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  • 8/6/2019 Link Building Dos Donts


    Link Building Dos & Donts

  • 8/6/2019 Link Building Dos Donts



    Craig Parker our resident SEO Ex

    comprehensive whitepaper on t

    Craig runs through all the major

    suggestions on what you should

    with the search engines.

    The guide comes with a pre-link

    site is ready, suggestions on aut

    explanation about your link prof

    This document will explore diffe


    There is a minefield of advice ou

    you sit down to read this docum

    techniques and spending time in

    the long run than repeating the

    That being said of course there

    principles, hopefully you can lea

    Preparing for Link Buil

    One of the biggest mistakes I se

    being ready; link building is one

    following checklist before starti

    from your site, I have filled in th

    If you dont know the answer to

    steps please speak to your affili

    the MN blog for related tutorial


    pert has put together a very

    he do's and don'ts of link building.

    forms of link building and gives his

    do and what could trigger flags

    building checklist to ensure your

    submitters and software and an


    rent forms of link building and try to outline som

    t there, a lot of it conflicting as time changes so

    ent remember to keep that in mind that SEO ev

    novating link building in your own way will alwa

    same patterns over and over again.

    re always going to be some core link building m

    rn more about those below.


    people make is rushing off to build 1000s of lin

    tool in your SEO arsenal, not the onlyone. Make

    g a link building campaign so you know there ar

    e first entry as an example.

    some of these questions or need help with som

    te manager or take a look on the MoreNiche for

    , you should be able to find help quite easily.

    uilding Dos & Dont

    e basic dos and

    do the rules, when

    lves and so do SEO

    ys payoff more in

    ethods and SEO

    ks before really

    sure you look at the

    ent things missing

    of these early

    um or even search

  • 8/6/2019 Link Building Dos Donts



    Initial Site Planning

    I have ensure my site uses at le

    I have ensured my site has a ce

    I have identified my niche for k

    I know what platform my site

    I have sorted a server/hosting


    I have conducted basic keywor

    I have chosen 10-20 "golden" t

    I have made sure my target ke

    I have double checked the key

    I have double checked the com

    I have a related domain name

    Onsite Work

    I have used my keyword resear

    I have signed up for webmaste

    I have ensured my site is acces

    I have used robots and htacces

    If my site is a rebuild or move,

    I have ensure header tags have

    I have ensure the alt attribute

    I have implemented affiliate co

    I have generated relevant site

    I have correctly marked up any

    I have ensured my golden key

    I have SEO/keyword friendly ur

    I have some unique content re

    Post Indexing

    I have checked my site for cano

    I have a backup in case things g

    I have a content schedule abou

    I have made sure there is no hi

    All my titles, meta data and he

    I have ensure I have not straye


    ast one revenue model

    ntral theme

    eyword research

    ill be on and why (static/Wordpress etc)


    rget keywords

    words are related

    ords have search volume

    petitors are realistic competition

    nd/or site name

    ch to fill in head data

    and analytics services


    s to control spidering

    ld urls have been taken into account

    been used correctly

    as been completed on images


    aps (text/news/mobile/video)

    available data (rDFA/Microformats)

    ords are used throughout my sites content


    dy based on my golden keywords

    nical issues (such as domain and category pages

    o wrong

    t when to add new content to the site

    den text or broken divs etc.

    ders are unique to their own pages

    too far from my sites central theme

    uilding Dos & Dont



  • 8/6/2019 Link Building Dos Donts


    Beginning Link Building

    OK so you have done everything

    wilderness, here are a few gene


    Start steady, work up to those fi

    over a few weeks or a month

    Put a small amount of time asid

    week to add new links

    Stick to your golden keywords a


    Use anchor text keywords wher

    Use nofollow links, they are part


    Use small amounts of social me

    Vary link targets inside specific p

    Use internal link building to ben

    Strike a balance between root a

    tend to aim for 1 in 3 links to de

    Create a separate email address

    link campaigns.

    A Few Notes to Start...

    A note on auto submitters and

    or websites, generally I do not r

    1) Google is an algorithm, iadjusting the index appr

    same pattern each time

    There is no doubt that t

    remember this natural l

    2) If the software was so gust use it to magically S

    affiliate commissions? S

    the top in any niche, its

    edging forward.


    on your checklist, now its time to move into th

    al dos and donts that apply to link building in


    rst 1000 links Submit 10,000 directory link


    each day or Spend 12 hours Monday buil

    it 30 days before trying again

    d your chosen Start throwing in unrelated k

    text because they are high tr

    ver possible Use the exact same anchor t

    of a natural Target 100 dofollow blogs in

    the same text

    ia to interact Spam every article and link t


    ages Link to your homepage 15 ti


    efit you too Go overboard or try to contr


    d deep links, I

    ep pages

    Build 50,000 links to index.p

    of your site

    for managing Use this as an excuse to crea

    spam without consequence,


    oftware: A lot of affiliates ask me about auto su

    commend using them. There are a number of r

    t works on patterns, recognising them, classifyin

    opriately. If you use an auto submitter you are c

    and the exact same pattern as everyone else usi

    is could be easily detected, if you take no other

    ink profile rarely have predictable patterns.

    od it brought guaranteed results how come the

    EO a bunch of their sites to the top and make lot

    EO is a dynamic field there is no one technique t

    about balancing techniques monitoring results

    uilding Dos & Dont

    link building


    the day your site is

    ding links then leave

    eywords as anchor


    xt every single time

    the same hour with

    Twitter and

    es in one article or

    l PR flow with

    p and 0 to the rest

    te a false alias and

    try to avoid Hotmail

    bmission software

    asons for this.

    g them and

    reating the exact

    ng that submitter.

    advice from me

    programmer didnt

    s of their own

    hat can get you to

    nd constantly

  • 8/6/2019 Link Building Dos Donts


    3) Your IP will likely be banyoull be spamming can

    a real spanner in the wo

    when this info will get t

    Open ID or similar syste

    Ultimately auto submission does

    keywords, target website etc th

    with it and 90% of the time you


    A note on black and white hat t

    myths, depending on your persp

    general) strategy can be white h

    basic rule set but even many of

    We all want to make money onli

    its better SEO but because its t

    but so can playing by the rules, i

    webmasters how you would like


    A note on Link Profiles: Link pro

    of the most important aspects o

    to a site (especially from launch)

    and stronger as time goes on, p

    systematically on the 3rd week o

    It easy to illustrate this point wit

    discovered throughout on year,


    ned from a bunch of services, just like Google m

    detect your behaviour and ultimately ban your I

    rks for when you want to do some real marketin

    Google and what they could do with it, especia


    have its place in SEO but its so conditional and

    t you really shouldnt use it unless youre sure t

    can achieve just as much with manual submissio

    echniques: Black and white hat is one of the mo

    ective and approach almost any SEO (or indeed

    at or black hat, there are the Google Webmaste

    hese are shades of grey.

    ne but you should always respect other peoples

    he right thing to do. Using aggressive or underh

    ts a personal judgement but I recommend you

    to be treated yourself, you never know when th

    files are the building of links to your website ov

    f link building and one of the most ignored. Whe

    its important to build a steadily rising link grap

    aks and troughs are fine to occur every now an

    f every month.

    h an actual graph, imagine the figures are cumu

    the axis of the bottom is the week in the year.

    uilding Dos & Dont

    any of the websites

    . This is going to be

    g. You never know

    lly with current

    specific to industry,

    e site can cope

    n even in smaller

    st prevalent SEO

    marketing in

    Guidelines as a

    work, not because

    nd tactics can work

    lways treat others

    e tables will be

    r time; they are one

    n doing link building

    that gets strong

    again but not

    ative links

  • 8/6/2019 Link Building Dos Donts


    If you build poor quality links frodown and also look bad, always

    link profile.

    A Note on Keyword Volumes &

    volumes these days, mostly bec

    sure to keep this in mind, track t

    it really is worth your effort. Ear

    much lower inbound traffic than

    impression to CTR (visible in We

    With the constant SERP changes

    impressions and clickthroughs amonitor your target keywords p

    point in ranking 1st for a keywor


    m sites that delete them over time your link graaim to build stable, sustainable links to ensure t

    Adjustment: Unfortunately no tool accurately r

    use its such a difficult task. When you do your

    he traffic increases as the keyword is moving up

    ly indicates that it may be time to give up on a k

    predicted, terrible bounce rates, low pages per

    bmaster Tools now).

    (the most recent being the aggressive intrusion

    re almost always in flux, use webmaster tools anerformance and make adjustments to your cam

    if 90% of the traffic bounces off.

    uilding Dos & Dont

    ph will go up ande stability of your

    ports keyword

    eyword research be

    and try to predict if

    yword include

    visit or low

    of places results)

    d analytics toaign, there is little

  • 8/6/2019 Link Building Dos Donts


    Link Building Method

    You are probably already aware

    to take a look at each of them n

    Directory Link Building

    An old technique that many peo

    Directory submission has certain

    your SEO toolbox.


    Work Golden Keywords into thepossible

    Create 5 or so varied sets of title

    and keyword sets and rotate th

    Carefully select niche, related a

    directories to submit to

    Check competitor backlinks for

    are helping them

    Consider paying for cheaper nic

    directories, especially for a few

    Look into blog, recipe, product,other vertical directories if it ap


    Submit to directories that only a

    Directory link building can be a

    with control and balance in min

    different directories and really f

    you have to shell out a few dolla

    The absolute last thing to do is s

    the sites you are leaving links on

    because reciprocal linking is spe

    scamming links from webmaste


    of most of the standard SEO link building techni

    w and run through some basic dos and donts.

    ple would claim is dead in SEO but this is simp

    ly evolved since the early days of SEO but its sti


    Site Title where Put all 20 golden keywords i

    s, descriptions

    m/mix them up

    Use auto submitters to thro

    the same description to dire

    d powerful Drop links on free-links-bom which currently ha


    irectories which Assume that Google will spi


    e or powerful

    arly deep links

    Submit to 10,000 directories

    eview, RSS orlies to your

    Create crappy blog pages orfeeds just to get in them

    llow URL links Worry, if you chose a good d

    valuable too

    owerful technique but it needs to be done right

    , ensure you are writing varied descriptions and

    cus on those competitor and niche directories


    ubmit 1000s and 1000s of links to poor quality

    and always avoid directories that force you to r

    cifically bad but more often than not because th


    uilding Dos & Dont

    ues, we are going

    ly not true.

    ll a useful tool in

    the title

    1000s of copies of



    15,000 pending

    er the links right

    for $100

    non maintained

    omain these are

    , approach the task

    titles for the

    t the start, even if

    directories, examine

    eciprocal link, not

    ese directories are

  • 8/6/2019 Link Building Dos Donts


    Social Bookmarking

    Social bookmarking is the proce

    specific content on your site, ge

    content so you may need to spelink benefit.


    Use social bookmarking to prom

    content on your site

    Get in your deep links, post new

    posts you are proud of to SB site

    Get the links even if they are no

    Use SB to help new content get

    Submit to social bookmarking in

    maybe two or three times a mo

    different SB sites each time

    Write a range of titles and descr

    with directories

    Expect that not all your links will

    Use informative titles with 1 or

    keywords inUse enticing titles (such as top 5


    Social bookmarking can result in

    and indexing exposure.

    Never go headstrong into social

    you think so, work to create so

    submit that. At the very least cr

    guidelines (i.e. list articles, how


    s of using sites like Digg, StumbleUpon and man

    erally they require other users to work with yo

    nd some time making friends if you want to see


    ote interesting Show everyone your terms a

    articles and blog


    Submit your home page

    ollow Assume they are a waste of

    that attribute

    indexed Post to the same sites every


    short burst

    th using

    Spam 5 times a da

    iptions just like Crack that auto-submitter o


    make Instantly repost them 10 tim

    against competition

    golden Cram 15 keywords into a 15

    products in my Set the title to Keyword 1 b

    tons of link power and traffic but mostly its jus

    bookmarking assuming you deserve to be first p

    ething different and/or original (expect that to

    ate some unique content along the usual social

    o articles, and make sure they have pictures an

    uilding Dos & Dont

    y more to promote

    in promoting

    more than the basic

    nd conditions page

    ime just because of

    day with a new

    with links

    t for 10,000 quick

    es or go voting

    character title


    for the easy links

    age of Digg because

    e hard work) and


    are easy to read).

  • 8/6/2019 Link Building Dos Donts


    Article Submission

    Article submission is the process

    related to your niche and submi

    this case we are focusing mainly


    Use article submission to broad

    potential and capture additional

    Use lots of different article direc

    specialising in niche related or e

    powerful ones

    Ensure you at least vary the arti

    if not have new content all togeChop and change anchor text be


    Mix up deep links and root links


    Use very powerful portals like G

    to build up reputation

    Use MoreNiche resources comb

    spinners or your own rewriting s

    Write article variations for on an

    Ensure you select appropriate c

    Read and understand each direc

    links and be sure to stick by the

    Just like directory submission, a

    quantity. Start with your niche a

    these, expand your campaign as

    As articles take a while to both

    consider article submission as a

    campaign with the target of ma

    Its also a good idea to keep trac

    regularly and prioritising these f


    of writing medium length (400-1000 word) arti

    tting them to various online article directories fo

    on the links prospect.


    n ranking


    Use it to outrank your own si

    you submit



    Submit it 10,000 articles dire


    le between sites


    Use auto submitters to drop

    very directorytween Forget to use anchors or sue


    for maximum Link 3 times to your homepa

    ather and Ezine Bully or spam a community,


    ined with article


    Just copy and paste the reso

    will have already been done

    d offsite Put the same article on your

    submit it to directories.

    tegories Waste a submission by putti

    inappropriate category

    tories rules on Use auto submitters or not p

    end up with a banned article

    ticle submission is about find a balance betwee

    nd high powered directories and put time into c

    the weeks go on to some of the smaller directo

    repare, submit and be approved and spidered y

    long term task, as such its good to start it early i

    two sessions per month.

    k of what directories are approving your articles

    or future submissions.

    uilding Dos & Dont

    les on subjects

    r links or traffic. In

    tes, think before

    ctories in the same

    the same article one

    the same one every

    ge in one paragraph

    espect has to be

    rce up, its lazy and

    site/blog then

    g it in a totally

    ay attention and

    or user account.

    quality and

    eating content for


    ou definitely need to

    n your SEO

    quickly and/or

  • 8/6/2019 Link Building Dos Donts


    Blog & Forum Submissi

    Blog and forum submissions are

    on relevant posts or joining in p

    sites, it should be handled caref


    Use search operators and Googl

    identify targets in your niche

    Pay attention to localisation and


    Comment on blogs with your o


    Read posts and reply with a vali

    Engage with bloggers and forum

    potential future link avenues.

    Use multiple forums with differ

    post when you can but consider

    Blog and forum commenting ca

    as well pointless if your comme

    submission may initially seem q

    A critical way of thinking about i

    I can get a link if I contribute s

    And not,

    I deserve a linkfor joining in t

    Remember you dont deserve a

    Agree, always read what they

    illustrate an example of how so

    Additionally if youre a blog or f

    respect, not every comment is s

    and maybe earn a link back if yo



    a slightly different form of link building that inv

    pular forum discussion in order to gain links fro

    lly but is still a perfectly good way to obtain lin


    e blog search to Use lists of forums unrelated


    potential Push links onto forums and u

    know you

    n or brand Stuff name fields with keywo

    interaction Post generic great idea poslook like a spammer

    staff to create Upset everyone right away le

    slagging other members/con

    nt signatures,

    time vs payoff

    Keep changing sig links or po


    bring some great SEO results but they can also

    ts never go live or your threads are deleted. Blo

    ite different but the way you approach them as

    t is this;

    mething to this discussion

    is discussion

    link from someones blog or forum just because

    ere talking about, maybe offer a (polite) alterna

    ething they discuss did/did not work for you.

    rum administrator treat commenters and cont

    pam and you are much more likely to open com

    u give people a chance.

    uilding Dos & Dont

    lves commenting

    m powerful niche


    to your theme or

    sers before people


    ts that make you

    aving links and

    ributors off.

    t 300 times in one

    be time consuming

    g and forum

    an SEO is the same.

    you posted I

    te perspective or

    ibutors with

    unication channel

  • 8/6/2019 Link Building Dos Donts


    Profile Link Building

    Profile link building involves the

    biographical data such as profile

    that lost a lot of power recently


    Whenever you genuinely make

    somewhere ensure you fill in rel

    and place a link where you can

    Know that overdoing profile link

    easily get you banned or penalis

    Realise that you need to conside


    Small selection of the huge rang

    Keep an eye out for the dofollo

    Try to get keyword urls if you w


    Use keywords in your bio, link it

    ensure it reads well.

    Remember many forums have p

    Tailor bios to fit the theme of th

    Fill in as many fields as possible

    Profile link building can be of us

    than any other technique this is

    unnatural to have exactly the sa

    for this.

    As with many forms of link build

    Facebook, Twitter and a few nic

    time looking for the most releva

    time interacting but I recommen


    Always remember that some of

    dont want to close out the SER


    uses of membership sites across the web and m

    s when you create an account to gain a link bac

    but still holds some value when used correctly.


    n account

    evant bio data

    Go around changing them ea

    new website.

    building can


    Over do it!

    r each site Get banned because you did

    remember it could cause proSEO

    e of social sites Submit to the same sites ove

    the same pattern.

    ones Avoid leaving a link just beca

    nt the profile to Spam 50 keywords in the acc

    to your site but Make your bio a list of 50 ke

    rofile pages too Create multiple accounts jus

    e site Paste the same bio into 150

    Just add a bio and never thin

    but you really need to be careful in technique

    really one in which you need to avoid auto sub

    me profile on a 1000 services and I have seen pe

    ing a good idea is to grow it with your site, start

    e relative ones and as time goes on create mor

    nt ones you can find and expanding out. You do

    d you do give each site a little love, just so your

    the bigger social networking sites have a lot of r

    s for smaller keywords with profiles instead of y

    uilding Dos & Dont


    , its a technique

    ch time you get a

    t read the rules,

    blems for future

    r and over again in

    use its nofollow

    ount/prolife name


    for the links


    k about it again

    nd volume, more

    itters, its incredibly

    ople get penalised

    of small with

    and more, each

    t have to spend

    profile looks more

    nking potential, you

    our site!

  • 8/6/2019 Link Building Dos Donts


    Competitor Analysis

    Competitor link analysis is an es

    competitors are getting their ra

    lot of advantages. There are nuSEOBook Toolbar, SEMRush and

    splash out Majestic SEO has the


    Use a range of tools to obtain b

    trawl the results

    Pull out specific directories/artic

    other link building efforts

    Compare multiple competitors athat all sites have

    Building links from your compet

    tasks, it can be time consuming

    you manage to gain a lot of thei

    Specifically use this tactic for na

    new directories and article sites.

    new links your competitors hav


    ential part of any link building campaign, the cu

    king edge from somewhere so finding and steal

    erous tools to help you evaluate the competitioSEOmozs Linkscape/Open Site Explorer but if y

    best backlink technology.


    cklink data to Expect Googles link operato

    information you need

    le sites etc for Stray too far from your nich

    competitors overlap into se

    nd target links Expect to be able to get evebest

    itors backlink profiles can be one of the more te

    but is really worth it and can cause leapfrog ef

    important links.

    rowing down potential sites to contact for link b

    Its worth spending a little time each month on

    gained as quickly as possible.

    uilding Dos & Dont

    rrently ranking

    ing it can bring in a

    n including theu can afford to

    r to give you all the

    , sometimes

    arate niches to you

    y one, just do your

    ious link building

    ects in the SERPs if

    uilding or to find

    this task, catching

  • 8/6/2019 Link Building Dos Donts


    Link Requests, Guest Bl

    One of the older forms of link b

    owners and requesting that the

    amount of abuse many webmas

    however as long as you take car

    Guest blogging is almost identic

    to place on their blog.

    Reciprocal lining is exchanging li


    Be polite, you are requesting soelses time and resource.

    Explain why they should link to

    offer something in return or ma

    somewhere else.

    Ensure you correctly research th

    will give you a link if youve not

    their site properly.

    Prepare a range of people to em

    work your way down the list

    Provide them with all the resour

    need, contact details, HTML codanchor text and potential image

    Create a few guest blog posts an

    alternate link request strategy

    Use some reciprocal link exchan

    industry relevant, in content lin

    Even though it has been overdo

    this way, if youre looking for a

    search or checking your compet

    If you opt for the guest blogger

    little time on a blog search or Te

    Another way to find potential lin

    however often end up being ab

    the merits and dangers of recipr

    lies somewhere in the middle of

    Use reciprocal link opportunitie

    other links, trade articles or pos

    much more likely to benefit bot


    gging & Reciprocal Linking

    ilding, link requests are quite simply contacting

    take a look at your site and hopefully link back.

    ter have become desensitised to this link buildin

    e you can gain powerful backlinks.

    l bar the fact you provide a set piece of content

    nks between webmasters.


    e of someone Demand a link. Ever.

    ou, can you

    be a link from

    Try to trick the other webma

    webmasters at least know th

    the value of a link.

    e site; no one

    ven looked at

    Get their names/site name/n

    email, they are highly likely t

    ail and slowly Email the same person 30 ti

    to upset them

    ces they may

    e with suggestedfor an article

    Email them anonymously fro

    Mail account so you can hide

    d use this as an Send 100 webmasters the sa


    ges to gain


    Recip link with people who j

    100 other reciprocal links.

    e by spammy companies you can still find some

    ay to find some potential webmaster contacts t

    itors backlinks.

    oute then sites like MyBlogGuest can be useful

    chnorati can yield similar results.

    k partners is via webmaster forums and other c

    ut reciprocal links. A hundred thousand articles

    ocal links so I wont go into too much detail, the

    good and bad.

    but dont exchange with spammy sites for a lin

    s and use internal links to pass value, its much l

    of you.

    uilding Dos & Dont

    other website

    Due to the sheer

    g technique

    for the webmaster

    ster; most

    e basics of SEO and

    iche wrong in your

    o ignore you

    es and expect not

    m a Hotmail or G-

    your real identity.

    me guest blog

    st have a page of

    good link partners

    ry Google blog

    ut just putting in a

    at groups; this does

    have been through

    answer as always

    in a long list of

    ess spammy, and

  • 8/6/2019 Link Building Dos Donts


    Press Releases

    Much like articles press releases

    The actually function of a press

    so you really only use press rele


    Think about using paid services

    Ensure its a well written piece o

    something unique thats happen

    site/about your brand

    Understand press release forma

    easily available online, some serspecific formatting

    Link to your own site where pos

    have to go without your anchor

    Pay attention to regional targeti

    the release will be distributed

    Press releases really are a bit m

    valid links. If you are going to go

    formatting and content guidelin

    Since press releases are usually

    URL as well as anchor text links,

    over flaunt the quality of your si

    Avoid patronising the reader in

    little patience for poor or offens

    actually depicts the content of t

    misleading summary followed b

    If you are really after some med

    journalist database or a professithough using services can be pri

    The bottom line is you need a n

    just rewrite an article and force


    are content that is syndicated offsite with links

    elease is to provide potential news stories for r

    ses if you have newsworthy content.


    uch as PRWeb Expect to get picked up by a

    blogger/reporter with free di

    f content about

    ing on your

    Submit an article to a press r

    tting, these are

    vices require

    Add fake contact information

    release, you never know whoexpertise.

    sible, you may


    Stuff your content full of key

    doesnt make sense.

    ng and where Use the wrong spellings and l

    target region.

    ch for the average affiliate site but they are a g

    ahead and write a press release do make sure y


    eant to go to print and web journalists you ne

    just in case, so ensure you work this into the bio

    te or service.

    press releases, journalists are often on strict de

    ive content. On the same note ensure your sum

    e release, nothing will turn the journalist again

    a release that doesnt deliver.

    ia attention then consider manually doing your

    onal contact and personally outreach to the indcey.

    ws worthy story to submit a press release that

    it through a PR submission system.

    uilding Dos & Dont

    ack to your site.

    porters and authors



    lease site

    to your press

    ll be calling on your

    ords until it

    anguage for your

    od way to build

    ou read the services

    d to use your full

    or main body, dont

    dlines and have

    ary paragraph

    t you more than a

    ress release, use a

    stry, be wary

    as any effect, dont

  • 8/6/2019 Link Building Dos Donts


    Paid Linking

    Paid linking is exactly what it sa

    technique and these simple dos

    Lets make this clear from the st

    Undisclosed paid links are large

    link index can, and does get pe

    The Google Webmaster Guidelin

    the search bot that this is the ca

    and has been around since the d


    Consider sponsored/paid links, t

    strong SERP boost with minimal

    Look for where competitors ma

    links, can you get a free or paid l

    Consider premium membersh

    directories or organisation bodi


    Consider paying for services suc

    reviews or press features

    Look for other methods of obtai

    sponsored links, sending produccontent or other bonuses

    A small paid link budget for mos

    obtain strong paid links from nic

    small amount of this type of link

    are aware of the Google Webm

    Always look out for opportunitie

    building, a paid article submissio

    directory listing in a strong nich


    s on the tin, paying, for links. It can be a high ris

    and donts should be able to help you identify

    art of this segment however;

    ly against Google Webmaster Terms of Service,

    ple banned.

    e do allowpaid linking, they just ask link hosts t

    se, after all paid banner space on a website it te

    own of the internet.


    hey can offer a

    time investment

    Rely on paid links, you never

    someone will get busted, inc

    be placing paid

    ink here?

    Out competitors just to ge

    highly unprofessional and wi

    ips in niche

    s related to your

    Pay for listings in any genera


    as website Pay for search submission or

    submission service.

    ning the

    t samples, free

    Buy paid links in bulk from u

    t projects is a sound strategy; there are plenty o

    he membership directories or sponsored review

    building in early on to speed initial results but a

    ster ToS and when you are or are not crossing a

    s where investing a small amount can augment

    n may be able to earn you traffic as well as a lin

    directory can be 100x more valuable than the f

    uilding Dos & Dont

    , high gain

    here is appropriate.

    manipulating the

    notify surfers and

    hnically a paid link

    know when

    luding you.

    t them banned. Its

    ll come back around

    l directory just to be

    equally scammy

    disclosed urls

    legitimate ways to

    s. Its good to ease a

    lways ensure you


    ther forms of link

    and a sponsored

    ree link.

  • 8/6/2019 Link Building Dos Donts


    Link Wheels

    Link wheels (sometimes called c

    technique that involves creating

    linking back to your own site ins


    Expect to invest time, link wheel

    work but they are worth it

    Hyper focus the content, choose

    niche i.e. if your selling widgets

    about fast red widgets

    Update the hub maybe once or

    Use in content, keyword focuseback to your site

    Create a few hubs to concentrat

    Use other link building techniqu

    wheels and make them stronger

    Experiment with different servic

    works in your nice

    Link wheels may take a while to

    larger SEO projects, they can be

    medium/long tailed keywords a

    you need but they offer a long l

    One thing to remember is you h

    wheel than you would building l

    higher volume as the risk of bei

    What you do need to be aware

    put a bunch of time into a hub o

    time so make sure you read the for example do


    ontent hubs or hub link building), are a special li

    content and placing it on offsite blogs or conten

    ide this content.


    s can be hard Copy content from your own

    a niche of your

    ake the hub

    Pepper the hub with hundre

    themes/subjects and produc

    wice a month Set up a scraper to do it ever

    anchor text Shove your URL or links in a f

    e on Launch a new wheel every w

    first ones

    es to target the Expect a big bonus from sim

    up on hubpages

    es to find what Copy too much content betw

    get your head around and more often than not

    time consuming but they are effective, especiall

    the side of a few competitors, not only can the

    sting link source to one or more of your sites.

    ave to be significantly less careful when building

    inks to your own sites. This means you can build

    g banned is much lower and the consequences

    f is that each site has its own content, link and

    nly to get it banned then youre going to have w

    rules, especially if promoting an adult health pro

    not usually allow such content.

    uilding Dos & Dont

    k building

    t sinks and then


    s of



    ooter or blogroll

    eek and forget the

    ly putting an article

    een hubs

    hey are reserved for

    y for targeting

    give you the push

    links into your

    quicker and in

    uch less serious.

    sage rules, if you

    asted a bunch of

    duct, Squidoo and

  • 8/6/2019 Link Building Dos Donts


    Link Bait

    An easier said than done form o

    so good it entices links of its ow

    significant time and resource int


    Work in a team to come up with

    Put aside time for brainstormin

    Check similar industries for idea


    Explore new technologies, servi

    communication forms for launclink bait

    Make it easy to read/use/intera

    As affiliate marketers it really is

    are frequently expensive to pro

    course possible to come up with

    famous cases is the Million Doll

    huge traffic, you just need to thi

    A currently popular form of link

    representations of information)

    potential payoff for the average


    link building involving the creation of a piece o

    accord. It should really only be undertaken if y

    o research and development.


    a good idea Write an article and assume

    and production Write it off as a 5 minute jo

    s that seemed Copy other linkbait ideas ex

    your product/website, it wo

    es or

    ing/hosting your

    Over complicate things, co

    spread easily

    t/explain Bog it down with too much


    unlikely that modern forms of link bait will be w

    uce and risky but can pay off big time if you do i

    amazing link bait ideas that cost almost nothin

    lar Homepage this site got a huge amount of pr

    nk of a really good idea! Good luck there!

    bait is the creation of infographics (elaborate gr

    however it will more than likely be a little too m

    affiliate marketer.

    uilding Dos & Dont

    content or media

    u are willing to put

    thats enough

    actly and just insert

    nt work

    plex stuff doesnt


    rth your time, they

    t right. It is of

    , one of the most

    ess and still receives


    uch effort for the

  • 8/6/2019 Link Building Dos Donts



    There are many more forms of li

    and easy to use. The best links yget, especially when youre in a

    If you want sustainable rankings

    mind and try to approach link b

    If you want link building to be e

    span across niches and websites

    for an end goal can bring fantas

    remember to keep your own go

    Finally dont expect link building

    preparation and patience, I ofte

    keywords can easily move up in

    rankings and positive traffic leve

    nk building out there, these are just some of the

    ou can get are the ones your competitors eitherSEO competitive niche.

    always keep the Google webmaster guidelines i

    ilding as ethically as possible.

    sier you need to build relationships with other

    , many affiliates will own sites in multiple niches

    ic results. Treat other webmasters with the resp

    ls in sight.

    to ever be too easy, just like everything of value

    judge keyword progress on 3 or 6 month basis

    a matter of weeks it means nothing if you dont


    more recognised

    dont have or cant

    n the back of your

    ebmasters that

    and co-operating

    ect they deserve but

    it takes hard work,

    and while long tail

    sustain those