LinkedIn 101

Revision 5 (5-27-2014) This work was created by PPL. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. You are free to copy, distribute, transmit, and adapt this work provided that this use is of a non-commercial nature, that any subsequent adaptations of the work are placed under a similar license, and that appropriate attribution is provided where possible.

Learning Objectives

GAIN MORE KNOWLEDGE OF LINKEDIN AND SOCIAL MEDIA What can LinkedIn do for you?

LEARN HOW TO MAINTAIN YOUR ACCOUNT Headline , Summary, Experience (What is it that you do?)

Homepage, Settings , Account visibility, Connections, Your Network,

Recommendations, Endorsing Skills

TIPS FOR PROMOTING YOUR BRAND (YOU)

Industry Buzz Words

Uploading a Professional profile picture

Joining groups , liking, sharing, URL & Badge

Who can you network with? Co-

Workers

Roommate

Friends/Family

Supervisors

Religious Groups

BUT Wait there's more…..

Faculty

Career Fairs

Professional Organizatio

ns

Employer Presentation

s

Company Reps

Profile do’s and don’ts

DO’s Professional Headline

Professional Headshot

Work Experience written in “Resume Language”

Asked to be endorsed and recommended

DON’TS Have errors or spelling

mistakes

Make up or embellish your profile

Include personal information

(marital status; birthday)

Headline

WHAT’S YOUR JOB TITLE?

ORARE YOU

UNEMPLOYED?

Unemployed LinkedIn Professional headlines

Actively Seeking Employment Available for Employment Available for New Opportunities Unemployed and Looking for Work (Job Title) Professional Seeking Work Experienced (Job Title) available for new opportunity (Job Title) Professional in Transition (Job Title) currently exploring options Recent College Graduate Seeking Entry Level (Job Title)

Position

Summary

FIRST IMPRESSIONFIRST IMPRESSIONFIRST IMPRESSION

Summary

NEVER LEAVE BLANK USE ALL 2,000 CHARACTERS USE KEYWORDS! NOT copied and pasted from a resume TELL STORIES (PAR EXAMPLES) BREAK IT UP WITH HEADERS/

/SUBHEADERS/GRAPHICS YOU MIGHT USE OTHER GRAPHIC ELEMENTS LIKE

STARS AND BULLETS. HERE ARE SOME THAT WORK: ◙ ❖ ■ ★ ►

Sub-Headers

RESULTSCAREER HIGHLIGHTS

Job seekers EXPERIENCE

“The most important thing I look for is relevant experience compared to my open position. Providing testimonials and endorsements that further support that experience also helps me know that the candidate is serious about the information they are trying to convey.”

“Job seekers should post a thorough Summary about their professional experience and what they’re trying to sell or market about themselves to prospective employers”

“If a candidate doesn’t complete their profile with their relevant experience, it makes it hard to determine their qualifications when recruiting” 

5 Tips for Optimizing Your LinkedIn Profile for Search

1.) Professional Headline

2.) Change your LinkedIn URL

3.) Keywords

4.) Complete specialties section This section is located right below the summary section.  You will want to showcase

and promote your areas of expertise here. This is a great place to use keywords

5.) Evaluate Go to the people tab – click advanced search.

Enter a keyword or keywords associated with the services that you offer or your targeted position.  Example:  Online Marketing or Marketing Manager

Enter the geographic location or zip code and a distance quotient.

Select and industry or multiple industries.

Click search.

Use LinkedIn Applications to Add Special Features to Your Profile

Slide share: share your PPT presentations

Reading List by Amazon: show your interests

Add Skills, Organizations, Certificates,

Projects, Honors, Volunteering, Patents,

Languages and more!

Update Status Messages Frequently

Give updates on your job search, research

Attendance at conferences

Post articles relevant to your field of interest

Joining Groups

When joining look for # of members and # of Discussions to tell if it is worthwhile