linked in presentation
TRANSCRIPT
For
Business
Susan Kates - MBA
LinkedIn for Business
Agenda
1. Why LinkedIn
2. Your LinkedIn Profile
3. Building your LinkedIn Network
4. Using LinkedIn for Finding and
Attracting Customers
Why LinkedIn?
LinkedIn hits
7 M from Canada,
74 M from US,
11M in UK,
11 M in Brazil,
18 M in India
Approximately 2 members/second join
86,400 seconds/day = 172,800 registrations per day
Why LinkedIn?
It’s not about what you know but who you now.
Why LinkedIn?
THE business networking site
Why LinkedIn?
LinkedIn Profile
LinkedIn Profile
• Put more emphasis on your profile photo.
• Work on your headline--it's more important than ever!
• The summary section is much more prominent.
• http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/
Building your Network
Grow your network: Connect
Finding & AttractingCustomers
Finding & Attracting Customers
The 7 Phases of a LinkedIn Master Strategic Plan:
1. Assessment – Assess your strengths, weaknesses & needed assets for success
2. Strategic Plan – Outline a Strategy, confirm your call to action, voice, appropriate automation, scalability opportunities, etc…
3. Product & Marketing Path Development – Identify what works for your target market
4. Lay the appropriate foundation – it’s not enough to simply put up your name and call it a day!
5. Get Found – Apply strategies and tactics to attracting your market to you internally on the site
6. Build a community – Groups can help you to build highly targeted or massive sized pools of targeted key constituents, prospects, clients, etc…7. Promotion, Campaigns, Word of Mouth – Attract your market into your
Social Circle of Influence
Finding & AttractingCustomers
• Create a social media policy
• Profile guidelines
• Build authority and generate
leads
• Use LinkedIn to profile your business
• Actively identify potential leads using the advanced search function
• Content plan
Finding & AttractingCustomers
Join Groups
Finding & AttractingCustomers
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