LinkedIn for Business Professionals: How to Find Prospects and Do Business

Business Planning Workshop With Curt

HenryBy Mary Ellen Miller, MBA

MarketingMel June 24, 2015

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June in Northeast Tennessee…

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Happy Birthday Curt!

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National Take Your Dog to Work Day June 25th

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Tell us about YOU!

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What to expect today?

1. LinkedIn Overview

MarketingMel’s customized training tips along the way!

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LinkedIn Part 1:Overview

Find Prospective Customers

Updates

References

Groups

Make Business Connections

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When we have two hours….

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LinkedIn Part 2: Hands-On Workshop

Create or improve your profile

Upload your professional headshot

Be sure you have a customized URL

Ask for and give one recommendation

Connect with new prospects

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Why do you need to be on LinkedIn?

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Why Do You Rob Banks Willie?

“Because that’s where the money is.” Willie Sutton

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Fortune 500 Corporate Recruiters

Use LinkedIn for 9/10 new professional staff

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LinkedIn is NOT Facebook

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“There are lies, damned lies and statistics.”Mark Twain

LinkedIn stat’s Someone joins LinkedIn every 2 seconds 55 million qualified business prospects Average Income $100,000 + Average age 42 Skews male

Demographics

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LI with head shots = 11 x more views

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MarketingMel tips when connecting: Personalize your request

Tell them how you know them

Provide them with a link to free information (your white paper/blog post on preparing a home for sale, etc.)

Don’t be spammy

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Who’s Doing it Right?Larry in Boston Kim in Buffalo

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Tips (How I found Larry)

Who’s Viewed Your Profile (under Profile in the pull down menu)

How you rank for profile views (on right side at top near your name)

Compare and find the pro’s!

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Check out who’s viewed your profile

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Larry’s Best PracticesWhat groups are the influential people (his clients,

CEO’s, CFO’s) in?

Newton Chamber of Commerce

Newton Little League

He joins the group and then comments in a positive way

“Get on their radar”

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Larry says “Build a Farm”

Water it with care and concern

After a period of time, they respond back

THEN you can ask them to connect

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Larry says:

“In today’s market people aren’t looking to be sold to, they are looking for a reason to buy.”

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Kim Addelman (#1 Residential Agent at the #1 Company in Western NY) says

HR and 3rd party relocation and out of the area agents look at LinkedIn profile prior to referring business

Build your arsenal of sub contractors by looking on LI (plumbers, painters, lenders, movers, etc.)

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Tip: Optimize Your Profile with Keywords:Your description of yourself is important! Keywords for your professional skills.

You Profile Musts: Establish TrustShow ExperienceGive and Get Recommendations, Written Out: (View

Profile: Pull Down Menu, “Ask to be Recommended.” To recommend others: View Profile, Pull Down Menu, Endorse, “Recommend.”)

Give and Get Endorsements (short snapshots)

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MarketingMel tip:

Say Thank You!When someone asks you to connect, write a personalized thank you note back to them.

Ways to Network on LinkedIn Specific companySchoolLocation Post an update (no more than once per day)LinkedIn Groups:

Where are your customers going to get help?By industryStart discussions, engage and eventually connect

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BONUS TIP!

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How did I get…..

904 Views

98 Likes

17 comments

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Peyton Manning and the Power of a LinkedIn Published Post

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Two ways to work with you:

1. Customized one on one training: 90 minute session with Mel Take Home reference one-sheet

2. Two-Hour Customized for your business workshop: One Hour training One Hour Hands-On

(Ask Milligan College and Northeast TN Association of REALTORS)

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Recent Reviews:

“I recommend Mary Ellen Miller … she understands today's ever-changing communications channels.” Dr. Tom Mitoraj, Bristol TN pediatrician

“Thank you so very much….I just received news today that I was picked for a second round interview at Baylor.” Tyler Miller, 2015 Milligan Graduate

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