linda curriculum vitae - english 2016
TRANSCRIPT
Yunqi ZHANG
(Linda) 1855 Rue Therrien Brossard, QC Canada J4W 2Z2 TEL : +1 514 746 8524 [email protected]
SUMMARY
Great experience on marketing, consulting in pharmaceutical and medical device industries
Excellent communication with clients and cross functions Worked for IMS Health in China Many work experiences of Healthcare
EXPERIENCE Consultant, CES(Commercial Effectiveness Service),
IMS Health, CHINA Pekin 01/2013-10/2014 Main responsibilities include：
Communication with clients to assist in the identification
of client issues and development of client specific
solutions.
Work with team to review and analyze client’s
requirements, unmet needs and the development of
proposals of solutions, project and training.
Develops detailed documentation and specifications.
Designs, structures, and delivers presentations.
Cooperation with trainer to deliver the training course.
Maintaining and follow up the project.
Lead a team to plan, organize and deliver open courses
to pharmaceutical and medical device clients.
Accomplishments New Product Launch Project
To customize, design the structure and deliver the new
product launch process. Cooperation with BI (Business
Intelligence) team to output the tool for new product
launch process
KOL(Key Opinion Leaders) management project
To customize, design the structures and deliver the KOL
Management Training.
Marketing competency development project
To customize, design the structures and deliver the
program for internal marketers through a consistent
process and development path.
Responsibilities:
Marketing assessment center project
To customize, design, structures and deliver the
marketing competency assessment program for Roche
internal marketers.
Data Analysis projects
To customize, design the structures and deliver the
program for internal marketers to understand how to
use, analysis data and how to make business decision
from data.
Medical Event-based forecasting
To set up a logical flow of marketing analysis on market
sizing, potential and segmentation. To handle and
practice the methodology of identifying market trends
and market segmentation based forecasting.
Brand insight projects
To customize, design, structures and deliver the
program for internal marketers to clarify the brand plan,
strategy and forecasting based on the real case.
Sales Force Development
Key Customers:
Roche / Pfizer / Bayer Group /
AstraZeneca / Merck & Co
Boehringer Ingelheim (BI) / Novartis
BMS/ Sanofi / Eisai / OTSUKA / Takeda
Medtronic / BD Medical
Marketing manager, Vital Images, CHINA Pekin 01/2009-12/2012 Main responsibilities include：
Marketing training for distributors（Chindex and Toshiba
Medical China）
Develop new marketing channel
Marketing promotion strategy
Lead team to update & design brochure
Lead team to organize events/seminars
Accomplishments Customize and localize the marketing materials for China
market.
Develop new market channel to integrate PACS System of hospital.
Distributor management and maintaining relationship
with distributors and doctors.
EDUCATION Diplome d’etudes professionnelles
Diploma of Vacational Studies Soutien informatique, 2014 – 2016 Computing Support, 2014 - 2016
Loughborough University, UK MSc in Marketing & Management, 2007 – 2008
Tianjin University of Traditional Chinese Medical,
China Bachelor in Marketing & Management, 2003– 2007
SKILLS Certification of Project Management Professional (PMP)
French : B2
IT：Window & Linux, Microsoft Office
Clean driver license
REFERENCES Isabella Wang – CES Principle of IMS Health, China
Office：+86 (10) 8567 4342
TEL: +86 (10) 138 1025 4780 Email：[email protected]