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Link Building Dos & Donts

8/6/2019 Link Building Dos Donts

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Introduction

Craig Parker our resident SEO Ex

comprehensive whitepaper on t

Craig runs through all the major

suggestions on what you should

with the search engines.

The guide comes with a pre-link

site is ready, suggestions on aut

explanation about your link prof

This document will explore diffe

donts.

There is a minefield of advice ou

you sit down to read this docum

techniques and spending time in

the long run than repeating the

That being said of course there

principles, hopefully you can lea

Preparing for Link Buil

One of the biggest mistakes I se

being ready; link building is one

following checklist before starti

from your site, I have filled in th

If you dont know the answer to

steps please speak to your affili

the MN blog for related tutorial

Link

pert has put together a very

he do's and don'ts of link building.

forms of link building and gives his

do and what could trigger flags

building checklist to ensure your

submitters and software and an

ile.

rent forms of link building and try to outline som

t there, a lot of it conflicting as time changes so

ent remember to keep that in mind that SEO ev

novating link building in your own way will alwa

same patterns over and over again.

re always going to be some core link building m

rn more about those below.

ing

people make is rushing off to build 1000s of lin

tool in your SEO arsenal, not the onlyone. Make

g a link building campaign so you know there ar

e first entry as an example.

some of these questions or need help with som

te manager or take a look on the MoreNiche for

, you should be able to find help quite easily.

uilding Dos & Dont

e basic dos and

do the rules, when

lves and so do SEO

ys payoff more in

ethods and SEO

ks before really

sure you look at the

ent things missing

of these early

um or even search

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Task

Initial Site Planning

I have ensure my site uses at le

I have ensured my site has a ce

I have identified my niche for k

I know what platform my site

I have sorted a server/hosting

Keywords

I have conducted basic keywor

I have chosen 10-20 "golden" t

I have made sure my target ke

I have double checked the key

I have double checked the com

I have a related domain name

Onsite Work

I have used my keyword resear

I have signed up for webmaste

I have ensured my site is acces

I have used robots and htacces

If my site is a rebuild or move,

I have ensure header tags have

I have ensure the alt attribute

I have implemented affiliate co

I have generated relevant site

I have correctly marked up any

I have ensured my golden key

I have SEO/keyword friendly ur

I have some unique content re

Post Indexing

I have checked my site for cano

I have a backup in case things g

I have a content schedule abou

I have made sure there is no hi

All my titles, meta data and he

I have ensure I have not straye

Link

ast one revenue model

ntral theme

eyword research

ill be on and why (static/Wordpress etc)

research

rget keywords

words are related

ords have search volume

petitors are realistic competition

nd/or site name

ch to fill in head data

and analytics services

ible

s to control spidering

ld urls have been taken into account

been used correctly

as been completed on images

des/links/banners

aps (text/news/mobile/video)

available data (rDFA/Microformats)

ords are used throughout my sites content

ls

dy based on my golden keywords

nical issues (such as domain and category pages

o wrong

t when to add new content to the site

den text or broken divs etc.

ders are unique to their own pages

too far from my sites central theme

uilding Dos & Dont

Check

)

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Beginning Link Building

OK so you have done everything

wilderness, here are a few gene

Do

Start steady, work up to those fi

over a few weeks or a month

Put a small amount of time asid

week to add new links

Stick to your golden keywords a

niche

Use anchor text keywords wher

Use nofollow links, they are part

profile

Use small amounts of social me

Vary link targets inside specific p

Use internal link building to ben

Strike a balance between root a

tend to aim for 1 in 3 links to de

Create a separate email address

link campaigns.

A Few Notes to Start...

A note on auto submitters and

or websites, generally I do not r

1) Google is an algorithm, iadjusting the index appr

same pattern each time

There is no doubt that t

remember this natural l

2) If the software was so gust use it to magically S

affiliate commissions? S

the top in any niche, its

edging forward.

Link

on your checklist, now its time to move into th

al dos and donts that apply to link building in

Dont

rst 1000 links Submit 10,000 directory link

launched

each day or Spend 12 hours Monday buil

it 30 days before trying again

d your chosen Start throwing in unrelated k

text because they are high tr

ver possible Use the exact same anchor t

of a natural Target 100 dofollow blogs in

the same text

ia to interact Spam every article and link t

Facebook

ages Link to your homepage 15 ti

post

efit you too Go overboard or try to contr

nofollows

d deep links, I

ep pages

Build 50,000 links to index.p

of your site

for managing Use this as an excuse to crea

spam without consequence,

etc.

oftware: A lot of affiliates ask me about auto su

commend using them. There are a number of r

t works on patterns, recognising them, classifyin

opriately. If you use an auto submitter you are c

and the exact same pattern as everyone else usi

is could be easily detected, if you take no other

ink profile rarely have predictable patterns.

od it brought guaranteed results how come the

EO a bunch of their sites to the top and make lot

EO is a dynamic field there is no one technique t

about balancing techniques monitoring results

uilding Dos & Dont

link building

eneral.

the day your site is

ding links then leave

eywords as anchor

affic

xt every single time

the same hour with

Twitter and

es in one article or

l PR flow with

p and 0 to the rest

te a false alias and

try to avoid Hotmail

bmission software

asons for this.

g them and

reating the exact

ng that submitter.

advice from me

programmer didnt

s of their own

hat can get you to

nd constantly

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3) Your IP will likely be banyoull be spamming can

a real spanner in the wo

when this info will get t

Open ID or similar syste

Ultimately auto submission does

keywords, target website etc th

with it and 90% of the time you

amounts.

A note on black and white hat t

myths, depending on your persp

general) strategy can be white h

basic rule set but even many of

We all want to make money onli

its better SEO but because its t

but so can playing by the rules, i

webmasters how you would like

turned.

A note on Link Profiles: Link pro

of the most important aspects o

to a site (especially from launch)

and stronger as time goes on, p

systematically on the 3rd week o

It easy to illustrate this point wit

discovered throughout on year,

Link

ned from a bunch of services, just like Google m

detect your behaviour and ultimately ban your I

rks for when you want to do some real marketin

Google and what they could do with it, especia

s

have its place in SEO but its so conditional and

t you really shouldnt use it unless youre sure t

can achieve just as much with manual submissio

echniques: Black and white hat is one of the mo

ective and approach almost any SEO (or indeed

at or black hat, there are the Google Webmaste

hese are shades of grey.

ne but you should always respect other peoples

he right thing to do. Using aggressive or underh

ts a personal judgement but I recommend you

to be treated yourself, you never know when th

files are the building of links to your website ov

f link building and one of the most ignored. Whe

its important to build a steadily rising link grap

aks and troughs are fine to occur every now an

f every month.

h an actual graph, imagine the figures are cumu

the axis of the bottom is the week in the year.

uilding Dos & Dont

any of the websites

. This is going to be

g. You never know

lly with current

specific to industry,

e site can cope

n even in smaller

st prevalent SEO

marketing in

Guidelines as a

work, not because

nd tactics can work

lways treat others

e tables will be

r time; they are one

n doing link building

that gets strong

again but not

ative links

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If you build poor quality links frodown and also look bad, always

link profile.

A Note on Keyword Volumes &

volumes these days, mostly bec

sure to keep this in mind, track t

it really is worth your effort. Ear

much lower inbound traffic than

impression to CTR (visible in We

With the constant SERP changes

impressions and clickthroughs amonitor your target keywords p

point in ranking 1st for a keywor

Link

m sites that delete them over time your link graaim to build stable, sustainable links to ensure t

Adjustment: Unfortunately no tool accurately r

use its such a difficult task. When you do your

he traffic increases as the keyword is moving up

ly indicates that it may be time to give up on a k

predicted, terrible bounce rates, low pages per

bmaster Tools now).

(the most recent being the aggressive intrusion

re almost always in flux, use webmaster tools anerformance and make adjustments to your cam

if 90% of the traffic bounces off.

uilding Dos & Dont

ph will go up ande stability of your

ports keyword

eyword research be

and try to predict if

yword include

visit or low

of places results)

d analytics toaign, there is little

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Link Building Method

You are probably already aware

to take a look at each of them n

Directory Link Building

An old technique that many peo

Directory submission has certain

your SEO toolbox.

Do

Work Golden Keywords into thepossible

Create 5 or so varied sets of title

and keyword sets and rotate th

Carefully select niche, related a

directories to submit to

Check competitor backlinks for

are helping them

Consider paying for cheaper nic

directories, especially for a few

Look into blog, recipe, product,other vertical directories if it ap

niche/website

Submit to directories that only a

Directory link building can be a

with control and balance in min

different directories and really f

you have to shell out a few dolla

The absolute last thing to do is s

the sites you are leaving links on

because reciprocal linking is spe

scamming links from webmaste

Link

of most of the standard SEO link building techni

w and run through some basic dos and donts.

ple would claim is dead in SEO but this is simp

ly evolved since the early days of SEO but its sti

Dont

Site Title where Put all 20 golden keywords i

s, descriptions

m/mix them up

Use auto submitters to thro

the same description to dire

d powerful Drop links on free-links-bom

cake.net which currently ha

reviews

irectories which Assume that Google will spi

away

e or powerful

arly deep links

Submit to 10,000 directories

eview, RSS orlies to your

Create crappy blog pages orfeeds just to get in them

llow URL links Worry, if you chose a good d

valuable too

owerful technique but it needs to be done right

, ensure you are writing varied descriptions and

cus on those competitor and niche directories

rs.

ubmit 1000s and 1000s of links to poor quality

and always avoid directories that force you to r

cifically bad but more often than not because th

s

uilding Dos & Dont

ues, we are going

ly not true.

ll a useful tool in

the title

1000s of copies of

ctories

bay-horizon-

15,000 pending

er the links right

for $100

non maintained

omain these are

, approach the task

titles for the

t the start, even if

directories, examine

eciprocal link, not

ese directories are

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Social Bookmarking

Social bookmarking is the proce

specific content on your site, ge

content so you may need to spelink benefit.

Do

Use social bookmarking to prom

content on your site

Get in your deep links, post new

posts you are proud of to SB site

Get the links even if they are no

Use SB to help new content get

Submit to social bookmarking in

maybe two or three times a mo

different SB sites each time

Write a range of titles and descr

with directories

Expect that not all your links will

Use informative titles with 1 or

keywords inUse enticing titles (such as top 5

niche)

Social bookmarking can result in

and indexing exposure.

Never go headstrong into social

you think so, work to create so

submit that. At the very least cr

guidelines (i.e. list articles, how

Link

s of using sites like Digg, StumbleUpon and man

erally they require other users to work with yo

nd some time making friends if you want to see

Dont

ote interesting Show everyone your terms a

articles and blog

s.

Submit your home page

ollow Assume they are a waste of

that attribute

indexed Post to the same sites every

article

short burst

th using

Spam Digg.com 5 times a da

iptions just like Crack that auto-submitter o

links

make Instantly repost them 10 tim

against competition

golden Cram 15 keywords into a 15

products in my Set the title to Keyword 1 b

tons of link power and traffic but mostly its jus

bookmarking assuming you deserve to be first p

ething different and/or original (expect that to

ate some unique content along the usual social

o articles, and make sure they have pictures an

uilding Dos & Dont

y more to promote

in promoting

more than the basic

nd conditions page

ime just because of

day with a new

with links

t for 10,000 quick

es or go voting

character title

Brian

for the easy links

age of Digg because

e hard work) and

bookmark

are easy to read).

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Article Submission

Article submission is the process

related to your niche and submi

this case we are focusing mainly

Do

Use article submission to broad

potential and capture additional

Use lots of different article direc

specialising in niche related or e

powerful ones

Ensure you at least vary the arti

if not have new content all togeChop and change anchor text be

directories

Mix up deep links and root links

effect

Use very powerful portals like G

to build up reputation

Use MoreNiche resources comb

spinners or your own rewriting s

Write article variations for on an

Ensure you select appropriate c

Read and understand each direc

links and be sure to stick by the

Just like directory submission, a

quantity. Start with your niche a

these, expand your campaign as

As articles take a while to both

consider article submission as a

campaign with the target of ma

Its also a good idea to keep trac

regularly and prioritising these f

Link

of writing medium length (400-1000 word) arti

tting them to various online article directories fo

on the links prospect.

Dont

n ranking

traffic

Use it to outrank your own si

you submit

tories,

specially

Submit it 10,000 articles dire

day

le between sites

her

Use auto submitters to drop

very directorytween Forget to use anchors or sue

time

for maximum Link 3 times to your homepa

ather and Ezine Bully or spam a community,

earned

ined with article

kills

Just copy and paste the reso

will have already been done

d offsite Put the same article on your

submit it to directories.

tegories Waste a submission by putti

inappropriate category

tories rules on Use auto submitters or not p

end up with a banned article

ticle submission is about find a balance betwee

nd high powered directories and put time into c

the weeks go on to some of the smaller directo

repare, submit and be approved and spidered y

long term task, as such its good to start it early i

two sessions per month.

k of what directories are approving your articles

or future submissions.

uilding Dos & Dont

les on subjects

r links or traffic. In

tes, think before

ctories in the same

the same article one

the same one every

ge in one paragraph

espect has to be

rce up, its lazy and

site/blog then

g it in a totally

ay attention and

or user account.

quality and

eating content for

ies.

ou definitely need to

n your SEO

quickly and/or

8/6/2019 Link Building Dos Donts

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Blog & Forum Submissi

Blog and forum submissions are

on relevant posts or joining in p

sites, it should be handled caref

Do

Use search operators and Googl

identify targets in your niche

Pay attention to localisation and

traffic/customers

Comment on blogs with your o

name

Read posts and reply with a vali

Engage with bloggers and forum

potential future link avenues.

Use multiple forums with differ

post when you can but consider

Blog and forum commenting ca

as well pointless if your comme

submission may initially seem q

A critical way of thinking about i

I can get a link if I contribute s

And not,

I deserve a linkfor joining in t

Remember you dont deserve a

Agree, always read what they

illustrate an example of how so

Additionally if youre a blog or f

respect, not every comment is s

and maybe earn a link back if yo

Link

ns

a slightly different form of link building that inv

pular forum discussion in order to gain links fro

lly but is still a perfectly good way to obtain lin

Dont

e blog search to Use lists of forums unrelated

niche

potential Push links onto forums and u

know you

n or brand Stuff name fields with keywo

interaction Post generic great idea poslook like a spammer

staff to create Upset everyone right away le

slagging other members/con

nt signatures,

time vs payoff

Keep changing sig links or po

thread

bring some great SEO results but they can also

ts never go live or your threads are deleted. Blo

ite different but the way you approach them as

t is this;

mething to this discussion

is discussion

link from someones blog or forum just because

ere talking about, maybe offer a (polite) alterna

ething they discuss did/did not work for you.

rum administrator treat commenters and cont

pam and you are much more likely to open com

u give people a chance.

uilding Dos & Dont

lves commenting

m powerful niche

s.

to your theme or

sers before people

rds

ts that make you

aving links and

ributors off.

t 300 times in one

be time consuming

g and forum

an SEO is the same.

you posted I

te perspective or

ibutors with

unication channel

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Profile Link Building

Profile link building involves the

biographical data such as profile

that lost a lot of power recently

Do

Whenever you genuinely make

somewhere ensure you fill in rel

and place a link where you can

Know that overdoing profile link

easily get you banned or penalis

Realise that you need to conside

separately

Small selection of the huge rang

Keep an eye out for the dofollo

Try to get keyword urls if you w

rank

Use keywords in your bio, link it

ensure it reads well.

Remember many forums have p

Tailor bios to fit the theme of th

Fill in as many fields as possible

Profile link building can be of us

than any other technique this is

unnatural to have exactly the sa

for this.

As with many forms of link build

Facebook, Twitter and a few nic

time looking for the most releva

time interacting but I recommen

natural.

Always remember that some of

dont want to close out the SER

Link

uses of membership sites across the web and m

s when you create an account to gain a link bac

but still holds some value when used correctly.

Dont

n account

evant bio data

Go around changing them ea

new website.

building can

ed

Over do it!

r each site Get banned because you did

remember it could cause proSEO

e of social sites Submit to the same sites ove

the same pattern.

ones Avoid leaving a link just beca

nt the profile to Spam 50 keywords in the acc

to your site but Make your bio a list of 50 ke

rofile pages too Create multiple accounts jus

e site Paste the same bio into 150

Just add a bio and never thin

but you really need to be careful in technique

really one in which you need to avoid auto sub

me profile on a 1000 services and I have seen pe

ing a good idea is to grow it with your site, start

e relative ones and as time goes on create mor

nt ones you can find and expanding out. You do

d you do give each site a little love, just so your

the bigger social networking sites have a lot of r

s for smaller keywords with profiles instead of y

uilding Dos & Dont

anipulating

, its a technique

ch time you get a

t read the rules,

blems for future

r and over again in

use its nofollow

ount/prolife name

words

for the links

ites

k about it again

nd volume, more

itters, its incredibly

ople get penalised

of small with

and more, each

t have to spend

profile looks more

nking potential, you

our site!

8/6/2019 Link Building Dos Donts

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Competitor Analysis

Competitor link analysis is an es

competitors are getting their ra

lot of advantages. There are nuSEOBook Toolbar, SEMRush and

splash out Majestic SEO has the

Do

Use a range of tools to obtain b

trawl the results

Pull out specific directories/artic

other link building efforts

Compare multiple competitors athat all sites have

Building links from your compet

tasks, it can be time consuming

you manage to gain a lot of thei

Specifically use this tactic for na

new directories and article sites.

new links your competitors hav

Link

ential part of any link building campaign, the cu

king edge from somewhere so finding and steal

erous tools to help you evaluate the competitioSEOmozs Linkscape/Open Site Explorer but if y

best backlink technology.

Dont

cklink data to Expect Googles link operato

information you need

le sites etc for Stray too far from your nich

competitors overlap into se

nd target links Expect to be able to get evebest

itors backlink profiles can be one of the more te

but is really worth it and can cause leapfrog ef

important links.

rowing down potential sites to contact for link b

Its worth spending a little time each month on

gained as quickly as possible.

uilding Dos & Dont

rrently ranking

ing it can bring in a

n including theu can afford to

r to give you all the

, sometimes

arate niches to you

y one, just do your

ious link building

ects in the SERPs if

uilding or to find

this task, catching

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Link Requests, Guest Bl

One of the older forms of link b

owners and requesting that the

amount of abuse many webmas

however as long as you take car

Guest blogging is almost identic

to place on their blog.

Reciprocal lining is exchanging li

Do

Be polite, you are requesting soelses time and resource.

Explain why they should link to

offer something in return or ma

somewhere else.

Ensure you correctly research th

will give you a link if youve not

their site properly.

Prepare a range of people to em

work your way down the list

Provide them with all the resour

need, contact details, HTML codanchor text and potential image

Create a few guest blog posts an

alternate link request strategy

Use some reciprocal link exchan

industry relevant, in content lin

Even though it has been overdo

this way, if youre looking for a

search or checking your compet

If you opt for the guest blogger

little time on a blog search or Te

Another way to find potential lin

however often end up being ab

the merits and dangers of recipr

lies somewhere in the middle of

Use reciprocal link opportunitie

other links, trade articles or pos

much more likely to benefit bot

Link

gging & Reciprocal Linking

ilding, link requests are quite simply contacting

take a look at your site and hopefully link back.

ter have become desensitised to this link buildin

e you can gain powerful backlinks.

l bar the fact you provide a set piece of content

nks between webmasters.

Dont

e of someone Demand a link. Ever.

ou, can you

be a link from

Try to trick the other webma

webmasters at least know th

the value of a link.

e site; no one

ven looked at

Get their names/site name/n

email, they are highly likely t

ail and slowly Email the same person 30 ti

to upset them

ces they may

e with suggestedfor an article

Email them anonymously fro

Mail account so you can hide

d use this as an Send 100 webmasters the sa

article

ges to gain

s

Recip link with people who j

100 other reciprocal links.

e by spammy companies you can still find some

ay to find some potential webmaster contacts t

itors backlinks.

oute then sites like MyBlogGuest can be useful

chnorati can yield similar results.

k partners is via webmaster forums and other c

ut reciprocal links. A hundred thousand articles

ocal links so I wont go into too much detail, the

good and bad.

but dont exchange with spammy sites for a lin

s and use internal links to pass value, its much l

of you.

uilding Dos & Dont

other website

Due to the sheer

g technique

for the webmaster

ster; most

e basics of SEO and

iche wrong in your

o ignore you

es and expect not

m a Hotmail or G-

your real identity.

me guest blog

st have a page of

good link partners

ry Google blog

ut just putting in a

at groups; this does

have been through

answer as always

in a long list of

ess spammy, and

8/6/2019 Link Building Dos Donts

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Press Releases

Much like articles press releases

The actually function of a press

so you really only use press rele

Do

Think about using paid services

Ensure its a well written piece o

something unique thats happen

site/about your brand

Understand press release forma

easily available online, some serspecific formatting

Link to your own site where pos

have to go without your anchor

Pay attention to regional targeti

the release will be distributed

Press releases really are a bit m

valid links. If you are going to go

formatting and content guidelin

Since press releases are usually

URL as well as anchor text links,

over flaunt the quality of your si

Avoid patronising the reader in

little patience for poor or offens

actually depicts the content of t

misleading summary followed b

If you are really after some med

journalist database or a professithough using services can be pri

The bottom line is you need a n

just rewrite an article and force

Link

are content that is syndicated offsite with links

elease is to provide potential news stories for r

ses if you have newsworthy content.

Dont

uch as PRWeb Expect to get picked up by a

blogger/reporter with free di

f content about

ing on your

Submit an article to a press r

tting, these are

vices require

Add fake contact information

release, you never know whoexpertise.

sible, you may

text

Stuff your content full of key

doesnt make sense.

ng and where Use the wrong spellings and l

target region.

ch for the average affiliate site but they are a g

ahead and write a press release do make sure y

es.

eant to go to print and web journalists you ne

just in case, so ensure you work this into the bio

te or service.

press releases, journalists are often on strict de

ive content. On the same note ensure your sum

e release, nothing will turn the journalist again

a release that doesnt deliver.

ia attention then consider manually doing your

onal contact and personally outreach to the indcey.

ws worthy story to submit a press release that

it through a PR submission system.

uilding Dos & Dont

ack to your site.

porters and authors

ajor

rectories

lease site

to your press

ll be calling on your

ords until it

anguage for your

od way to build

ou read the services

d to use your full

or main body, dont

dlines and have

ary paragraph

t you more than a

ress release, use a

stry, be wary

as any effect, dont

8/6/2019 Link Building Dos Donts

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Paid Linking

Paid linking is exactly what it sa

technique and these simple dos

Lets make this clear from the st

Undisclosed paid links are large

link index can, and does get pe

The Google Webmaster Guidelin

the search bot that this is the ca

and has been around since the d

Do

Consider sponsored/paid links, t

strong SERP boost with minimal

Look for where competitors ma

links, can you get a free or paid l

Consider premium membersh

directories or organisation bodi

site.

Consider paying for services suc

reviews or press features

Look for other methods of obtai

sponsored links, sending produccontent or other bonuses

A small paid link budget for mos

obtain strong paid links from nic

small amount of this type of link

are aware of the Google Webm

Always look out for opportunitie

building, a paid article submissio

directory listing in a strong nich

Link

s on the tin, paying, for links. It can be a high ris

and donts should be able to help you identify

art of this segment however;

ly against Google Webmaster Terms of Service,

ple banned.

e do allowpaid linking, they just ask link hosts t

se, after all paid banner space on a website it te

own of the internet.

Dont

hey can offer a

time investment

Rely on paid links, you never

someone will get busted, inc

be placing paid

ink here?

Out competitors just to ge

highly unprofessional and wi

ips in niche

s related to your

Pay for listings in any genera

featured

as website Pay for search submission or

submission service.

ning the

t samples, free

Buy paid links in bulk from u

t projects is a sound strategy; there are plenty o

he membership directories or sponsored review

building in early on to speed initial results but a

ster ToS and when you are or are not crossing a

s where investing a small amount can augment

n may be able to earn you traffic as well as a lin

directory can be 100x more valuable than the f

uilding Dos & Dont

, high gain

here is appropriate.

manipulating the

notify surfers and

hnically a paid link

know when

luding you.

t them banned. Its

ll come back around

l directory just to be

equally scammy

disclosed urls

legitimate ways to

s. Its good to ease a

lways ensure you

line.

ther forms of link

and a sponsored

ree link.

8/6/2019 Link Building Dos Donts

16/18

Link Wheels

Link wheels (sometimes called c

technique that involves creating

linking back to your own site ins

Do

Expect to invest time, link wheel

work but they are worth it

Hyper focus the content, choose

niche i.e. if your selling widgets

about fast red widgets

Update the hub maybe once or

Use in content, keyword focuseback to your site

Create a few hubs to concentrat

Use other link building techniqu

wheels and make them stronger

Experiment with different servic

works in your nice

Link wheels may take a while to

larger SEO projects, they can be

medium/long tailed keywords a

you need but they offer a long l

One thing to remember is you h

wheel than you would building l

higher volume as the risk of bei

What you do need to be aware

put a bunch of time into a hub o

time so make sure you read the

Wordpress.com for example do

Link

ontent hubs or hub link building), are a special li

content and placing it on offsite blogs or conten

ide this content.

Dont

s can be hard Copy content from your own

a niche of your

ake the hub

Pepper the hub with hundre

themes/subjects and produc

wice a month Set up a scraper to do it ever

anchor text Shove your URL or links in a f

e on Launch a new wheel every w

first ones

es to target the Expect a big bonus from sim

up on hubpages

es to find what Copy too much content betw

get your head around and more often than not

time consuming but they are effective, especiall

the side of a few competitors, not only can the

sting link source to one or more of your sites.

ave to be significantly less careful when building

inks to your own sites. This means you can build

g banned is much lower and the consequences

f is that each site has its own content, link and

nly to get it banned then youre going to have w

rules, especially if promoting an adult health pro

not usually allow such content.

uilding Dos & Dont

k building

t sinks and then

site

s of

s

day/hour

ooter or blogroll

eek and forget the

ly putting an article

een hubs

hey are reserved for

y for targeting

give you the push

links into your

quicker and in

uch less serious.

sage rules, if you

asted a bunch of

duct, Squidoo and

8/6/2019 Link Building Dos Donts

17/18

Link Bait

An easier said than done form o

so good it entices links of its ow

significant time and resource int

Do

Work in a team to come up with

Put aside time for brainstormin

Check similar industries for idea

successful

Explore new technologies, servi

communication forms for launclink bait

Make it easy to read/use/intera

As affiliate marketers it really is

are frequently expensive to pro

course possible to come up with

famous cases is the Million Doll

huge traffic, you just need to thi

A currently popular form of link

representations of information)

potential payoff for the average

Link

link building involving the creation of a piece o

accord. It should really only be undertaken if y

o research and development.

Dont

a good idea Write an article and assume

and production Write it off as a 5 minute jo

s that seemed Copy other linkbait ideas ex

your product/website, it wo

es or

ing/hosting your

Over complicate things, co

spread easily

t/explain Bog it down with too much

material

unlikely that modern forms of link bait will be w

uce and risky but can pay off big time if you do i

amazing link bait ideas that cost almost nothin

lar Homepage this site got a huge amount of pr

nk of a really good idea! Good luck there!

bait is the creation of infographics (elaborate gr

however it will more than likely be a little too m

affiliate marketer.

uilding Dos & Dont

content or media

u are willing to put

thats enough

actly and just insert

nt work

plex stuff doesnt

promotional

rth your time, they

t right. It is of

, one of the most

ess and still receives

phical

uch effort for the

8/6/2019 Link Building Dos Donts

18/18

Conclusion

There are many more forms of li

and easy to use. The best links yget, especially when youre in a

If you want sustainable rankings

mind and try to approach link b

If you want link building to be e

span across niches and websites

for an end goal can bring fantas

remember to keep your own go

Finally dont expect link building

preparation and patience, I ofte

keywords can easily move up in

rankings and positive traffic leve

nk building out there, these are just some of the

ou can get are the ones your competitors eitherSEO competitive niche.

always keep the Google webmaster guidelines i

ilding as ethically as possible.

sier you need to build relationships with other

, many affiliates will own sites in multiple niches

ic results. Treat other webmasters with the resp

ls in sight.

to ever be too easy, just like everything of value

judge keyword progress on 3 or 6 month basis

a matter of weeks it means nothing if you dont

ls.

more recognised

dont have or cant

n the back of your

ebmasters that

and co-operating

ect they deserve but

it takes hard work,

and while long tail

sustain those