million for local organizations since 2011 alone.

Added David Rivers, Lincoln U.S. Marketing Communications manager: “The tremendous work Matthew does through his just keep livin Foundation is one of the reasons why he is such a great fit with Lincoln. Matthew is authentic, warm and genuine, and of course a great storyteller. We’re pleased to add our support by making a national charity part of our Driven to Give program for the first time.”

The decision to do so for the launch of the 2016 MKX makes sense as well, as the redesigned two-row crossover is sure to bring plenty of potential test drivers to local Lincoln dealerships.

It certainly drew its fair share of attention when it debuted earlier this year at the 2015 North American International Auto Show in Detroit, where it introduced a crisp, elegant new exterior design. The look is both aerodynamic and just plain dynamic, highlighted by subtle and sophisticated touches. For example, the available LED headlights have a blade-like appearance, to complement the vehicle’s signature Lincoln split-wing grille, while they’re also able to fine-tune lighting performance based on the speed of the vehicle. Additionally, the radio and satellite antennae are integrated to the rear spoiler for a particularly sleek silhouette that’s set off by full-width taillamps.

Owners will find a typically luxurious Lincoln environment, too. That means the cabin showcases flowing, graceful shapes and impeccable attention to detail, perhaps best seen in the way the instrument panel seamlessly transitions to the center console via design elements meant to evoke the dramatic cues of a graceful suspension bridge. Needless to say, that opulent passenger environment can be kitted out with a robust portfolio of premium features, such as:

* A 19-speaker Revel Ultima audio system by Harman, enhanced by next-gen QuantumLogic Surround sound and exclusive Clari-Fi digital-processing technology* Leading-edge safety measures like a 360-degree camera system, adaptive cruise control, forward-collision warning with automatic braking, lane-keeping tech, a blind-spot information system* Ultra-lux amenities like a hands-free powered liftgate, adaptive steering, 22-way power-adjustable seats with four-way power-adjustable headrests and powered thigh support and 12-sensor automatic parking assistance

The 2016 Lincoln MKX will even premiere a new Auto Hold system, so that drivers don’t have to keep a foot on the brake while stopped in traffic.

Then, for luxury clients who demand higher levels of exclusivity and a custom-tailored ownership experience, MKX owners will be able to join the Lincoln Black Label club. Offering four sumptuous design themes and a bevy of members-only customer-care privileges, the Black Label program raises the bar with exquisite craftsmanship and materials, including supple Alcantra, a Lincoln-only Venetian leather, carefully selected woods and tight, refined stitching, Moreover, those Black Label themes have doubled for the new model year, with designers creating two new cabin environments, one drawing from the cultural milieu of 1920s Paris, and the other was informed by the world of high-stakes horse racing.

It’s also worth remembering that the MKX has a further advantage that will be especially relevant during the test drives for charity, and that’s a new 2.7-liter EcoBoost engine. The V-6 powerplant is expected to serve up more than 330 horsepower and in excess of 370 lb.-ft. of torque but without sacrificing relatively responsible fuel efficiency.

Boasted Elaine Bannon, chief program engineer: “The new 2.7-liter EcoBoost adds a new level of performance to the all-new Lincoln MKX. The focus is on delivering a total personalized luxury experience for our client: performance, quiet ride, power and technologies that make life easier, all in an environment wrapped in rich materials.”

Further helping achieve that goal are powertrain features that range from a standard 300-horsepower, 3.7-liter V-6 to six-speed automatic transmission with push-button shifting to a multi-mode Lincoln Drive Control setup. Naturally, intelligent all-wheel drive also is available, to handle more challenging road conditions.

The 2016 Lincoln MKX is expected to go on sale in the United States this fall, at a price that’s still to be determined.

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