Link-in to LinkedIn

Presented by Kristy Amburgey &

Emily Ferraro

What is LinkedIn

A social networking site designed with professionals in mind. It highlights

information similar to a résumé, provides forums for career-related discussion, and gives you a platform for career research.

Who Uses LinkedIn?259M+

©2013 LinkedIn Corporation. All Rights Reserved.

professionals

3M+companies

150+industries

Executives from every

Fortune 50060K+college and university alumni groups

64%64% outside the U.S.

company

30M+students and recent grads

Students & recent grads

=LinkedIn’s fastest-

growing demographic

©2013 LinkedIn Corporation. All Rights Reserved.

84%

78%70%

39%

50%

37%94%

80%

76%

73%

93%

54%

84% of recruiters use social media to recruit

78% have made a hire through social media

70% of employers have successfully hired a candidate through social media

39% of companies use social networking sites to research job candidates

50% of employers will take a candidate out of the running for a job because of an inappropriate photo

37% screen candidates using LinkedIn

94% of

recruiters used LinkedIn

80% of companies use LinkedIn to find candidates

76% of companies use social media to recruit

73% have made successful hires using social media

93% LinkedIn remains dominant

54% of recruiters now use Twitter

How Do I Capitalize on this Trend?

Get on LinkedIn Proactively manage your online brand Clean up your social networking sites with a professional

brand Use privacy settings carefully Share industry knowledge on blogs, LinkedIn (groups and

newsfeed), Twitter, and Facebook Learn how to use social media sites to network and build

your professional brand

LinkedIn Benefits for Students and Alumni

1 Build a professional online presence

2 Add connections with 'warm' contacts and alumni

3 Research companies, industries, and grad programs

4 Explore opportunities for undecided students

5 Learn professional networking etiquette©2013 LinkedIn Corporation. All Rights Reserved.

Build and Enhance Your Own Professional Brand• Brand defined

• Brand of YOU

• Promoting your brand

Build and Enhance Your Own Professional Brand

©2013 LinkedIn Corporation. All Rights Reserved.

------------------------------

Michael Loring

Student, Embry-Riddle Aeronautical University

Ph: (800) 555-1234

MichaelL@erau.edu

Connect with me on LinkedIn:

www.linkedin.com/in/MichaelLoring

Add LinkedIn to Your Email Signature

How should a Brand be Represented?

©2013 LinkedIn Corporation. All Rights Reserved.

“It’s no longer enough to

simply have a solid

resume. Students now

need a professional online

presence.”Holly Paul, Former US Recruiting Leader, PricewaterhouseCoopers

©2013 LinkedIn Corporation. All Rights Reserved.

https://www.youtube.com/watch?feature=player_embedded&v=B8WZxYFaSmI

Key Elements

• Photo/Headshot•Make sure that it is up close, professional in nature but appropriate for you field, and preferably just of you

•Headline• This automatically pulls from your current/most recent job, however you can change it to reflect an interesting brand statement •Should include area of study and/or career ambitions

•Profile URL •Always update your profile url to be your name•This helps your profile pop up when you are Googled •You can also add this to your resume and email signature

Key Elements

Websites•This is a great place to link blogs, Twitter, or other professional websites•Include your personal websites if you have collected projects and information for professional use

What does your profile highlight?

?

Key Elements

Summary •Create a professional summary written in the first person

•Focus on answering three main questions: 

(1) Who are you professionally? (2) What do you do or want to do? (3) Why are you unique? What are your skills and specialties? 

• Should be keyword rich for your industry that includes the types of positions you are seeking

• Review job descriptions for keywords to include

Key Elements Experience

• Post at least three recent positions

• Be sure to include volunteer positions, internships, and jobs. Under each position, list the 1-2 most important bullets from your resume

• Then, add 1-2 that you didn’t have space to include on your resume. This helps ensure that someone who has seen your resume is finding supplemental information on your LinkedIn profile

• Start your bullets with action words, just like you would on your resume

Key Elements

Education •Include all education

• Honors, awards, activities, significant projects, relevant courses, and/or other highlights

Key Elements Skills & Expertise

•Add industry and technical terms that relate to your field(s) of interest. This is a great section to also focus on keywords that may be used when employers are conducting searches on LinkedIn •View other professionals’ profiles to get more ideas

Key Elements Recommendations

•Ideal to have 1-2 recommendations for each of your most recent work/project experiences

•Customize the recommendation request to share why you are looking for a recommendation and what you would specifically like them to highlight

•Recommender must be a LinkedIn member and connection must already be made

Add Connections with ‘Warm' Contacts and Alumni

©2013 LinkedIn Corporation. All Rights Reserved.

Connections

• Connections should first be made with people that you have a relationship with

• Begin by connecting with family , friends, coworkers/supervisors, classmates, and staff/instructors

• Remember to add connections from internships/co-ops. The more 1st degree connections you have, the more helpful your 2nd degree connections will be; then 3rd degree connections will appear

• Always customize connection requests. This adds a personal touch and will remind the person who you are

• Continue to maintain your LinkedIn connections. As you meet new people at networking events or future jobs, connect with them right away

You

r messa

ge ca

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ave u

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30

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cters.

This is for a 1st Degree connectionRemember to personalize your communication

Nope

Yep

Connections

This is for a 2nd Degree connection

Make sure you feel comfortable and confident with your 1st degree connection before you request an introduction

If your connection is fairly new to this feature, you may need to help him/her by providing these steps:

1. Search for one of the connection's (ex: Sean or Emily’s) profiles from the top of your home page 2. From results, click on the name 3. Hover over the "Send InMail" dropdown box and click “Share profile" 4. Enter each recipient's name in the "To" box 5. Modify the message to explain how recipients could benefit from knowing each other 6. Click Send Message 

Connections

Follow-up communication from an introduction should result in you replying and asking for the contact’s preferred email address. This will allow you to use the “Connect” button with the “Other” option which requires an email address

Be sure to include a follow-up message that expresses your sincere enthusiasm to get to know this person

You will need to make a 2nd degree connection before you connect with a 3rd degree connection

Connections

EssentialsComplete your profile! Fill out sections that are suggested such as projects/organizations, etc.

Join the ERAU Alumni Association Group, ERAU Career Services Group, and other relevant groups

Comment on group discussion boards or post your own topic/question/request

Tap into the LinkedIn Alumni Tool and University Pages

Connecting with Alumni via “Network Tool”

Communication to ERAU Alumni

Hi Greg, I am currently a senior at ERAU and came across your profile. I will graduate in May 2014, also with a degree in Aerospace Engineering, and have been interning with Gulfstream this last semester. I’m currently job hunting and hoping to make the transition from student to entry level engineer. I am really interested in knowing more about your career and was wondering if you might be willing to offer some advice or perhaps chat by phone? I would really appreciate your time and would be happy to help you in any way that I can.Thank you! - Emily

You can typically connect with alumni or people in groups you are in without needing an introduction.

Groups

• Use groups such as ERAU Alumni Group to ask questions and get to know alumni

• Contribute to discussions to demonstrate you have professional knowledge

• Use the Job tab to check out any position being recruited for

Groups

• Use the “Interests” feature to connect with groups, companies, and influencers

• Follow companies of interest to learn more

• Use the company’s “career” tab to learn about their opportunities and culture

Interests

Search for Positions Using the Jobs Category

Several ways to search include:

• Simple search by keyword

• Search using connections

• Search by location

Keep a Clean House• Update your LinkedIn profile - along with your resume

• Continue to connect with those who you have already worked with to help build your network

• Participate in discussions and groups- sign up for Google Alerts @ www.google.com/alerts it will send you emails about specific topics you would like to post about

• Accuracy and details matter! • Check for grammar• Use a professionally branded photo• Achieve “All-Star” status by completing sections of

your profile

Protect Your Online Presence

Privacy settings

Negative content

Professionalism

Questions?

Career Services WebsiteEagleHire Network ERAU ConnectionERNIE/BlackboardFacebookGoing Places Career BlogLinkedInPinterestTwitter

Connect, follow, join and like Career Services

via all our communication methods…