lindt & sprungli, switzerland

15
GMT PRESENTATION LINDT COMPANY Team: Spartons Mrurnalini Mahendra yadav Vineeta Sambchidambar Bharani dharan Abhishek

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A peep-in this World famous Chocolate manufacturer

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Page 1: Lindt & Sprungli, Switzerland

GMT PRESENTATION

LINDT COMPANY Team: Spartons

Mrurnalini Mahendra yadav

Vineeta Sambchidambar Bharani dharan Abhishek

Page 2: Lindt & Sprungli, Switzerland
Page 3: Lindt & Sprungli, Switzerland

Overview

Lindt & Sprungli Major competitors Marketing Strategy Branding strategy Promotional strategy

Page 4: Lindt & Sprungli, Switzerland

Company Overview

Founded : 1845 Founder(s) : David Sprungli- Schwarz

Rudolf Sprungli- Ammann

Head quarters : kilchberg, switzerland CEO &Chairman: Ernst Tanner Industry : confectionery Employees : 7712

Page 5: Lindt & Sprungli, Switzerland

Company History

Estd in 1845 by David sprungli and his

son Rudolf sprungli. Company started as an artisanal sugar

bakery and transformed itself into in innovative chocolate maker in 1892.

In 1994 the structure was redesigned and a kilchberg based holding company was formed.

Page 6: Lindt & Sprungli, Switzerland

Products

Lindor Golden bunny Confectionaries Block chocolates

Page 7: Lindt & Sprungli, Switzerland

Subsidiaries of Lindt

Lindt & Sprüngli SA (France) Lindt & Sprüngli SpA (Italy) Lindt & Sprüngli (Austria) Ghirardelli Chocolate Company (U.S.;

98%) Lindt & Sprüngli (UK) Ltd. Lindt & Sprüngli (Canada) Inc. Lindt & Sprüngli (Asia-Pacific) Ltd. (Hong

Kong) Lindt & Sprüngli (Australia) Pty. Ltd

Page 8: Lindt & Sprungli, Switzerland

Worldwide Operations

Australia Asia Europe North America

Page 9: Lindt & Sprungli, Switzerland

Major competitors

Barrey callebaut -Zurich Godiva chocolatier -USA Nestle -Switzerland

Page 10: Lindt & Sprungli, Switzerland

Growth rate of Lindt

Page 11: Lindt & Sprungli, Switzerland

Market Value

Market capital 1479 CHF million(INR: 64484Mn) Sales Revenue 2937.3 CHF million(INR:128066Mn) Operating income 294.7 CHF million(INR: 12848Mn) Net income 261.5 CHF million(INR: 9439Mn) Total assets 2409.9 CHF

million(INR:105071Mn)

Page 12: Lindt & Sprungli, Switzerland

Market communication

Packaging Seasonal confectionaries Offerings Online services

Page 13: Lindt & Sprungli, Switzerland

Business Strategy

Branding Strategy- creating premium distinction

- international expansion Promotional Strategy Price and Quality

Page 14: Lindt & Sprungli, Switzerland
Page 15: Lindt & Sprungli, Switzerland

Enjoy the Chocolate!