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LinkedIn in 2016 – The professional content platform

one. two.The 2016 Australian Agency Influencer Program

three.A guide on how to write good opinion pieces

four.How to find your voice’, share ideas and get them heard

five.How Industry Leaders are using LinkedIn to publish and build their reputations

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LinkedIn 2016Matt Tindale

Director APAC EnterpriseLinkedIn

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Our digital lives converge on very few big destinations

UberSpotify

Tinder

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Our Member Value Proposition

Identity Network Knowledge

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61Msenior-levelinfluencers

40Mdecision makers

10Mopinion leaders

6MC-level execs

22MMass

Affluent

4MIT decision

makers

440M

professionals are on LinkedIn

The Largest Global Community of Professionals

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8 million+Australian

Members

#InAgency

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Monthly Unique Audience (Desktop, Mobile, Tablet)Nielsen Digital Ratings Monthly, March 2016

LinkedIn is the top destination for Australians

versus other News platforms

Source: Nielsen Digital Ratings Monthly, March 2016.

Bindi IrwinTonight Show -

AdeleSydney Harbour

Relationship StatusJennifer Lawrence

RBA Rate CutsUber Australia

Lachlan Murdoch backersCloud Computing

Corporate day at VirginEmployee Engagement

Online Advertising Real Estate

Apple EarningsAd Blocking

#bindiirwin#phucdatbitch

#safires#arias

#mentalhealth

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Peers1MM+ posts/wk in Groups

130k/wk Member Posts

Thought Leaders

500+ Influencers

News2MM+ Publishers

LinkedIn Pulse

Brands7MM+ Company Pages

Company Updates 18MM+ Slideshares

Elevate

Education270k+ Lynda classes

Professional Publishing Platform

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