linkedin api possibilities
DESCRIPTION
LinkedIn APIs: leverage content and connections from within your site or app Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network. From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site. To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well. For more information visit: http://developer.linkedin.com/TRANSCRIPT
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API Possibilities
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LinkedIn APIs … why use them?
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LinkedIn Data
Profile
Newsfeed
Company
Groups
Mobile Sites & Apps
Desktop Sites & Apps
More info at developer.linkedin.com
APIs
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LinkedIn data … what’s available?
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People &
Connections
Newsfeed
Company
Groups
• Name
• Job Title
• Company
• Industry
• Location
• Experience
• Education
• Groups Joined
• Company
Name
• Company Size
• Industry
• Products &
Services
• Followers
• Company
Updates
• Status Updates
• Authors
• Likes
• Shares
• Follows
• Comments
• Group Name
• Discussions
• Authors
• Likes
• Shares
• Follows
• Comments
Complete list at
developer.linkedin.com/doc
uments/profile-fields Complete list at
developer.linkedin.com/documen
ts/company-lookup-api-and-fields
Complete list at
developer.linkedin.com/doc
uments/groups-fields
Complete list at
developer.linkedin.com/documents/g
et-network-updates-and-statistics-api
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3 Best Practices …
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1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
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Cater to aspirational mindset …
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Make it relevant and social …
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Site or App
Personalise
for
relevance
Amplify via
sharing
LinkedIn.com
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Combine data to add value …
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LinkedIn data
Hilton DoubleTree data
Google Maps data
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Things You Can Do …
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Many possibilities …
• Basic Plugins • Full-fledged APIs
− Suggest Advisors
− Enhance Events
− Run Contests
− Create Content Hubs
− Facilitate Networking
− Suggest Products
− And more …
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Complete plugin list at http://developer.linkedin.com/plugins
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Suggest Advisors …
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Objective Tap LinkedIn connections to
make advisor referrals
Find an Advisor www.ameripriseadvisors.com
Solution Enable prospective clients to
tap their LinkedIn network to
find an Ameriprise advisor
US
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User journey …
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Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Sign In button Allow brand to access
LinkedIn profile info
Connection request or
message to advisor
List of advisors connected
to someone you know
View advisor profile. Connect or
communicate with advisor.
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5
4 6
2
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Enhance Events …
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Objectives Help attendees to better
engage with an event before, during, and after. Generate
leads
Dell Innovation Live Event www.dellinnovation.com
Solution Attract the right attendees
with relevant content. Make
registration easy. Enable
connection & communication
with other attendees.
FR
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Attendee journey …
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Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with event info, Sign
In button, attendee list opt-in Allow brand to access
LinkedIn profile info
Registration form pre-
populated with LinkedIn info
Share event, invite connections,
comment during event
3 2
5
4 6
Newsfeed update to 1st
connections (with link to site)
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Run Contests …
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Objectives Promote the Note II in an
engaging way to professionals
in 7 markets
Awaken Your Creativity with Galaxy Note II www.creativewithgalaxynote2.com
Solution Contest microsite showcasing
Note II features, with users
voting for favourite feature
EMEA & APAC
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User journey …
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Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with product features,
Vote button, and latest stories
Allow brand to access
LinkedIn profile info
Newsfeed update to 1st connections
(with link to microsite) Select a feature and tell us
why you like that feature Thank you page with running
tally and latest stories
2 3
4 5 6
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Create Content Hubs …
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Objectives Shift perception from big oil company to forward-thinking
energy organisation
Energy Realities www.energyrealities.org
Solution Reach the right audience with
relevant content. Amplify
content and social actions.
UK
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User Journey …
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Click on Ad, InMail,
Newsfeed Link, etc.
1
Allow brand to access
LinkedIn profile info Newsfeed update to 1st connections
(with link back to site) Comments appear underneath
content and also on LinkedIn.com
Landing page with relevant content
headlines (can be personalised)
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4
3
View content and also engage
with it via likes, shares, comments
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Group post (with link back to site)
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Facilitate Networking …
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Objectives Help users to be more
productive on their business
travels
Mapped Out etihadmappedout.com
Solution Enable users to explore,
connect with, and communicate with their
connections on a map
AE
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User journey …
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Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with benefits
and Get Started button
Allow brand to access
LinkedIn profile info
Newsfeed update to 1st connections
(with link to microsite)
Connections explorer. Messaging feature. Integrated Sharing.
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4
5
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Suggest Products …
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Objective Increase brand and
product awareness.
Generate leads.
The IE Master Finder www.ie.edu/business-school
Solution Provide relevant degree
suggestions by matching
IE’s degrees with users’
LinkedIn profile data.
Enable users to connect
with IE’s degree reps.
ES
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User journey …
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Click on Ad, InMail,
Newsfeed Link, etc.
1
Landing page with clear
benefit and Discover button Allow brand to access
LinkedIn profile info
3
Newsfeed update to 1st connections
(with link back to microsite)
4
2
5
Answer 2-3 short questions
See highly personalised suggestions. Share
with connections. Connect with reps.
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What Next?
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Next steps …
For commercial usage, 2 options: 1. Get exception for your creative agency or developer
2. Engage one of our Certified Partners (CDP)
Both options come with: – Legal clearance
– Higher call limits
– Direct support from LinkedIn
For more info, please reach out to: – LinkedIn Marketing Solutions
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