linked in case study

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How an Aerospace How an Aerospace Operational Operational Executive Found Executive Found Multiple Multiple Opportunities in a Opportunities in a Tough Economy Tough Economy

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Page 1: Linked In Case Study

How an Aerospace How an Aerospace Operational Executive Operational Executive

Found Multiple Found Multiple Opportunities in a Tough Opportunities in a Tough

EconomyEconomy

Page 2: Linked In Case Study

A client lost his job in A client lost his job in June of 2009.June of 2009.

Page 3: Linked In Case Study

Step One: Create Job Step One: Create Job OpportunitiesOpportunities

Using LinkedIn groups & professionalUsing LinkedIn groups & professional

experience, we:experience, we:

1.1. Identified areas of opportunityIdentified areas of opportunity

2.2. Contacted companies within his Contacted companies within his networknetwork

3.3. Demonstrated his proficiencyDemonstrated his proficiency

Page 4: Linked In Case Study

Equipped with his Equipped with his personal brandingpersonal branding

message and a message and a comprehensive comprehensive

resume,resume,

he began the journey he began the journey to develop the skillsto develop the skills

needed to find the needed to find the hidden job market.hidden job market.

Page 5: Linked In Case Study

We worked together to We worked together to develop his plan and focus develop his plan and focus

his strengths and his strengths and expertise.expertise.

Page 6: Linked In Case Study

He relied heavily on LinkedIn, He relied heavily on LinkedIn, asked for introductions, made asked for introductions, made

outgoing phone calls, found ideas outgoing phone calls, found ideas and wrote proposalsand wrote proposals

Page 7: Linked In Case Study

Step Two: Expand network Step Two: Expand network to support new to support new opportunitiesopportunities

Page 8: Linked In Case Study

Step Three: Locate and Step Three: Locate and align with opportunitiesalign with opportunities

1.1. Expanded connections to recruitersExpanded connections to recruiters

2.2. Joined key groups to expand visibilityJoined key groups to expand visibility

3.3. Utilized common connections for Utilized common connections for introductions & recommendationsintroductions & recommendations

4.4. Research, publicize, capitalizeResearch, publicize, capitalize

Page 9: Linked In Case Study

To this date…To this date… He has spoken with hundreds of He has spoken with hundreds of

people, almost that many people, almost that many companies, written 20 proposals, companies, written 20 proposals, interviewed for 5 jobs and turned interviewed for 5 jobs and turned down 2 positions.down 2 positions.

There has been no problem finding There has been no problem finding the right job in the wrong place…the right job in the wrong place…

Page 10: Linked In Case Study

His success has been His success has been endless!endless!

Page 11: Linked In Case Study

What got him down What got him down was…was…

-The pace of others The pace of others (nobody moves at your pace)(nobody moves at your pace)

- Dead-ends- Dead-ends- Lack of Vision- Lack of Vision

……and how he got through it was…and how he got through it was…

- Stick to the plan he outlined- Stick to the plan he outlined- Use the process to identify the Use the process to identify the

RIGHT jobRIGHT job

Page 12: Linked In Case Study

His first real opportunity His first real opportunity came from networking came from networking when he presented a when he presented a

proposal to his leading proposal to his leading competition, capitalizing on competition, capitalizing on

his skills and that his skills and that company’s needs.company’s needs.

Page 13: Linked In Case Study

Then he had an Then he had an opportunity through opportunity through more conventional more conventional means, this came means, this came

through networking and through networking and connections with key connections with key

industry head hunters.industry head hunters.

Page 14: Linked In Case Study

Another time he Another time he connected with a past connected with a past

partner.partner.He provided a strategic capability to execute a key He provided a strategic capability to execute a key contract. contract.

The result of this opportunity was a success for the The result of this opportunity was a success for the company. company.

He and the Company also had an opportunity to He and the Company also had an opportunity to work together and try one another – the fit was work together and try one another – the fit was good. good.

This is currently a job opportunity that is being This is currently a job opportunity that is being negotiated.negotiated.

Page 15: Linked In Case Study

The list goes on.....The list goes on.....

Page 16: Linked In Case Study

Just last week, he Just last week, he turned down one offer turned down one offer

and has two others and has two others pending.pending.

He has developed new soft and hard He has developed new soft and hard

skills for his job campaign – He is skills for his job campaign – He is

curious, motivated and perseveres to curious, motivated and perseveres to

find opportunities to deliver his find opportunities to deliver his

message to potential employers.message to potential employers.

Page 17: Linked In Case Study

Helping clients strategically Helping clients strategically network into the hidden job network into the hidden job

market.market.