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Lindt to debut souvenir chocolate range atTFWA show

By Jas Ryat on September, 21 2016 | Confectionery & Fine Foods

Lindt & Sprüngli is set to launch a range of Lindt Chocolate Trolleys – dubbed “a new and truly iconictravel souvenir” – exclusively to travel retail at the TFWA World Exhibition (stand: Marine Village R7and R5).

Targeting the important souvenir gifting market, the new product is designed to make a novel presentfor travelers who want to bring home a unique and travel exclusive souvenir, the company said.

Styled in hot-pink or shimmering gold, each case contains 600g of individually-wrapped assortedNapolitains in six popular flavors: Milk, Milk Hazelnut, Surfin, Lindor, Cresta Milk and Cresta White.

The launch of the Lindt Chocolate Trolleys will be supported by a striking, traveler-centric yet elegantPOS presence. A focal point will be the display, which has been designed as a life-sized suitcase.

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“This mobile rolling display is the ideal secondary placement for this attention-grabbing new range,”said Lindt.

Further POS material, a poster and a gwp promotion complement the POS set-up.

Research shows the majority of travel retail confectionery purchases are for gifting, and souvenirgifting is on the increase, according to Peter Zehnder, Head of the Lindt & Sprüngli Global Duty Freedivision.

“While many offers follow the same theme of destination-based packaging, this new range stands outas a new take on the souvenir concept. Our Napolitains are a highly regarded travel product, thathave been loved for years by consumers around the globe. This makes them the ideal brand to takecentre stage in this initiative. Travel retail exclusives are always well received, and we are sure ournew suitcases will become a must-have travel essential.”

The new range will be available from spring 2017 for a limited time.