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DESCRIPTION
A very quick tour of 2014 digital marketing predictions.TRANSCRIPT
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@AndrewGirdwood
Data starts to become rare
Data
• DMP – Data Management Platforms• DSP – Demand Side Platforms• Data Exchanges• Client / Vendor / Agency data ownerships
Alternative to cookies?
The “new” Display grows
Display: Premium at Equilibrium
• Thinning the difference between premium and biddable
• Agency trading desks in focus• The impact of botnets
We’ve had big changes to PPC
PPC: Automated and Creative
• DSPs and Trading Desks doing more in PPC• Extensions and Creative more important• Wait? Is there a conflict between those two?
Who’s running your PPC anyway? Search or Display?
Affiliates is a wise brand’s game
Performance: Makes a difference
• Affiliates continue their rebrand to Performance– (In Europe, at least)
• The value of data generated by affiliates• Shifts in the technology and agency landscape• Performance Horizon and Impact Radius
SEO becomes a specialism. Again.
SEO: The Link Singularity
• Questions on Brilliant Basics• SEO is a specialist layer• Publishing• The Link Singularity
Social has become very broad
Social: Repeated Bifurcation
• Specialisms emerge from social– Social ads, branded content, customer service, outreach,
community management, et al…
• Closer connections with TV and other broadcast conversation starters
• Permissions and privacy
Do brands have permission to deliver better than expected services?
More and more connected devices
Device Order
• Mobile – first screen• Mobile – your other first screen• TV – second screen• Desktop – third screen• Wearable – fourth screen
Will there be any more device specialists?
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