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LinkedInBREANNA C. DESTRO
COLLIN SANGER
CHRIS HASTINGS
TAYLOR SOLITA
Overview of LinkedInStatistics• Professionals are signing up to join LinkedIn at a rate of more than two
new members per second.
• 347 million members in over 200 countries
• In Q4 of 2014, more than 75% of new members came from outside the US
• There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
https://press.linkedin.com/about-linkedin
Excellent LinkedIn Professional Profile
Peter Szabo, SVP Marketing at Shazam
http://www.linkedin.com/in/pszabo/en
Anthony Noto, CFO Twitter
http://www.linkedin.com/in/anthonynoto/en
Excellent Company LinkedIn Profile
Live Nation LinkedIn
Unusual facts• Although it has a history of repeatedly being banned and
unbanned in China, LinkedIn still supports Traditional and
Simplified Chinese as two of its many languages
• In 2012, about 76% of LinkedIn users did not have children
• The top destination city for recent graduates on LinkedIn is
Parishttp://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/6/
Essential Tools and Apps
• L
• LinkedIn Provides many supplemental apps that help
boost efficiency, organization, and provide a
specialization.
Essential Tools and Apps Cont.• LinkedIn Connected: Provides updates about connections such as job changes
and anniversaries. These help alert you as to when a good time to reach out might be.
• LinkedIn Job Search: Helps you find a job and get found by employers. Provides customized job recommendations and notifications, doing so with discretion.
• LinkedIn Pulse: A custom news feed taping from thousands of top sources, displaying trending information that you can then share with your network.
• LinkedIn Recruiter: Makes finding and communicating with potential candidates easy. The app also tracks your team’s activity with candidates.
• LinkedIn Sales Navigator: Keep up with your accounts, view people for key insights and common connections, and stay updated.
Essential Tools and Apps Cont.
• LinkedIn Slide Share: View presentations to learn on the go.
• Outlook Social Connector: Links Outlook email with LinkedIn, allowing you to easily make connections with contacts from your outlook email, and manage you LinkedIn contacts from Outlook.
• LinkedIn Search Widget: embeds a LinkedIn search bar in your
dashboard/toolbar that can be used at any time to search LinkedIn.
Essential Tools and Apps Cont.
• Sharing Bookmarklet: allows you to
share webpages on LinkedIn straight
from your browser, even when your
not on LinkedIn.
• Can all be accessed here:
LinkedIn Apps
5 KEY TERMS1. CONNECTION: A MUTUAL CONNECTION BETWEEN YOU AND ANOTHER PERSON YOU
KNOW OR SHARE INTERESTS WITH.
2. SUMMARY: THE SUMMARY IS YOUR CHANCE TO TELL PROSPECTIVE CUSTOMERS OR
CLIENTS EXACTLY WHO YOU ARE, WHAT SKILLS AND EXPERIENCE YOU HAVE, AND WHY
YOU ARE A VALUABLE CONNECTION.
3. EXPERIENCE: FUTURE/CURRENT EMPLOYERS WILL BE REVIEWING YOUR PROFILE TO SEE
WHAT KIND OF EXPERIENCES YOU HAVE BOTH RELATED AND UNRELATED TO THE
POSITION YOU’RE CURRENTLY PURSUING OR ALREADY IN.
4. SKILLS/ENDORSEMENTS: SKILLS CAN BE ENDORSED BY OTHERS TO BEEF UP YOUR
PERSONAL BRAND AS WELL AS ENDORSED BY YOURSELF TO IMPROVE THE PROFILES OF
PEOPLE YOU ARE CONNECTED WITH.
5. PULSE: FEED OF CONTENT SHARED BY THOSE YOU MAY HAVE A CONNECTION WITH OR
THOSE YOU MAY HAVE MUTUAL CONNECTIONS WITH.
TOP 5 READINGS1. USING LINKEDIN EFFECTIVELY (WEBSITE ARTICLE)
2. MAXIMUM SUCCESS WITH LINKEDIN (EBOOK)
3. HOW TO USE LINKEDIN: 5 SMART STEPS TO CAREER SUCCESS
(WEBSITE ARTICLE)
4. HOW TO USE LINKEDIN AS A MARKETING TOOL (WEBSITE
ARTICLE)
5. LINKEDIN REVEALED: THE PROFESSIONAL NETWORK YOUR
CAREER CAN’T AFFORD TO IGNORE (BOOK)
STRENGTHS
1. THE NUMBER OF USERS CONTINUES TO INCREASE
2. ITS PROFILES ARE EASILY COMPARABLE AND SEARCHABLE
3. ITS PROFILES ARE ACCURATE
4. LINKEDIN MAKES IT EASY TO APPLY
WEAKNESSES
1. WE SAY SOCIAL, YOU SAY JOBS SITE
2. PEOPLE DON’T REALLY HANG OUT ON LINKEDIN
3. ENDORSEMENTS ARE ONLY GOOD FOR YOUR EGO
4. OUR SITE IS CONFUSING
5. FAKE PROFILES ARE GETTING OUT OF CONTROL
BEST STRATEGIES FOR ENGAGEMENT
CONNECTIONS
-EASIEST WAY TO DIRECTLY ENGAGE OTHERS
START OR OR JOIN SEVERAL DIFFERENT GROUPS, CONTRIBUTE
CONTENT
-USE LINKS IN POSTS AS MUCH AS POSSIBLE, 200% BOOST
-OVER 2,100,000 GROUPS ON LINKEDIN
HTTP://WWW.QUICKSPROUT.COM/2013/12/19/HOW-TO-
INCREASE-LINKEDIN-ENGAGEMENT-BY-386/
HOW RESULTS ARE MEASURED?
-CONNECTIONS
-THE AMOUNT OF CONNECTIONS WITH OTHER USERS IS
SHOWN ON PROFILE.
-ENDORSEMENTS
- OTHER USERS CAN ENDORSE YOU FOR VARIOUS SKILLS.
- ALSO DISPLAYED ON PROFILE
- PAGE VIEWS
- LINKEDIN WILL ALERT YOU WHEN PEOPLE VIEW YOUR
PROFILE
FIVE SUCCESS STORIES USING LINKEDIN
1. DR. MCCORKLE
2. REX HASTINGS
3. ZACH MILLER
4. TAYLOR SOLITA
5. SWEET DEB
10 TIPS TO A MORE PROFESSIONAL LINKEDIN PROFILE
1. 1. A DETAILED PROFILE IS A STRONG PROFILE
-YOU CAN FOLLOW LINKEDIN’S PROFILE COMPLETION TIPS WHEN EDITING YOUR
PROFILE.
-MAKE SURE TO ADD A PROFILE HEADLINE AND
A SUMMARY.
-THE HEADLINE GIVES YOURSELF A PROFESSIONAL ‘IDENTITY’
-A SUMMARY WOULD BRING OUT YOUR PERSONALITY
WHICH CAN COMPLEMENT YOUR CURRICULUM VITAE (CV)
IF AN EMPLOYER WERE TO VIEW YOUR PROFILE.
-USE KEYWORDS IN YOUR HEADLINE, SUMMARY
AND THROUGHOUT YOUR ENTIRE PROFILE.
2. TEMPORARILY TURN OFF ACTIVITY
BROADCAST
-BY TURNING OFF YOUR ACTIVITY BROADCAST TEMPORARILY, YOU CAN
SILENTLY UPDATE YOUR LINKEDIN PROFILE WITHOUT LETTING THE
WORLD KNOW.
3. PROOFREAD YOUR ENTIRE PROFILE
-YOU SHOULD ALSO WORD YOUR PROFILE SUMMARY AND IMPORTANT
INFORMATION EFFECTIVELY SO THAT IT IS COMMUNICATED TO THE
READER WITHOUT CONFUSING THEM
4. DO NOT LIE ABOUT ANYTHING-NOT ONLY IS IT VERY EASY TO CHECK AND CONFIRM JUST ABOUT
ANYTHING ON THE INTERNET, IT IS ALSO A SIGN OF HOW ETHICAL (OR NON-ETHICAL) YOU ARE.
-APPEARING UNTRUSTWORTHY IS NEVER GOOD FOR BUSINESS.
5. CUSTOMIZE YOUR PROFILE URL
-PICK THE NAME YOU WOULD LIKE TODISPLAY ON YOUR VANITY URL.
-YOUR PROFILE URL WILL BEAR YOUR NAME, SOMETHING LIKE ‘LINKEDIN.COM/IN/JACKDOE’
-GO THE EXTRA STEP AND MAKE AVANITY URL FOR LINKEDIN, FACEBOOK &GOOGLE PLUS
6. HAVE THE RIGHT PROFILE PICTURE
-HAVING A HIGH-QUALITY, RECENT PROFILE PICTURE OF YOURSELF, THAT APPROPRIATELY DESCRIBES YOUR ROLE IN YOUR INDUSTRY WILL BE THE SAFEST BET.
7. USE LINKEDIN BADGES ON YOUR WEBSITE
-LINKEDIN HAS A FEW DIFFERENT DESIGNS OFPROFILE BADGES THAT CAN HELP YOU PROMOTE YOUR LINKEDIN PROFILE.
-WHEN USERS CLICK ON THESE BADGES, THEY’LL BE AUTOMATICALLY DIRECTED TO YOUR LINKEDIN PROFILE.
8. BE ACTIVE IN LINKEDIN GROUPS
-BEING ACTIVELY INVOLVED IN THESE GROUPS COULD LEAD YOU TO MAKE NEW CONNECTIONS AND MAYBE LAND A NEW JOB.
9. PERSONALIZE LINKEDIN EMAIL
REQUESTS
-THE REQUEST IS ALREADY STANDARDIZED BUT IT’S ALWAYS A GOOD IDEA TO PERSONALIZE THE NOTES.
10. USE LINKEDIN APPLICATIONS
-LINKEDIN HAS APPLICATIONS WHICH
YOU CAN ADD TO YOUR PROFILE TO
ENHANCE YOUR PROFILE IN
DIFFERENT WAYS.
-WORD PRESS
-SLIDE SHARE
-LEGAL UPDATES
-LAWYER RATINGS
MAKE YOUR LINKEDIN A+10 TIPS FOR A MORE PROFESSIONAL LINKEDIN PROFILEHTTP://WWW.HONGKIAT.COM/BLOG/PROFESSIONAL-LINKEDIN-PROFILE/
10 TIPS TO USE LINKEDIN POWERFULLYHTTP://WWW.RIGHTSOURCEMARKETING.COM/SOCIAL-MEDIA/HOW-TO-USE-LINKEDIN-POWERFULLY-10-
TIPS-TO-KNOW/
HOW TO LEVERAGE LINKEDIN FOR GOODHTTP://WWW.FUNDRAISING123.ORG/ARTICLE/10-TIPS-LEVERAGING-LINKEDIN-GOOD#.VOEPK_NF9TK
HOW TO SET UP YOUR LINKEDIN PROFILEHTTPS://WWW.YOUTUBE.COM/WATCH?V=1BMPOYOSYBY
SO YOU’RE ON LINKEDIN … NOW WHAT?HTTP://BLOGS.CONSTANTCONTACT.COM/WHAT-IS-LINKEDIN/
THANK YOU!ANY QUESTIONS?
WORK CITED
http://www.svmsolutions.com/resources/articles/how-use-linkedin-marketing-tool
http://www.forbes.com/sites/laurashin/2014/06/26/how-to-use-linkedin-5-smart-steps-to-career-success/
http://www.mindtools.com/pages/article/linkedin.htm
http://www.ere.net/2012/07/02/20-reasons-why-linkedin-will-be-the-1-recruiting-portal-of-the-future/
http://www.msn.com/en-us/money/topstocks/10-things-linkedin-won’