The Actors Fund | The Career Center

LINKEDIN ADVANCED SEMINAR

Review how to use LinkedIn efficiently with the three following themes: Optimizing your profile Networking Job searching

Review tips & tricks to help you become a LinkedIn power userDiscuss appropriate material to include on your profile

AGENDA

NameOn a scale of 1 to 10 how

confident are you when using LinkedIn?

INTRODUCTIONS

What’s the

point?

Reconnecting

Positioning

Vetting

Job SeekingResearching

Networking

Marketing

Accelerate Keywords Headline

120 Characters Standout

Summary 2,000 Characters Tell a story

Skills 50 Skills The more your endorsed the better

Experience Company Name: 100 Characters Job Title: 100 Characters Position Description: 2,000 Characters

PROFILE OPTIMIZATION

Add a background image Format: JPG, PNG, or GIF Size: 1400 x 425 pixels Use Canva.com to help!

Customize your public profile URL

Add your customized link to your resume & other social media Create a profile badge for your

personal website or blog Under “customize your public profile

URL” there is a “Create a public profile badge” option

PROILE OPTIMIZATION

Choose a group you’re a member of

Click the number of

members in the upper

right corner

Hover over a persons

name and click the envelope

LinkedIn Hack Message without connecting

Customize anchor text for blogs and websites Do not use generic “public profile” title Choose “other” and type in a customized title

Show work samples Rearrange sections of your profile Get endorsed for your skills

PROFILE OPTIMIZATION

Edit SkillsManage

Endorsements

Deselect 12 endorsers you’d like to have featured

Click Save

Repeat, but ADD 12

endorsers back and click Save

LinkedIn will now show the

12 endorsers

you re-selected as the most recent.

LinkedIn HackAdvertise your best 12 endorsers

LinkedIn SummaryWhat should it look like?

DISCUSSION

Stay on top of who is viewing your profile Note: you cannot access this feature if you are set to private

Find new connections Alumni Sync your email

Check to see if someone sent you a message before accepting their request

Request recommendations Utilize LinkedIn Groups Link your twitter account Request informational interviews

NETWORKING

Profile Review & FeedbackWho wants to volunteer?

MINI EXERCISE

Job BoardDiscover

See what other jobs people are viewing

My Jobs Preferences

Job Alerts

JOB SEARCHING

• Surface profiles with both phrases

[Term] AND ]Term]

• Surface profiles with at least one of the keywords

[Term] OR [Term]

• Find profiles that contain the first phrase but not the second

[Term] NOT [Term]

• Turn up results that contain the exact phrase

[“Term’]

Group Jobs TabCompany pages

Look to the right column

JOB SEARCHING

LinkedIn HackBoolean Searching

Use it! Daily

Engage on the newsfeedBi-Weekly

Write an article Monthly

Update your profile

LAST TIP…

COMMENTS & QUESTIONS