linked in for consultants, experts and advisors
TRANSCRIPT
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LinkedIn For ConsultantsExperts & Advisors
cc: nan palmero - https://www.flickr.com/photos/97402086@N00
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45 M LinkedIn Profile ViewsPer Day
cc: amyvdh - https://www.flickr.com/photos/36387370@N00
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Today's Buyer• Digital• Self - Educating• Mobile• Seeking expertise from their network
connections• Not interested in cold calls or being
"sold to"cc: phsymyst - https://www.flickr.com/photos/78624556@N08
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Pre-Sale: Buyers Look on LinkedIn to validate You &
Your Companycc: cdsessums - https://www.flickr.com/photos/53313745@N00
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49% of buyers research vendors via LinkedIn profile
cc: RDECOM - https://www.flickr.com/photos/34402227@N03
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Buyers look at:
• Your Profile
• Your network
• Your activity and content
cc: kevin dooley - https://www.flickr.com/photos/12836528@N00
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An Excellent LinkedIn Profile:
• Demonstrates Expertise• Validates the questioning• Reassures the doubting• Interests the viewer• Creates Positive Impressions• Creates Trust• Doesn't appear boastful• Compels Action
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
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A LinkedIn Profile SHOULD NOT BE:
• A resume
• Boastful
• Out of Date
• Inaccurate
• Uninteresting
• A Missed Opportunitycc: renaissancechambara - https://www.flickr.com/photos/39435232@N00
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LinkedIn Shared Connections:
• Helps consultant to be found
• Lowers the decision risk
• Reassures the buyer
cc: courosa - https://www.flickr.com/photos/51035553780@N01
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The Appeal of Shared Connections:
• Lower the risk
• Reassure the buyer
cc: courosa - https://www.flickr.com/photos/51035553780@N01
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44% of buyers find vendors through shared connections
cc: GroggyFroggy - https://www.flickr.com/photos/59255972@N00
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LinkedIn is• not a resume• more accessible to buyers than
your website• the most logical way for today's
digital buyer to find the right consultant
cc: nan palmero - https://www.flickr.com/photos/97402086@N00
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Thank YouSandra Long - Post Road Consulting