linked in strategy presentation rock star 2
TRANSCRIPT
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How to Formulate a Highly Effective LinkedIn Strategy
Social Media Rock Star 2June 2, 2011
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Important Disclaimer:Presentation Perspective
Accounting Nerd Marketing Professional
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Strategy
+ A careful plan or method. + The art of devising or employing
plans or moving toward a goal.
+ A plan or action designed to achieve a particular goal.
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New Marketing and Social Media “Rock Stars” Definition of Strategy
Social-media strategy is over-rated if not a downright oxymoron.
The goal is to do more business… Don’t focus on some high-level strategy because no one really knows how to use social media yet.
Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while.
That is all you need to know about strategy right now.
Guy Kawasaki Founder, Alltop Social Media
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New Marketing and Social Media “Rock Stars” Definition of Strategy
The most important aspect of strategy is to focus on your buyers and not on your own ego.
Only then can you create the tactics that reach people in an authentic way and that they are eager to consume.
David Meerman Scott Author, The New Rules of Marketing & PR
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Which of the following would you say LinkedIn has helped you with?
Series1 26.2%
30.1%
34.4%
37.5%
39.5%
48.4%
64.8%
72.3%
Generate identifiable business opportunities
Build new relationships with potential customers
Build new networking relationships with individuals who may influence…
Increase my face-to-face networking effectiveness
Increase branding/marketing presence in the marketplace
Research people and companies
Reconnect with past business associates/colleagues
Help uncover potentialjob opportunities
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My effectiveness on LinkedIn could be greatly improved if I could do a better job of:
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Series1 26.5%
28.9%
33.2%
35.6%
45.5%
59.3%
60.5%
Understanding how to improve my ability to search for people
Strategically placing keywords in my profile
Increasing the number of connections I have
Telling my story on my profile
Understanding the ways in which advanced users are using LinkedIn
Developing a specific strategic plan for how to actually use LinkedIn
Time management when using LinkedIn
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Researching
+ Advanced People Search+ Saved Searches+ Groups+ Search Status Updates
1Researching
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2NetworkingNetworking
+ Connections+ Box.net files+ SlideShare+ Status Updates+ Events+ Recommendations+ Answers
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Marketing
+ Profile - Story+ Profile - Keywords+ Recommendations+ Video+ Website Links+ Events
+ Company Profile
+ Industry Groups
+ Customer Groups+ Status Updates
3Marketing
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Free Resources at www.powerformula.net
+ How to get the most out of LinkedIn in 15 minutes per day
+ LinkedIn Business Development- The Top 10 Gotta Do’s
+ LinkedIn Groups- Ca$h in on this powerful tool
+ Videos and audio LinkedIn training presentations
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Get your copy of Wayne’s book at Amazon.com or your local bookstore
“ Wayne Breitbarth has written a great ‘how to’ on one of the fastest growing social marketing platforms. This concise book will teach any businessperson the value of LinkedIn. Read it and learn.”Jack Covert, President 800-CEO-Read, Coauthor of “The 100 Best Business Books of All Time”
“ The Power Formula doesn’t read like a first book, which this is for Breitbarth. Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. Seasoned LinkedIn users may gain less from it, but it certainly deserves a look.”New York Journal of Books
“ Perfect for readers who grew up before the dawn of the Internet era.”Kirkus Reviews
“ The Power Formula for LinkedIn Success is a thorough, comprehensive how-to manual, yet it is easy to follow and a pleasure to read. With Wayne Breitbarth as a guide, even a business executive who knows little about social media will be able to learn how to put LinkedIn to good use.”Foreword Reviews
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