link building: gil reich

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GET YOUR MESSAGE ON THEIR SITE Gil Reich (@GilR) Managing Greatness

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Getting people to put your message on their site.

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Page 1: Link Building: Gil Reich

GET YOUR MESSAGE ON THEIR SITE

Gil Reich (@GilR)Managing Greatness

Page 2: Link Building: Gil Reich

STRATEGY 1:MAKE “YOUR” MESSAGE“THIS GUY ROCKS”

Page 3: Link Building: Gil Reich

You Rock!: Testimonials

Gil Reich, Managing Greatness. @GilR

People are more likely to quote you if you’re saying things they want people to hear.

Page 4: Link Building: Gil Reich

You Rock!: Reviews & Ratings

Gil Reich, Managing Greatness. @GilR

Page 5: Link Building: Gil Reich

You Rock!: Badges & Praise

Gil Reich, Managing Greatness. @GilR

What can you do to enhance somebody else’s authority?

Page 6: Link Building: Gil Reich

Have Chutzpah

Gil Reich, Managing Greatness. @GilR

Be an authority. Don’t wait for others to declare you one.

Page 7: Link Building: Gil Reich

STRATEGY 2:WRITE ON RELEVANT SITES THATWANT GOOD CONTENT & CAN DELIVER YOUR AUDIENCE

Page 8: Link Building: Gil Reich

Gil Reich, Managing Greatness. @GilR

Guest post

Page 9: Link Building: Gil Reich

9Gil Reich, Managing Greatness @GilR

Leverage Others’ SEO Power

Sometimes it’s easier to get your message to rank on someone else’s site

Page 10: Link Building: Gil Reich

Use Q&A Sites

Gil Reich, Managing Greatness. @GilR

Serve the community, then serve yourself

Page 11: Link Building: Gil Reich

Enlightened self-interest is OK

Gil Reich, Managing Greatness. @GilR

Page 12: Link Building: Gil Reich

STRATEGY 3: ENGAGE THE COMMUNITY

Page 13: Link Building: Gil Reich

Gil Reich, Managing Greatness. @GilR

You Rock: Vanity Bait

To motivate others to support your efforts: engage them ~@aimclearblog

Page 14: Link Building: Gil Reich

Common enemies

“Worst of” posts do better than “best of” posts ~@saffyre9

Gil Reich, Managing Greatness. @GilR

Page 15: Link Building: Gil Reich

Gil Reich, Managing Greatness. @GilR

Be Positive or Be Careful

B+: It’s not just a blood type. I regret most of my attacks.

Page 16: Link Building: Gil Reich

ASK FOR THE LINK

Page 17: Link Building: Gil Reich

Gil Reich, Answers.com. Twitter: @GilR

Ask for the Link

Page 18: Link Building: Gil Reich

Gil Reich, Answers.com. Twitter: @GilR

Lisa Barone’s 7 Rules

1. Be personal2. Script lightly3. Be brief4. Remove buzzwords5. Be upfront6. Tell me what you want7. Don’t make e-mail your first point of

contact

Page 19: Link Building: Gil Reich

SUMMARY:YOUR MESSAGE ON THEIR SITES

Page 20: Link Building: Gil Reich

Your Message: You Rock!

Gil Reich, Managing Greatness. @GilR

Be an authority. Don’t wait for others to declare you one.

Page 21: Link Building: Gil Reich

Gil Reich, Managing Greatness. @GilR

Write It Yourself

Page 22: Link Building: Gil Reich

Engage the Community

Gil Reich, Managing Greatness. @GilR

Thank you!!